What is a Scud?
If you mean the literal meaning written in the book, that is to say, running fast, I only found this.
His parents are both engaged in finance, but he is not interested in numbers.
He is a mobile phone battery, and he never leaves his body, but he rarely answers a few calls.
He now manages enterprise groups of more than a dozen companies with assets exceeding 654.38 billion yuan.
Jin Fang, a name that can't be found on the Internet, created a famous brand in China in the mobile phone battery industry this year, which is also a breakthrough in Fuzhou and China.
It is better to open your own factory and start with a little salary.
"I'm an introvert, and I'm not good at talking," Jin Fang seemed to explain. Before starting his own business, Jin Fang worked as an employee in two collective and state-owned enterprises for nearly 65,438+00 years. This also created his rigorous and cautious style.
"I plan to set up a factory outside while working." Working in the factory for six years, familiar with the production and sales of surveying and mapping instruments. Fang Jinmeng made a plan to start his own production instrument factory. He said that he might as well be his own boss instead of working all day for a little salary.
After almost planning the factory, he quit his job in the instrument factory and opened a new one himself. He was only 25 years old at that time. Later, I made some money and absorbed some new partners. However, two or three years later, Jin Fang found that although the instruments and equipment at that time were well reflected in the market, the prospects were not optimistic, so he transferred his shares in the factory to his partner.
He once again chose the emerging industry at that time-communication, which also created today's scud. From walkie-talkies to cordless phones, Fang Jindu did it.
Be a "black pearl"
Dig out the first bucket of gold
"My first bucket of gold should start with making' black pearls'." Jin Fang said. "Black Pearl" is a communication product between walkie-talkie and mobile phone, and its appearance is similar to that of mobile phone. At that time, mobile phones were not popular, and the "Black Pearl" had a short-range intercom function within 30 kilometers, so the market was very promising.
From 65438 to 0990, Jin Fang and his brothers set up a new trading company, with a unit specializing in communication equipment such as "Black Pearl".
"At that time, our trade volume was the largest in the country, and we all used containers to purchase goods. The volume of "Black Pearl" is similar to that of a mobile phone. How many pieces should we pack? " Jin Fang said that at that time, dealers from all over the country gathered in Fuzhou for wholesale. Due to the shortage of supply, some dealers even waited in Fuzhou for half a month.
This is Jin Fang's primitive accumulation. After three years of "black pearl" business, Jin Fang dug up the first bucket of gold in his life, which laid the foundation for his later investment in the mobile phone battery industry.
However, the good times did not last long. With the introduction of national policies, the use of "black pearls" is prohibited. "The life span of' Black Pearl' is only three years. Until it was banned, we still had a commodity inventory of 60 million yuan, at least half of which later became waste. " Jin Fang said so. But even so, the first bucket of gold in Jin Fang's life was recorded. How much is this first bucket of gold? Jin Fang didn't mention this, but it can be seen from its commodity inventory worth 60 million yuan.
The test output value has shrunk by tens of millions of yuan.
1995, Jin Fang, who won the first pot of gold in Black Pearl, began to have the idea of running an industry. This time, he chose mobile phone accessories. In the conversation with reporters, Jin Fang's hand never left, and his manners showed his special preference for mobile phones. He thinks that mobile phones are popular electronic products comparable to computers. From 65438 to 0997, Jin Fang founded its own industry-Scud (Fujian) Electronics Co., Ltd. At the beginning of its business, Jin Fang took mobile communication accessories as the main direction of the company's development. With the rapid development of China's mobile communication, mobile communication has also developed rapidly.
Clever naming of trees instead of flowers.
"Although the name is not so nice, Russian Scud missiles are famous in the war. They have created this brand, adopted the name of' Scud' and transplanted this world-famous name into their own products. Everyone remembers it at a glance. " Jin Fang said that the name "Scud" would make people feel strange, and then they would have a desire to know. Secondly, they also hope that the enterprise can grow rapidly and become the "Scud" of the battery industry in China.
This enterprise started well, from a small factory with dozens of people to a production enterprise with thousands of people. However, the test is coming soon. Just as Jin Fang was preparing to make great achievements, an industry war got him into trouble.
Industry melee is in trouble.
"The company has suffered losses for two consecutive years, and like many small businesses, it faces the threshold of being eliminated." Jin Fang said that from 1999 to 2000, the company experienced the most difficult adjustment period, and its output value shrank by tens of millions of yuan. The profound background behind it is that domestic investors are optimistic about the low investment cost and insufficient development of mobile phone batteries, and they have invested in it. The whole mobile phone battery industry has experienced a period of melee, and the immature Scud has also suffered defeat. In Jin Fang's words, Scud can't meet the requirements in management and specialization.
1999 to 2000 is the most difficult time for mobile phone battery enterprises. The closed enterprises will be eliminated and the industry will enter the stage of "team battle". As the helm of the company, Jin Fang is also in trouble, and the enterprise is facing life and death.
Develop brand, win more and attack more.
These two years have also become the quietest period in Jin Fang. After long consideration, he finally took action.
"We don't have a bloody battle with other mobile phone batteries", and Jin Fang, who has a forward-looking vision, resolutely put most of his energy into the enterprise, paying close attention to management, quality and brand building. During the period of 1999, Scud passed the ISO900 1 quality system certification, ranking first in the domestic mobile phone battery industry. Now, Scud is the only battery enterprise in Fujian that produces its own brand, and it has also become the most influential mobile phone battery brand in China. Even in the industry, Scud is now more famous than Jin Fang, the founder who has been in the communication industry for more than ten years.
200 1, Jin Fang made two more decisions: launching supporting projects and supporting mobile phone manufacturers. "We have provided supporting services for Amoi, Bird, NEC, Siemens, Lenovo, Konka and other large-scale mobile phone companies 10, which has improved the popularity of Scud in the industry."
The focus of the future is
Automotive electronics field
But Scud can't just be a battery forever. Now Jin Fang is making a strategic layout for the future of Scud. Recently, he bought a company owned by China Electronics Group in Shenzhen, and on this basis, he expanded the scale, which was specially used for researching and producing car audio, car TV, car navigation system, reversing radar and so on. In addition, R&D centers have been established in Shanghai, Guangzhou and Shenzhen, and a new round of investment and entrepreneurship has begun.
"Batteries are still our main business, but a key point in the future will be in the field of automotive electronics, and Scud will do this in the future 10." Jin Fang said that he spent tens of millions of dollars in Shenzhen to acquire the automotive multimedia enterprise of CLP and started to produce automotive audio-visual products on the market, so he had to try again.
Entrepreneurial experience
Tolerance makes a team.
Jin Fang is not good at words and socializing. His evaluation of his business is more about luck.
"I am not good at management, and I don't position myself as a boss." In Jin Fang's view, a boss must be very smart and able to manage, but he can't even be familiar with finance.
"I actually only do two things, one is corporate strategy, and the other is employing people. What kind of people should I use to develop my business? Make good use of people, regardless of people'. " Jin Fang thinks that when he is the chairman, he won't feel hands-on. On the contrary, he still has some leisure. "Next 10, what will Scud do? This is what I want to consider, and the general manager I want to use is also what I want to think about. "
Jin Fang claims to be an introvert. He started his business 10 years, mainly relying on his team and partners. Jin Fang attributed his entrepreneurial success and scud achievements to the team, and his tolerance created this team.
Have personality charm
Attract partners
Talking about his team and several partners, Jin Fang was full of praise. "I don't know management, I don't know finance, and I'm not even interested in them, but my partner made up for my shortcomings, and even in difficult times, we didn't separate." Jin Fang said that he had cooperated with his partner for 10 years. There is no doubt that Jin Fang's personality charm and strategic vision attracted partners.
"The enterprise is a team, and it depends on everyone. Neither a boss nor an entrepreneur can do all the work by himself. A good * * * needs a good team and a strong team to make a good enterprise. For leaders, tolerance is very important to everyone in the enterprise. " Jin Fang said.
Jin Fang's charm has influenced many people. The shareholder level of an enterprise is also a very United core level. Some employees in Jin Fang enterprises have been with him for more than 10 years, whether in the rising or falling stage of the enterprise. Nowadays, Scud has been involved in building materials, basic industries, communication terminals, automotive electronics and other fields. With assets exceeding 654.38 billion yuan. Among the Scud, Jin Fang is the biggest boss, and his share is over 40%, accounting for a controlling position.