Bank activity planning scheme (5 practical articles)
Bank activity planning scheme (5 practical articles) (1) 1. The purpose of this activity
In order to publicize and develop online banking and stimulate users to actively participate in and handle business, online banking activities are now held. The purpose of this activity is to give users a sense of satisfaction and pleasure when handling business in our bank, fully reflect the speed of online banking and offline processing in our bank, let users know more about our online business and highlight the characteristics of "quickness", thus further expanding our influence and business volume.
Second, the ultimate goal:
1, to promote the development of online banking and attract target customers to open online banking business;
2. Improve the convenience and rapidity of online banking;
3. Introduce the functions of online banking to users;
Because this business activity is a propaganda activity, not a profit-making activity, the premise is to save money and make better results at the same time.
Third, activity planning
1, time: (TBD)
2. Location: Bank
3. Activities:
Educate and guide users to understand and actively use online banking services, and encourage users to handle online banking services by giving special gifts.
0 1 Activity participants: all users who have never done online banking.
Objective: To publicize the online banking business, so that users can get a sense of satisfaction and pleasure in handling business in our bank, fully reflect the speed of online banking business and offline banking business in our bank, make users have a deeper understanding and understanding of our online business, and highlight the characteristics of "fast", thus further expanding our influence and business volume.
Activity execution: Make some publicity boards for online banking business, and put them in front of banks and business halls in the form of cartoons and words to publicize the contents, benefits, handling methods and activities of online banking. Let's go together, cooperate with the publicity activities and the recording of the theme content, and repeat it. Finally, I would like to mention that we are now handling online banking and giving valuable gifts.
Make a banner to decorate the venue, create the atmosphere of the event and create momentum for the event.
At the same time, image staff will be arranged at the event site, leaflets will be distributed, and users will be guided to take the initiative to ask about the relevant information of this event and answer business questions for users, including all questions related to this event. This can stimulate the target customers to handle online business, so as to better achieve the purpose of the activity.
4) The basic effect of the activity: attracting people; At the same time, after handling the business, send souvenirs with our logo and business symbols. Because the cost is controlled between 8- 15 yuan, it is best to give a practical gift, so as to attract people's attention and love.
If our bank has such related business, it is most practical for individuals and enterprises, and it can also be bundled with one of our business as a gift, which has additional publicity experience effect. Or we can cooperate with online stores and KFC to give a coupon, and KFC will send breakfast or free coupons for new products to achieve the goal of double publicity and mutual benefit.
It would be better if we could give some related businesses in insurance and financial management.
Activity effect: small favors, the most practical and reasonable way of giving, will greatly attract users' participation; In order to help achieve the ultimate goal of the activity.
All users who participate in the activity (users who handle online banking) will be given a small gift.
Supplementary explanation:
Gifts can be given by word-of-mouth propagandists, and it is the cheapest and fastest to let users drive publicity. As for gifts, they are not only in kind, but also related businesses of our bank or insurance and wealth management businesses. You can also make discount coupons with a merchant, cooperate with each other to promote, play a connecting role, complement each other's advantages and achieve a win-win goal. We can even cooperate with e-commerce websites to implement certain discounts, just like supermarkets do promotions, we can buy preferential products and even discount remittance fees. As long as it is affordable, users like it.
Member ytdoor
20xx- 1 1-8
Bank activity planning scheme (5 practical articles) (2) 1. Activity content:
Who will lead the trend of the mobile Internet era?
Minsheng Bank took the lead and held the 20xx Campus Innovation Competition for Mobile Banking.
Collect all kinds of innovative ideas such as the function of mobile banking, marketing and the application of mobile internet technology, so as to make more whimsy come true.
Creativity, just waiting for you to show it. Student financial aid funds and internship opportunities will help you find a better job.
Second, the activity arrangement:
1. Object: College students of Southwest University for Nationalities.
2. Activity time: 20xx year165438+1October19-65438+February 20th.
3. Award setting:
(1) Southwest University for Nationalities Campus Competition * * * Design:
First prize (1): 3000 yuan+school certificate.
Second prize (1): 1000 yuan+school certificate.
Third Prize (2): 500 yuan+School Certificate.
Award rules:
The evaluation of the first, second and third prizes will be ranked according to the total scores of the contestants.
Total score composition: plan score (full score 100)+ card number (5 is the basic requirement for individual participation, 20 is the basic requirement for team participation, and the excess is 1). When the total scores of the contestants are the same, compare the scores of the plan book module.
(2) National Finals:
First prize (1): 1 10,000 yuan scholarship fund.
Second prize (3): 50,000 yuan scholarship fund.
Third prize (6): 1 10,000 yuan scholarship fund.
Outstanding winners in school competitions and national finals will give priority to providing internships, apprenticeships and job opportunities for Minsheng Bank.
4. Registration process and timetable:
Player registration (20xx165438+1October19-165438+1October 30th)
↓
Submit innovative scheme (165438+1October 30th-65438+February 5th)
↓
Total number of cards submitted (65438+February 5)
↓
Primary election (65438+February 7)
↓
Finalists submit the final plan and defense.
Select the school's award-winning scheme and award the prize on the spot (65438+February 65438+March).
↓
The winning scheme will participate in the national finals (20xx February1-March 3 1).
↓
Finally, the national award-winning scheme was selected for on-site award presentation (20xx March 3 1).
(1) Registration method:
Offline: Students can register in the publicity center of Minsheng Bank, fill in the registration information and receive the entry flow sheet.
Online: You can also send the registration information to the staff.
After registration, go through the account opening procedures (open mobile banking for students).
(2) Submit the entry plan:
Contestants are required to submit innovative proposals (one electronic document and one paper document) through 10/65438+from October 30th to February 5th.
5. Content requirements of the entry scheme:
(1) The content of the entry scheme must focus on four themes: mobile banking function, mobile banking interface design, mobile banking marketing promotion and mobile Internet application technology.
(2) The schemes submitted by the contestants during the primary election include:
Cover (including the name of the scheme and the information of the contestants: name, mobile phone number and email address);
Brief introduction of the scheme (100-300 words);
Program content (1000-3000 words);
Note: The judges will make a preliminary evaluation according to the scheme introduction, theme, content, innovation and feasibility of the entries, and select six short-listed innovative schemes to participate in the award-winning defense.
6. Matters needing attention in the competition:
1, the content of the work must meet the requirements of relevant laws and regulations, be healthy, positive and innovative, and must not contain pornographic, violent, superstitious, illegal, illegal or immoral content.
2. Participants shall not transfer or authorize the entries to any third party during the competition, and shall not use the entries to participate in other activities that are the same as or similar to this competition.
3. Before submitting the entries, the contestants should ensure that they have read and are willing to abide by the relevant competition rules, and have known the details of the commitment letter and fully recognized it. China Minsheng Bank, the organizer, has the right to cancel any entries that violate the competition rules.
4. Once the work is submitted, it is deemed that the participating authors agree and abide by the relevant regulations of the contest. The organizer does not bear the legal responsibility arising from the infringement of the rights of others (or units), and the legal responsibility is borne by the contestants themselves.
Three. Implementation of activities:
1, pre-publicity:
20xx165438+1October 19 -27, and launch the publicity warm-up activities in an all-round way. The concrete implementation is as follows:
Publicity requirements:
A) Publicity should be targeted and effective. (mainly for accounting, accounting, telecommunications,
Finance major)
B) According to students' hobbies, design innovative publicity methods and pay attention to online publicity.
Publicity method:
Online promotion:
Wechat, Weibo, Renren, QQ Space and QQ Group publish information;
Offline publicity:
A) On the occasion of the celebration of the School of Management of Southwest University for Nationalities 10, publicize and create momentum, pull banners at the event site (emerging theater), distribute leaflets, and set up an advisory point for the campus competition of Minsheng Bank at the gate; (20xx 165438+ 10/9)
B) Visit student dormitories, distribute leaflets and cast nets; (duration 1 week)
C) Make use of the personal network of the members of the Association for effective publicity; (Continue until the end of registration)
Fourth, the launching ceremony:
Time:120xx 165438+7: 00-9: 00 on the evening of October 22nd.
Venue: Bowen 109, North Campus of Southwest University for Nationalities.
Invited guests:
On-site process of launching ceremony:
1, site layout:
Post posters, place Yi Labao and pull banners at the entrance of the venue;
The PPT screen inside the venue plays the promotional video of Minsheng Bank Mobile Banking Innovation Competition circularly, and a leaflet is placed in front of each seat.
2. Contents of the launching ceremony:
(1) The host introduces the activity arrangement; (5 minutes)
(2) Speech by special guests and leaders of Minsheng Bank; (15 minutes)
(3) The lecture officially begins, and the speaker begins to speak. (one hour)
(4) At the end of the lecture, the host introduces the activities, participation methods,
Award setting, etc. ; (20 minutes)
(5) Answering questions and on-site registration. (20 minutes)
Verb (short for verb) Budget:
Inkjet production: 350 yuan
Printing leaflets and registration forms: 200 yuan.
Poster production: 75 yuan
* * * meter: 625 yuan
Bank activity planning scheme (practical 5 articles) (article 3) In order to let your children have a happy Children's Day, our bank specially launched the "Happy Growth" points exchange activity.
I. Redemption qualification
Based on the data of xx card points account when you apply for points redemption, you can participate in the redemption when the accumulated points reach xx points or above.
Second, the appointment time
20xx year x month x day.
Third, the appointment method
You can call our customer service hotline xx or xx to make an appointment to exchange gifts. After the reservation is successful, we will deduct the corresponding points from your xx card.
Fourth, the integral query
In order to make it convenient for you to choose to redeem gifts, please check the points of xx card through our multimedia inquiry machine, online banking and xx or xx customer service hotline (voice system) before making an appointment to redeem points.
Verb (abbreviation for verb) mode of delivery
Our bank will send the gift you choose to the designated address provided when you make an appointment by phone within x working days from the day after receiving your call for redemption of points.
The intransitive verb points gifts and redemption points "Happy Growth" June 1 Day Children's Day points redemption activities.
Adult ticket for xx Science and Technology Museum 1, xx points.
Store xx has xx yuan 1 voucher and xx points.
Xx yuan, 1 book, xx points.
Xx sea world tickets 1, xx points.
Seven, warm tips
1. When you receive the redemption gift, please sign the receipt issued by the courier company for confirmation, so that we can confirm whether you have received the redemption gift.
2. KFC vouchers are divided into two categories, one is limited to xx province and the other is limited to xx region. The customer must explain to the xx agent the use area of the reserved exchange certificate.
3. The library card can only be used for electronic payment. The consumption content includes books, audio and video, department stores, e-books and other commodities. The payment method is "gift card payment".
4.xx Bank reserves the right of final interpretation of activities.
Bank activity planning scheme (5 practical articles) (4) First, background analysis
As a traditional western festival, Christmas is now accepted by more and more people in China, especially young people. Meanwhile, Christmas in China is becoming more and more commercialized. Now, in China, half a month or even a month before Christmas, all kinds of businesses have played Christmas cards to decorate their stores with the Christmas atmosphere, so as to attract consumers and launch various Christmas promotions. The increase of various Christmas celebrations and commemorative activities organized by merchants and all walks of life has also created favorable opportunities for postal services to carry out marketing activities, business promotion, expand social influence and increase income.
Second, the development process
1, information acquisition At an executive meeting of Xuanwu Sub-branch, Chen, director of the marketing department, gave a brief training to the heads of various outlets on the development of greeting card projects. When Director Chen interpreted the Christmas marketing case of foreign postal service in Market Vision, the president of beijing east road College thought of the Christmas promotion brochure received from X Bank yesterday. Liu Fei is a credit card user of X Bank. Among the bills received from X Bank that month, there was a brochure that specifically introduced the credit card discount activities during Christmas. One page says that X Bank will hold a Christmas Eve celebration in X Bank Fashion Plaza in 19 12 block. Liu Fei suggested at the meeting whether we could expand some business from this activity.
Director Chen then searched online for details of the event: the Christmas celebration in xx Square has been held for four years in a row. Usually, in addition to Christmas ornaments such as giant Christmas trees, wish cards will be distributed to the public on Christmas Eve, and the "Santa Claus" will fill in the New Year wishes and wishes and deliver them to the mailbox.
After reading the introduction, Director Chen immediately thought, why not recommend our postcards to them? Since it's a New Year call, it's meaningless if it can't be passed on to each other. If we can replace the wish card with our postcard and distribute it on the spot, the impact will be very different. The front of the postcard can be printed with the advertisement picture of X Bank, so that the postcard can be used by citizens to convey their feelings, and the postcard advertisement can form a second communication between the sender and the recipient, which shows that X Bank can give back to the society and promote the enterprise at the same time. Moreover, postcards are low in cost, low in price and easy for organizers to accept.
After a strange visit to director Chen, he immediately began to look for the organizer. At that time, I knew that this activity was organized by X Bank, but I didn't know which department was in charge, where the office was and who was in charge. To this end, Director Chen visited the nearest branch of X Bank City to xx Square, and only after communicating with a person in charge of the bank did he know that this activity was actually jointly organized by Nanjing Branch of X Bank and Nanjing 19 12 Cultural Communication Co., Ltd., and the specific operations were undertaken by 19 12 Cultural Communication Co., Ltd., after the person in charge saw our plan, So he took the initiative to help us contact the relevant staff of 19 12 Cultural Communication Co., Ltd. After the appointment, Director Chen came to 19 12 Cultural Communication Co., Ltd. on Zhujiang Road the next day. After contacting the person in charge of the activity, the other party said that the idea was good, but doing so would lead to an increase in the cost of the activity, so it was necessary to consult the superior leader and negotiate with Bank X, and the other party agreed to do it. Director Chen thinks that Christmas is only half a month away. If we wait for their internal communication and waste a few days, we can't guarantee that postcards can be printed before Christmas, and the plan will be ruined. Therefore, Director Chen offered to let us communicate with X Bank, and he readily agreed in 19 12.
On the same day, Director Chen came to Nanjing Branch of X Bank to discuss with the head of the marketing department. After reading the plan, the other party immediately became interested. Considering the tight time, the person in charge immediately arranged the advertising department to start planning the positive advertising design of postcards.
4. Since the implementation of the project, the three parties have made many contacts, and the project is progressing very smoothly. During the period, xx asked whether the post office could send and receive postcards on the spot, so that citizens could fill in and send them on the spot, which would not only attract citizens to stop at the square, but also make them feel that the blessings were sent on the spot on Christmas Eve, and their mood would be better. Director Chen agreed and promised to send staff to give full support. Third, the implementation effect Finally, we reached a final cooperation agreement with 19 12: 3,000 postcards were produced and distributed to the public free of charge at X Bank on Christmas Eve. The citizens fill in the New Year greetings on the spot, send them to relatives and friends, and the post office receives them on the spot.
On Christmas Eve, the live event was very successful: under the Christmas tree decorated with 20-meter-high colored lights in the center of X Bank Fashion Plaza, the beautiful "Snow White" was responsible for distributing "Christmas postcards" to the public free of charge, and the postal staff dressed in Christmas costumes carefully examined the recipient's address, stamped it with a date stamp and put it into the mailbox for delivery. The atmosphere at the scene was very warm.
Fourth, marketing enlightenment.
1, keen market insight Although Christmas is a "foreign festival", it has now been accepted by Chinese people. At the same time, postal workers should keep pace with the times, be good at exploring business opportunities from such social hotspots and actively explore the market.
2. Help customers win in this activity. Although the cost of the organizer has increased, postcards are also a high-quality advertising carrier for X Bank, which enhances the corporate image. More importantly, this activity has given X Bank and 19 12 block a very good social influence. This project is progressing so smoothly, precisely because when planning the scheme, it has always been considered from the customer's point of view, catering to the customer's psychological expectations and helping customers maximize the effect.
Bank activity planning scheme (practical 5) (5) Time:
Theme: Mid-Autumn Festival Promotion
Activity content:
First, the moon cake world
There are nearly 300 kinds of moon cakes from manufacturers and brands inside and outside the province, which are of high quality and low price, making them an ideal place to buy moon cakes.
Second, shopping lottery to send moon cakes
1. Anyone who has shopped in 50 yuan before August 30th to September 30th, 2000 17 can participate in the lucky draw.
2. With a valid shopping voucher, the lottery will be held once every time 50 yuan is full, and the part exceeding 50 yuan will be counted as the multiple of 50 yuan (the part with insufficient multiple will not be counted), with a maximum of 10.
3. Lottery method: 60 ping-pong balls are put in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. Draw one ball at a time, and winning or not depends on the ball drawn (only one ball can be drawn at a time, and the extra ball is invalid, which is counted as the number of times to draw).
If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:
First prize: a mooncake voucher worth 50 yuan.
Second prize: a mooncake voucher worth 30 yuan.
Third prize: a mooncake coupon worth 15 yuan.
Shopping vouchers can only be used to buy moon cakes in our building within the specified time. If you don't think it's an automatic waiver, you won't cash it.
Third, the final of the mooncake eating contest.
Final: September 265438 at 2: 00 pm+0.
Venue: atrium on the first floor of Building C__
The preliminary competition will be grouped according to the order of registration, and the competition will be eliminated in groups. Each group takes 1 winner and enters the semi-finals.
The rematch will be divided into groups by lottery among the winners decided in the preliminary round, with 3-5 people in each group. The competition will be eliminated in groups, and each group will select 1 winner to enter the final.
The finals were held separately, and the winners of the first, second and third prizes were finally decided.
Rules of the game: Three moon cakes with the same size and stuffing will be provided in the building to see who can eat them all in the shortest time (subject to swallowing them and no obvious residue in their mouths after opening their mouths). Whoever wins will be disqualified. There is no limit to how to eat.
There are referees and referees in the competition, and the result of the competition is judged by the referee on the spot. In case of dispute, the presiding judge shall make the final decision (all participants who voluntarily sign up shall unconditionally obey the provisions of this article).
Awards and prize settings:
First prize:1:One iPhone 6s.
Second prize: ipadair2, part 1.
Third prize: 1000 yuan.
Mid-Autumn Festival Bank Marketing Activities Planning Scheme
I. Brief introduction of the cooperative unit
not have
Second, the purpose of the activity
For the purpose of attracting customers, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community bank, attract the attention of customer groups, and expand the influence and popularity of community banks.
Three. Main points of activities
1. Activity content
1) somatosensory games attract attention.
In order to attract new and old customers to understand our community bank and enter our community bank, this competition was specially held and achieved remarkable results. Arrange a fixed period of time every week to have an interactive project of somatosensory games in front of our community bank (or within our ability). The content of this game is novel and exquisite, and it also has the effect of national fitness, which will definitely attract customers passing by, and these customers who stop must have the customer groups that our bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign their names in the activity participation details register and leave their phone numbers as the source of customer information of our bank.
2) When customers attract people to a certain scale, you can continue to answer questions with prizes.
Visiting customers can not only experience the fun of somatosensory games, but also participate in the award-winning feedback of answering questions, and the publicity will certainly achieve the expected results.
Exchange topic suggestions
Suggestions for answering questions are as follows:
1. When was the bank established?
2. What is the bank's business philosophy?
3. What are the product specifications of the bank's wealth management products? Questions can be selected according to customer needs.
3. The publicity method (1) puts the activity advertisement in the newspaper box near the community bank;
(2) Posting advertisements for marketing activities on elevators and bulletin boards in communities around community banks;
4. Activity feedback and tracking sales action plan
According to the activities, the on-site personnel summarize and analyze the answers of customers' questions, and serve customers in a targeted manner. For customers who participate in the game interaction, after the game is over, they will conduct targeted in-depth excavation.
Fourth, the target customer organization.
1. Target customers
Target customers include: visiting customers in the communities around the community bank who came here through publicity, and new customers brought in that day;
2. Customer organization
The new and old customers who came to visit our bank that day were guided by the receptionist after a brief understanding, and the consulting customers were taken to the consulting area, and the customers who participated in the game were taken to the game area for registration. After the game starts, the fixed staff will inform the game mode and precautions, and then start interactive games and quick answer games. Customers who correctly answer our questions will be given exclusive souvenirs from Bohai Bank.
Verb (abbreviation for verb) arrangement of time and place
1. time
You can use the holidays or statutory rest days after the opening of community banks.
Step 2: Location
In front of our community bank (or within our ability)
Budget of intransitive verbs (please list name, unit price, quantity, total price, etc. Details of each expense)
_bo_360 somatosensory game 1 3000 yuan.
Souvenir 100 0-500 yuan (you can use our existing cups or something else).
1 flat screen TV 3000 yuan (community banks should have this equipment)
Seven, the expected effect analysis
1. The expected business volume brought by this activity cannot be guaranteed, and the popularity will definitely increase sharply.
2. The expected impact of this activity.
The expected impact left a deep impression on customers. At the same time, with the sales of wealth management and savings products, the deposits and business volume of outlets increased greatly.
Eight. Personnel arrangement and responsibilities
1. event planning: 2 people.
Responsibilities: Arrange on-site partition to receive customers and equipment debugging and other process distribution.
2. Activity coordinator: 3 people
Responsibilities: receive visiting customers and do a good job in publicity and explanation.
3. Person in charge of the event site: 1.
Responsibilities: Responsible for all the details of the day's activities.