China Naming Network - Weather knowledge - Which country is Dijia fishing rod from? I'm Xiao Bai.

Which country is Dijia fishing rod from? I'm Xiao Bai.

Dijia fishing rod -TICA introduction

It was established in the name of Daikin in Taiwan Province Province in the early days, and was established in 1965. Early engaged in the production and sales of office furniture and sports and leisure products. 1980 in view of the competition in the industry environment, the production structure was adjusted in time, and the production of fishing gear was successfully continued under the accumulation of long-term operating experience. By 198 1, we have established business cooperation relations with Daiwa, Browning and Abu in Sweden, and the company's business has begun to flourish, so we need to expand our production base. 1987 set up a production base in Bangkok, Thailand for the first time, and set up factories in China, Shanghai and Ningbo respectively two years later. At the same time, I deeply understood the fluctuating trend of the fishing gear industry in the mainland market and even in the world, analyzed the best opportunity to create a brand, and established the foundation of brand management, so I formally created the TICA brand at 199 1, and actively shaped the competitive advantage of product differentiation, established the brand image, devoted myself to innovative research and development, and developed fishing-related products at the same time. In order to actively market the China market, there are 14 distribution centers in China, and there will be more in the future. In addition, in order to expand other overseas markets, find suitable partners around the world, actively participate in world exhibitions, and set up agents in more than 40 countries. Basically to 1998, except for the two fishing gear markets in the United States and Japan, there is almost a complete marketing system. In order to improve the marketing system, we set up a branch in the United States in the same year to speed up the integration of TICA's world marketing network, and finally set up a Japanese company in 2004 to complete the layout of the global marketing network.