As things change, foreigners are extremely envious of these Chinese-born cars.
Many overseas car companies have a history of more than a hundred years. We envy the heritage accumulated over a hundred years, because the development time of domestic automobiles is very short, and many technologies are not as good as some cars with a long history. enterprise. The consequences of this kind of "using one's own shortcomings against the other's strengths" are often unconfident, such as unconfident remarks such as "If you don't buy a certain model that is popular abroad, you don't understand cars."
The other is to stigmatize China's unique car models, emphasize the so-called "orthodoxy" overseas, and disguise themselves as people who "know cars". This kind of kills "special cars" The people are really ridiculous. Are those who have not studied abroad considered inferior? Why should other people's calibrations be popular in China? History has proven that this does not work.
I said a long time ago that car culture must be born out of life. Station wagons are derived from traveling. This is life. Pickup trucks are favored by Americans because there are many free farmers and pickup trucks can carry a lot of groceries. This is life. When you arrive in China, you like SUVs because of the road conditions, but you just don’t understand cars?
The lifestyle of Chinese people is definitely different from that of foreign countries. As one of the carriers of life, there is nothing wrong with cars being changed to suit Chinese consumers and thus becoming special models. Moreover, many specially produced cars sell relatively well, which also shows that this type of car is the most suitable for Chinese people.
As the Chinese automobile market continues to change, the form of "specially supplied cars" is also constantly changing. The earliest special vehicles should be Santana, Jetta and other models. They were initially introduced through the CDK model. Later, after continuous localization, they eventually became out of touch with foreign models and became the sacred cars passed down by the Chinese population. I don’t think Jetta has such a good reputation abroad.
Later we came to Tokuhara Lavida, which is a model developed by Volkswagen specifically for China. From the previous PQ34 to the current MQB, Lavida has always been at the top of the sales list. Volkswagen's strategy was so successful that when Volkswagen later launched new models in China, it would make changes based on the Chinese market. Facts have also proved that Volkswagen has become the car company that understands Chinese people best over the years. This achievement is inseparable from the influence of specially supplied cars.
For a long time, in the face of the increasingly important Chinese market, after international brands launch a model, they will launch a model specifically for the Chinese market, lengthen the wheelbase or add a "... tail" are all routine operations. Although this kind of operation will have a relatively large impact on the control, it has always been criticized by many "car-savvy" people, but it is undeniable that lengthening the wheelbase or adding a butt increases the space that Chinese people like very much, and consumption If the reader likes it, it is correct.
The more representative one is Audi. When Audi introduced the Audi A6, it was a shameless choice to lengthen it. Then it became very popular, and its status as an official car has never been shaken. Later, everyone knew that new models of Mercedes-Benz or ordinary joint venture brands have chosen to be longer when entering the country. This shows the influence of domestic consumer preferences on models.
In addition to the lengthening affecting the control, in order to meet the space needs of the Chinese people, the rear-wheel drive to front-wheel drive is also criticized by people who "know cars". You should know who the professor is talking about. When the domestically produced BMW X1 was unveiled, it was criticized by many such as "front-wheel drive BMW is not pure". However, after the launch of the BMW X1, sales have been rising, and the law of true fragrance has been performed.
It smells so good
After all, not everyone needs a rear-wheel drive BMW to drive curves on the mountain roads. Buying the first car for the family is still the most important consumer demand in China. , although the front-wheel drive BMW X1 has average control, it is not uncomfortable to sit in. At the same time, buying a car is more or less a kind of "conspicuous consumption". Whether it is rear-wheel drive or not is really not important to me, and a BMW logo is enough It brings us psychological satisfaction, and the money is well spent!
GM Pan-Asia Research Center
The epidemic has allowed many people abroad to see the advanced nature of China’s system. In fact, joint venture car companies have seen this a long time ago and have stepped up their efforts. The large investment in China has also yielded relatively large returns. In addition to expanding production lines, investment initiatives also include setting up an independent research institute in China to develop models specifically for China.
For example, Honda Jade is a model developed by Honda for the Chinese market. When the MPV concept showed signs of popularity, it sold well in China. With its outstanding appearance and stable powertrain, it’s no wonder everyone loves it.
But later, because the space was not very practical, it gradually faded out of people’s sight.
You may not know that Honda took a fancy to the excellent comfort of this car and introduced it to Japan, which also illustrates the excellence of the special car.
The Mazda CX-4 is also a model specially designed for China. The stunning appearance of this car made many foreigners express envy at the time and shouted that Mazda was unfair.
In fact, special vehicles have become models that car companies must produce with the strongest strength. After all, the Internet is developed. If the Chinese people find out through the Internet that car companies favor one thing over another, then this car will be very popular. It may be cool, but this is something car companies cannot afford. For example, Guandao's special car uses the K20C3 engine + ZF 9AT power unit, which was Honda's latest power unit at the time.
So, even if you buy a special car and are labeled as "not understanding cars" by people who "know cars", you don't need to pay attention to them. Because you know your needs, the car that suits you is the best. Moreover, many of the specially produced cars are the top technologies of car companies, so there is no reason to question them, and you can refute them loudly at any time.
I hope that more and more Chinese "special vehicles" will go abroad, and that one day China will become the world's center for automobile R&D, design, and manufacturing. Let China's car culture be world-renowned, and let those who "know cars" know cars better.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.