How to send a Book of Changes on Tik Tok to attract fans?
I have a successful career, a car and a house, and 30 million savings. Why isn't anyone willing to marry me at the age of 37? "
Example 1: "Let's analyze it, so many people say it's right not to get married," full screen of arrogance "and" old aunt, money is everything ".
Example 2: "If you are angry, I will coax you into not letting you eat cold rice. No matter how late you come home, I will wait for you, but why are you still doing this to me? " At that time, some people will sympathize and some people will feel incompetent.
Summary: If your copy is flawed, there will be two groups of people in the comment area, one is occupying you and the other is opposing you. But in any case, your comment area will be lively and your work will be pushed to a larger traffic pool.
2, there is a * * * sound, the output of views, voice for some people, mobilize users, produce a * * * sound.
There was a very hot one before. Just looking at the content, it was actually taken by a person sitting in the car. This picture is a car and a tree.
As far as the content is concerned, it is relatively inconspicuous and ugly. But it says, "It's been four years since I came to this city, and I still have nothing. I have to pay the rent again tomorrow, and I feel that I can't live any longer. "
With this kind of scenery and prosperity, the audience can immediately emerge a lonely and difficult image, which is not easy and will be a bit * * *.
The specific breakdown is: first find the fault of a scene, and then touch the user according to the attitude of the pain point table, which may lead to * * *. For example, the above case is the story of the author and foreigners working together, which makes users feel deeply.
3, interesting, is interesting, funny, fun. Even if you shoot a work that won't catch fire, with an interesting article, try to see if it can bring you more streams.
Example of copywriting: 1: "You can scold me. If you do, please hit my friend. " You see, the first sentence is normal, the second sentence is an unexpected result, and the contrast comes out.
Conclusion: If there is contrast, it will make the whole work more soulful.
4, daydreaming, people have unlimited space, work makes people think, which means success.
Copy example 1: "Can you guess how many days I am single today?"
Example 2: "My friend borrowed 30,000 yuan from me. When I asked him for it, he said to me ... it really chilled me. "
This type, everyone can be infinitely divided, as long as it is placed in a specific scene.
5. Having energy means encouraging each other or bringing strength.
Example of copywriting 1: "Life is given by parents, and luck is made by yourself. I believe I will never give up. "
In fact, Tik Tok's marketing copy wants to attract people. We have summed up five points, that is, we should be timely, interesting, imaginative and able to convey positive energy. These are the key points for copywriting to catch people's attention. You can imitate it with reference to the case we gave.