Why did McDonald's change its name to Golden Arch? Will KFC change its name?

First of all, answer the question. There is no evidence to prove whether KFC changed its name. Secondly, there must be some factors in renaming McDonald's. KFC can't change its name just because McDonald's changed its name. Its cost = =

On August 24th, the name of the investor of McDonald's (China) Co., Ltd. was changed from McDonald's China Management Co., Ltd. to Golden Arch China Management Co., Ltd. 101October 12, and the company name was also changed to "Golden Arch (China) Co., Ltd.".

Why did McDonald's change its name? Netizens in Zhihu gave two explanations.

The first sign to explain the shape of McDonald's Golden Arch has a famous nickname in the west-Golden Arch, which literally translates as "Golden Arch".

There is a book, The Golden Arch East, which tells the story of McDonald's in Asia.

The Golden Arch is of great significance to McDonald's, so I think the name of this China company is definitely not invented by local people, and it may be other meaning.

Thomas Friedman put forward the "Golden Arch Theory of Conflict Prevention", which holds that no two countries with McDonald's stores will go to war with each other-this theory paints a prospect based on "economic man" for ending the cold war world-human beings will replace their desire for war with Big Macs and French fries.

The second explanation can be regarded as the localization strategy of McDonald's in the new situation. In order to sound more like a China enterprise, it can compete with local brands such as "Country Chicken" and "Maidangdang" in third-and fourth-tier cities. In order to achieve this goal, what is more convincing than doing as the Romans do and taking a festive and peaceful name? This is equivalent to the original picky socialite Jennifer married a local local tyrant for money. At this time, it is a wise choice to take off the makeup of a celebrity and go to work in heaven.

The third explanation

Knowledge of Feng Shui = =