Store name

Several store names should have meanings. Good store names will bring good fortune! In social and economic activities at home and abroad in ancient and modern times, we see a large number of industrial and commercial names, that is, store names, company names, Product naming, trademark naming, etc. Most of these commercial names are thought up by people after racking their brains and carefully considering every word, because whether the commercial name is appropriate is directly related to the business and image of the merchant. As a businessman, regardless of the size of the capital, they attach great importance to their name. Commercial names are a kind of commercial activity, so commercial names should follow commercial principles and be named according to their own business projects, products, consumer objects, etc. The main characteristics of commercial names are that they vary according to local conditions and vary from product to product. 1. Names to attract business In real life, store signs (store names) with high generalization and strong appeal are very important in terms of visual stimulation and psychological impact on customers. Whether the name of the store is good or bad is the key to whether it can arouse customers' curiosity and whether it can make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business. The following aspects should be considered when naming a store: 1. The store name must be consistent with the products sold. The method of naming a store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for customers to identify the business scope of the store, and Create a desire to buy. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or any other sign. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes. 2. The store name must be novel, unconventional, and able to quickly capture the customer's vision. The store name must be novel, arouse customers' interest, and attract them to patronize the store. Store names such as Kou Xian, Da San Yuan, and Goubuli are all Generate customer interest and curiosity. 3. The store name should be concise and easy to read and remember. The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread. 4. The store name should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make customers feel at ease and comfortable. For example, naming Louwailou, Taotaoju, etc. When naming a store, the main methods are as follows: (1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) ) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Fen'e Clothing, Xiangfei Beauty, etc. (3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc. 2. The name that shapes the image. Shaping the image is very important for every company. It can be said to be related to their life and death. The first step in building an image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure your market share, expand the market, stabilize and attract many customers, you must have a strong product brand and a resounding company name. The coolest store I've ever seen: a "second wife". . . . . powerful! 1

The English name of the store (not less than 10), such as: bookshop shop: store. shop

shoppe: store, counter

supermarket: supermarket

business center: business center

mart: business center

marketplace: market, bazaar

What are some good store names? Nowadays, many people use their own names to name their stores. It depends on what kind of store you open. Nostalgia can also be named after the sex between you and your girlfriend

Help choose a game store name. . .

Jike

List of store names. Use Jay Chou’s catchphrase: It’s cool or not! …and then give a note at the end: Our store specializes in crane accessories~

What is the name of Apple’s software store? 30 minutes Apple App Store App Store. It is an iPhone-based software application store of Apple Inc. that provides third-party application software services to iOS users. This is a new business model pioneered by Apple that integrates the Internet and mobile phones.

Download it through the app store that comes with your phone, click to run the app store, enter the name of the corresponding software in the search box, and click install in the results.

You can use third-party software, such as pp assistant. You can use the pp assistant on the computer to download the software, and then connect to the mobile phone for installation.

What is the role of the store name? Design principles for retail store names

Article source: China Franchise Network Publication time: 2006-08-26

Number of reads:

Retail planners are preparing for retail When naming a store, the following principles should generally be followed:

(1) The principle of easy to read and easy to remember

The principle of easy to read and easy to remember is the most fundamental requirement for a retail store name. Only when a store name is easy to read and remember can it effectively exert its identification and communication functions. How to make the retail store name easy to read and remember, this requires retail store operators to do the following when naming the retail store:

1. concise. The name is simple, concise and bright, making it easy to communicate with consumers. Moreover, the shorter the name, the more likely it is to arouse customers' imagination and have richer meanings. Most of the well-known retail store names are very concise, with most of these names ranging from 2 to 3 syllables.

2. unique. The name should have a unique personality and avoid being similar to other retail store names to avoid confusion. For example, Sony Corporation of Japan (SONY), formerly known as "Tokyo Communications Industry Corporation", originally wanted to take TTK, which is composed of the first pinyin letters of the three characters of the original name, as its name. But the product will be introduced to the United States in the future, and there are many such names in the United States, such as ABC, NBC, RCA, AT&T, etc. Company manager Akio Morita thought that for the development of the company, the product name must be unique, eye-catching, concise, and can be spelled in Roman letters. Furthermore, the name must maintain the same pronunciation no matter which country it is in.

Following the above idea; Akio Morita checked many dictionaries and found that "SONUS" in Latin is the prototype of "SOUND" (English, meaning "sound"); in addition, the word "SONNY" is very popular, It means "energetic young man" or "cute little guy", which exactly has the optimistic and cheerful meaning he expected. At the same time, he also considered that if the word was spelled in Roman letters, the pronunciation would be exactly the same as the Japanese word "loss", which would trigger unfavorable product associations. Suddenly, Akio Morita had an idea and removed one letter of "SONNY" and changed it to "SONY". "SONY' is both a homophonic pronunciation of "SOUNS" and also means "SONNY", which is great.

Akio Morita used "SONY" as a registered trademark for all products produced by the company, and the company name The name was changed from "Tokyo Communications Industry Company" to "SONY Company". This name made SONY prosperous and became a famous brand that consumers couldn't put down.

3. This means that the name must be novel. Freshness, catching up with the trend of the times, and creating new concepts. For example, the word KODAK cannot be found in the English dictionary at all, and it has no meaning. However, from a linguistic perspective, the "K" sound is like the "P" sound. Similarly, it can leave a deep impression on people. At the same time, the "K" pattern logo is novel and unique. When consumers see it for the first time, their spirits are often lifted, which further deepens consumers' memory of Kodak. .

4. Loud. This means that the name of the retail store should be easy to pronounce. Words that are difficult to pronounce or have poor pronunciation are not suitable for use as names.

For example, the original name of KENWOOD speakers was TRIO. The reason for the name change was that the sound of TRIO was not very rhythmic. The pronunciation of "TR" in the front was not bad, but when it came to "O", it was pronounced He became top-heavy, which weakened his previous momentum a lot. After changing to KENWOOD, the effect is very good. Because KEN has a wonderful homophony with CAN (can) in English, and it is catchy and has a loud pronunciation. WOOD (luxuriant forest) also has a sense of harmony of short sounds and a very strong sense of rhythm. The combination of the two is indeed a very resounding name.

5． High spirit. This means that the retail store name must be bold, with a high starting point, impact and a strong sense of color, giving people a sense of shock. For example, the Hairong Trading Company in Zhuhai decided to change its name in order to enter the international market and participate in global competition with its clothing. After comparing several options, we finally decided to use "Zhuofu" as the name of the product and company. "Zhuofu" is the transliteration of the English "CHIEF", which means leader and superlative (noun or adjective) in English; and "excellent man" in Chinese. Chinese and English are combined into one, creating an elegant, elegant and extraordinary style. As the designer said: "As a product, it is a symbol of high-end, high-end, and quality; as an enterprise, it is a representative of excellence, leadership, and superiority."

(2) It implies that the store operates products Attribute Principle

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I am planning to come to a store to run some daily necessities and the like. Looking for a store? name. Yongle

How to name a shop With the growing prosperity of the commodity economy, more and more people are starting to open small shops. Similarly, because people have different styles and tastes, the tone and style of naming their stores will also be different. An original, novel and unique name is the basic skill for successfully naming a store.

Humorous and witty. Nowadays, there are many humorous shop names. For example, a tea shop near Peking University was named "Unclear". This shop name is quite bold, arouses people's appetite and curiosity, and reflects its unique personality.

Characteristic expression type. When naming a store, it must reflect the attributes and operating characteristics of the store. A store without distinctive characteristics cannot win the favor of consumers. When naming food and beverage shops, small restaurants should have friendly and casual names, such as "Baodu Feng", "Nongjiale Cuisine", "Xiangxiang Restaurant", "Xiaodongtian Clay Pot Ju". When naming musical instrument shops, you can name them around music! Creative names, such as "Tianlai Piano Store", "Zhige Musical Instrument Store", "Yuezhi Sheng Musical Instrument Store", photography, glasses and other store names, emphasize that the use of light is essential, the glasses store can be named: "Liang", "Daming", "Yishiming", etc.

The names of many stores are based on the place names of a certain area and local specialties, such as "Shaxian Snacks" and "Huairou Chestnut". , "Miaokou Snacks", "Chengdu Snacks", etc. These names rely on the connection between regional names and specialty products to gain consumers' trust.

Many shop owners are fashionable. It changes with the characteristics of the times. When a certain culture becomes popular, store names that cater to trendy tastes will be thought of immediately. For example, when the "post-80s" generation generally shows a strong nostalgia, the "post-80s generation" was born. "Restaurant", "Post-80s Clothing Store" and other theme stores; when a large number of cultural and artistic works based on the life of educated youth became popular, "Educated Youth Hotel" was born, and the designs of these stores often cater to the needs of specific consumer groups. < /p>

Things to note

A good store name should not only be easy to spread and remember, but also have a certain degree of novelty. On this basis, care should be taken to avoid confusion with other store names. Similarity, only in this way can it be well distinguished from other stores and attract people's attention

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< p> Under the Encyclopedia of Ancient Store Names: Clothing stores and silk and satin shops are still the most popular on Guayi Street in Tianjin.

According to statistics before the "July 7th Incident", among the silk, cotton, gauze and woolen cloth shops, fur dealers and clothing stores (including Neiju Huomu Store) opened on Guayi Street (east to Guodian Street): Qianxiangyi, Dunqinglong, Yuanlong, Ruifuxianghongji (manager Xin Yiquan), Huaxiang, Ruifuxiang (manager Li Wenquan, Mianzhang, Baofeng, Chongqing, Wanjuheng, Qingdecheng, Yiqinghe, Yiqing, Deyizhan, Tongfengyu, Yifufen, Deyicheng, Qingliheng, Yijuheng, Baochang, Xiyuxing, Qingxiang, Tianshuncheng, Yuxingwen, Yushengchang, Rongxin, Yusheng Yong, Qingfeng, Rongqing, Daqingyuan, Yongkang, Xinfengtai, Ruisenxiang, Yixincheng, Gongyi, Qingshengheng, Hengxianggong, Dafengtai, Hongshengyi, Hengli, Dongquansheng, Yongju Cheng, Siheyuan, Lanshengxiang (Zhang Shengsan), Deyuan (manager Chen Shaoxuan), Ruixing, Tongyi, Guangxingyong, Huatai, Juyuande, Deyuan (manager Chen Xijiu), Yihe, Hengxing De, Baoshunhe, Wanxinghou, Xiangji, Wenxingshun, Huasheng, Yixinghe, Xindayong, Demaocheng, Yuchengzhai, Baoyuanlong, Changxingde, Yisheng, Chuntai, Heng Taiqing et al.