Four major elements of Douyin content planning. Whether your Douyin account will be popular or not depends on you.
1. Find the precise needs of users
Douyin short video is a traffic highland. With the gradual improvement of its various functions and the gradual increase of money-making models, the competition is also getting bigger and bigger. .
In this case, users have increasingly higher requirements for video content.
To stand out in the huge sea of Douyin traffic, we need to find the right method. Finding the precise needs of users, paying attention to the experience of fans watching videos, and improving fan interactivity are one of the ways to help us break through.
For Douyin content creators, every short video work is equivalent to a product.
As a product, if you want to be favored by users, it must have value content that users need, so that users can have a pleasant experience while using the product.
Therefore, in When planning account topics, you need to understand the actual benefits that your short video content can bring to users, and whether you can solve their actual needs or pain points.
How to understand the nature of users. Needs?
Think about the problem from the user's perspective.
Analyze and feel their thoughts and ideas along the user's behavior path, and target a certain aspect of what they do. Think about the problems that users may encounter and what problems we can solve for them.
Here we take the short video account handmade by children as an example.
This topic faces. The core group includes handicraft enthusiasts, mothers, children, kindergarten teachers, etc.
Take mothers as an example. They understand that the purpose of handicrafts is mostly for their children: to strengthen the relationship with their children through handicrafts. Intimate contact, or parent-child handwork left in kindergarten, or to cultivate children's hands-on ability
Take the more common parent-child handwork as an example, let's analyze the user's behavior path:
What kind of crafts are simple yet creative; what kind of crafts can create more interaction between children and parents; what kind of crafts can better fit with the theme of the kindergarten
Based on this idea, let’s think about it: What are the more common manual themes assigned by kindergarten teachers? How can we design operation tutorials for these contents?
In short, based on account positioning, exploring the core needs of the corresponding user groups and formulating reasonable content creation plans are important parts that must be considered in Douyin content planning.
2. Borrow hot spots
Compared to general topics, hot topics will always occupy more traffic, and most users will pay more attention to hot topics.
Therefore, it is more commonly used and effective for us to use the popularity of hot topics. A method that combines short video content with hot spots can have an “eye-catching allure” that is irresistible.
However, hotspot is only an entry point for us to create content, not a necessary factor.
Don’t use irrelevant hotspots casually. Don’t use hotspots that have vulgar, sensitive, or negative social impact.
On the one hand, it affects the favorability of fans of the account. On the other hand, if it deviates too much from the verticality of the account, it will also affect the weight of the account. Therefore, the correlation between hot spots and account positioning content is very important.
3. Content should be positive and stay away from sensitive words
The overall trend of Internet platforms is to advocate positive and positive content. As a small boat in the Internet world, Douyin also The same is true.
Recommend positive and uplifting content and resist negative energy behaviors that have a bad social impact.
Therefore, when planning Douyin content, you must pay attention to the orientation of the content and stay away from content that violates laws and regulations, is vulgar, and is violent.
The second is sensitive words.
The Douyin platform has restrictions on many sensitive words. If you abuse sensitive words without any restrictions, you are likely to be blocked by the platform, and in serious cases, your account may be banned.
For example, some exaggerated words are used: super, best, big-name, authentic and other words.
Therefore, when planning Douyin content, we must pay more attention to the relevant dynamics of the Douyin platform, understand the official notices issued by the platform, understand which words cannot appear on the platform, and avoid sensitive words. Wait for illegal operations.