Is it reasonable for Disney VIP to jump the queue?
Despite the cold wind, Shanghai Disneyland is still crowded with people. Ms. Chen and her children stood in line at the gate of the "dwarf mine car" for two hours, and it was their turn soon. As a result, a group of people came in from the exit and cut in line directly in front of them. She and other tourists are a little annoyed. After asking the service staff, I learned that this is a VIP group, and you can play when you come. Afterwards, Ms. Chen told reporters that the VIP group was actually a "queue-jumping group", and Shanghai Disneyland charged a sky-high "queue-jumping fee" for this.
On the surface, Disney charges VIP service fees. Since value-added services are provided, it is ok to charge more. In the market economy, operators set their own prices, and differentiated services and prices are also universal laws. Moreover, Disney did not buy and sell hard. There seems to be nothing to question about the price tag in official website. The problem is that VIP charges are much higher than normal because it provides value-added services, but what kind of value-added services does Disney provide? Is the tour guide service particularly good, or is the tour project different? No, in a closed park like Disney, the value of tour guides or customized tour routes in improving service quality is limited, and the cost is also limited. This kind of VIP service is nothing more than admission without queuing, and in layman's terms, it is just the cost of inserting a queue.
The basic service was not done well, but a VIP service fee was charged. This is why Disney's VIP service fee is not recognized, which has caused so many people to resent it. Everyone is suffering from low-level service, but businesses take everyone's pain as a selling point. This is an artificial differentiated service, and it is a low-level differentiated service. In the final analysis, it's just that merchants use their strong position to formulate an unfair game rule, package it into market rules and push it to the market.
Disney's jumping the queue caused a lot of controversy. Responsible businessmen should reflect on their own business behavior instead of confusing right and wrong with so-called market rules.
It is certainly unreasonable for someone to jump the queue by virtue of the violation of the relationship; However, if someone spends more money according to the rules and does not queue up, it is actually very reasonable. Just like flying, first-class and business-class passengers have priority boarding rights. More importantly, Disney is not a public service organization, it operates according to pure market logic. VIP groups don't queue up to spend money, not to mention infringing on the rights of ordinary tourists.
It is not because of the VIP group that tourists need to queue up; But because of the long queue, VIP group appeared. This logical relationship is clear. There are too many tourists and long queues, which makes it difficult for Disney to solve. Naturally, it wants as many people as possible, and long queues are in Disney's interest. If Disney doesn't have to wait in line at all, it will close soon.
Let people who are willing to spend more money enjoy the service without waiting in line. This is a market-oriented method to solve the queuing problem. This method is not equal enough, but it is very effective. Disney will not make money from VIP groups without restraint. If there are VIP groups everywhere and ordinary tourists can hardly play, everyone will vote with their feet. If they don't come, the significance of VIP groups will be weakened. Disney will definitely limit the number of VIP groups, which will neither affect the experience of VIP groups themselves, nor unduly aggravate the queuing difficulties of ordinary tourists.
Business is not charity. Adjusting demand by economic means is a more efficient rule. Just like mobile games, there are free and paid games. Disney charges are actually two systems, a set of tickets plus queuing system and a set of tickets plus VIP group system. Take what you need, be rich and thrifty. Either line up well and spend money quickly, or don't go at all. After all, going to Disney is not necessary, so don't be surprised by its pricing rules.
The author thinks that the key is that the benefits enjoyed by VIPs in other fields do not directly conflict with ordinary customers: for example, shopping malls allow VIPs to enjoy greater discounts without touching the interests of other customers, and for example, VIP counters in many banks and postal services also allow VIP customers to enjoy queue-free benefits, but this is a special window opened by these units. There are special people to serve them, and most of them don't interfere with other customers. So the public can also recognize and accept this. However, the VIP of Shanghai Disneyland is different. Their VIP channel is not parallel to ordinary customers, but inserted among other customers. The VIP channel directly intersects with the channel of ordinary customers, and the other party clearly queues up, but lets others squeeze in. Who won't be angry?
Most people in society pay attention to first come, then come. Whether taking public transport or shopping in the mall, waiting in line is the most basic etiquette. Even if VIP enjoys priority in some places, it also has an internal set of articles of association, which generally does not touch the bottom line of others' interests. As the saying goes, "the customer is God", but Shanghai Disneyland is a mother if it has milk. Forgetting the rights and interests of customers in order to make a profit violates the purpose of service, damages social fairness and violates public order and good customs. If other industries follow suit, where is social justice? Where are the manners? What dignity do ordinary consumers have?
The author believes that there is no place outside the law in a society ruled by law. Even in a market economy, enterprises can't be allowed to charge fees at will, so as to protect social fairness and protect consumers' rights and interests, and the sky-high price of jumping in line should stop.