Domestic BMW X5 is expected to go on the market the year after next, and the price will be reduced by 2,. Are you excited?
In the field of luxury brand SUVs, BBA basically plays the Romance of the Three Kingdoms. From the compact X1, Q3, GLA to X3, Q5L and GLC, there are three pillars. In terms of sales volume, everyone turns around, and whoever makes it first will have the advantage. At present, BBA in the field of compact and medium-sized luxury SUVs has achieved localization, and has formed a monopoly rule on all levels of markets. However, only luxury medium and large SUVs have continued to be sold in imported forms and have not yet been localized.
however, with the maturity of China's automobile market and the gradual expansion of the high-end market, BBA's three families can't sit still. First, Audi announced the establishment of SAIC Audi. In the future, it will introduce A7 and Q7 for domestic production, while BMW will upgrade its BMW Brilliance factory. In the future, it will introduce X5 and other high-end models for domestic production. However, there is no relevant news about Mercedes-Benz, but I believe that in order to increase competitiveness; The domestic process of GLE should also be put on the agenda.
among these models; The fastest domestic progress is definitely the BMW X5. At present, the news of the domestic BMW X5 is basically a stone hammer, and the chassis code is G18 instead of G5 imported in cash. According to the official news of BMW Brilliance and some public documents, it can be found that the BMW X5 will be officially made in China in 222, with an annual output of about 12, units, which is greatly improved compared with the current annual import of about 6, units (including parallel imports), which is enough to show BMW's confidence in the domestic X5 and the market. At present, BMW Brilliance's two major factories, Dadong and Tiexi, have been transformed. In the future, X3 will be moved to Tiexi new factory for production, while the brand-new X5 will be produced in Dadong factory. However, considering that BMW Brilliance has not yet produced a 3.T engine, it is very likely that the domestic X5 will only provide a 2.T engine, and the 3.T will continue to be imported.
at present, BMW X5 has absolute "air superiority" to the medium and large luxury SUV market; Compared with GLE and Q7, its sales volume is the best. GLE has lost its domineering in the ML era since its replacement, and it can only rely on luxurious interiors and business-oriented styles to capture consumers. Q7 has abandoned its martial arts since its last replacement, from domineering uncle to spiritual guy, and can only live on huge discounts.
besides, the BMW X5 has always enjoyed a good reputation in China, and its possession is also very large. The key point is that it was introduced to China from the first generation. Since 24, it has been selling well for 16 years, and has undergone four generations of changes. The chassis code has also evolved from E53, E7, F15 and G5 to the current domestic X5 code G18, and the X5 can be regarded as a master model of luxury sports SUV. With the sports genes of BMW family and unparalleled luxury tonality, it has successfully won this level of sales crown.
after p>X5 is made in China, the prospect should be very good. First of all, the sales volume will be upgraded to a higher level. The monthly sales volume will be at least about 5, units, which is about 2, units higher than the current imported sales volume. Moreover, this is a conservative estimate. If BMW is in place, its pricing is reasonable and it takes the lead in making China, its sales volume may exceed the sum of Q7 and GLE.
As for the price, it is a very good thing for consumers. The domestic BMW X5 is at least 15,-2, cheaper than it is now. According to the current BMW Brilliance price system, the difference between the domestic X5 low price and the X3 high price should be about 1, yuan, and the starting price of the domestic X5 should be 5, yuan, which is similar to that of the imported Lincoln aviators listed at present. In this way, buying the domestic X5 will save at least one series of money than buying the imported X5, which is quite cost-effective.
conclusion: X5' s competitiveness has been greatly improved after localization. Higher production capacity and low cost brought by localization make it full of advantages, while low price can make more people choose X5. This is a very good win-win situation. For BMW, they earn more money and sell more cars, while for consumers, they buy better models at lower prices. Why not?
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.