Advantages, Disadvantages and Development of Zhuzhou Di Chin Clothing Plaza in Di Chin Clothing Plaza

Di Chin Clothing Plaza in Zhuzhou City is located in the south of Zhuzhou Railway Station Square. As the landmark gateway building and modern market of the national famous truffle clothing city, the society naturally has special expectations and requirements. However, since it opened two years ago, the market has not been as expected by developers. By the beginning of this year, business households, especially brand business households, had not increased but decreased, and the market operation had gone from bad to worse.

Facing the grim reality, Di Chin market developer Hunan Dahan Group calmly responded to the challenge, adhered to the "people-oriented" business philosophy, changed the autocratic situation caused by the direct responsibility of the owners, and successfully introduced the modern enterprise business model of "proper separation of owners and operators and their respective responsibilities". The management of the newly established group actively conducted all-round in-depth research, and planned and implemented a series of effective measures to improve corporate management and market operation. While improving the management ability and service level in an all-round way, we will increase the upgrading and transformation of clothing brands in the market. The vacancy rate of booths dropped from 30% to about 10%, and the number of brands reached 150, which gave people a brand-new feeling and the market popularity gradually picked up. Di Chin Clothing Plaza is another landmark project created by Hunan Dahan Group in Truffle Clothing City after "Zhichao Fashion Plaza". This market integrates men's and women's clothing wholesale and retail. There are more than 7 10 shops and more than 800 clothing brands on the seventh floor of the market.

The appearance of Di Chin Clothing Plaza can be said to have earned enough time, place and people. It occupies a unique out-of-print area of Truffle Clothing City, with Zhuzhou South Bus Station, Zhuzhou Railway Station and bus terminal close at hand, and banks, hotels, restaurants, business clubs and supermarkets all available. The market is located in two business districts, namely the railway station and truffle clothing. Naturally, it is a golden wharf with an inch of land and gold, and the daily passenger flow is as high as 6.5438 million. Di Chin Clothing Plaza's 40-year architectural planning and design, 5A intelligent management and three-dimensional fire protection system constitute one of the markets with the most complete functions and facilities in the truffle clothing market group in Zhuzhou City. On the basis of the advantages of software and hardware, developers insist on further releasing water to raise fish, build nests to attract phoenix, and at the same time keep most of the properties for themselves, and adopt the method of low rent for the first five years to enhance the cost competitiveness of merchants in the market, effectively forming interests with owners and business households, and working together for market prosperity. "There is no royal road to success, let alone a commercial real estate project with no standard and no model to copy?" Fu Jiaxiang, Chairman of Dahan Group, talked about the course of Di Chin in the past two years and was deeply touched. "The characteristics of commercial real estate projects determine that not only the concept of investment and operation is very important, but also the' determination' to adhere to the correct concept and refuse temptation is more important and more difficult to achieve. It can be said that the so-called' bitterness' is often caused by ourselves. Why can't Di Chin's initial investment boom continue, leading to prosperity after opening up? In the final analysis, it is our own hot investment situation that leads to the thinking mode of pure real estate. Selling expensive and selling fast dilutes the original intention of building a brand market, so the hidden dangers in the market operation after opening will naturally be exposed. "

In April this year, after Ning became the general manager, investment promotion and business safety were put on the agenda as the most urgent and important work. He combined the market management department and the property management department into one, and quickly set up an investment promotion action group, and successfully introduced brands active in Hunan market, such as Hennu, Ibudu, Totoro, Marui, Lausanne, and Xuefeihu. At present, more than 140 powerful brands have settled in Di Chin Clothing Plaza, including dozens of first-line brands, which have effectively improved the brand image and grade of clothing in the market. At the same time, the company is organizing a team to clear the lease, which will clear those business households that have a serious adverse impact on the market operation, such as long-term non-opening, long-term arrears of fees, and bulk cargo management, and at the same time carry out shop leasing, effectively opening up the urgent market situation and breaking through the predicament.

In the past two years, the market has always adhered to the most favorable support policies for business households, such as reducing the fees for water batteries and store rents, implementing rent-returning incentives, and actively organizing key personnel to visit the clothing wholesale markets in Guangzhou, Hangzhou, Wuhan and other places to grasp the development trends of the clothing industry and understand the latest information of domestic clothing brands, so that business owners can truly feel the good situation and hope of development and re-establish business confidence. At present, Di Chin Clothing Plaza has actively set up a complaint and anti-counterfeiting office in the market in conjunction with government functional departments, and set up a service sunshine station on each floor; Make full use of the market broadcasting system to provide timely and effective services for business owners; Through print advertisements, radio and television, newspapers and magazines, websites and other information channels, vigorously promote the market and clothing brands in the market, attract wholesalers from all over the country, and provide support for business owners to further broaden their marketing networks; Actively plan, organize and implement brand marketing activities that help to enhance visibility and influence. In August this year, the famous women's clothing brand Yinjiani settled on the third floor of Di Chin. The market actively and timely provided meeting rooms, training rooms and other venues for its dealers' meetings in the province, and helped them organize related work to successfully complete this large-scale event.

At the same time, Di Chin Clothing Plaza is carrying out a series of personalized innovations and related operations. Ning said: "I am absolutely full of confidence in the development prospect of the brand clothing wholesale market. Everyone will work hard and become stronger and bigger. We must take every step of the market operation, ensure that every concept is ahead of the truffle market group, achieve' no one has me, people have me new, people have new features', actively create good conditions and development environment for attracting investment, safety and continuous improvement, and create a road of continuous improvement and success for many clothing operators. "