Send blessings to welcome the new year.
Welcome the Spring Festival and send blessings. Program 1 1. Theme of the event:
Book Spring Festival couplets and send blessings.
Activity background:
Send Spring Festival couplets to returning migrant workers and community residents.
Activity time:
20xx65438+1October 15 pm and 20xx65438+1October 2 1 afternoon.
Location:
Xx bus station, xx community
Active object:
Member of the school calligraphy club, member of the school green volunteer.
Purpose and significance of the activity:
The purpose of this paper is to pay New Year greetings to returning migrant workers and xx community residents with Spring Festival couplets and calligraphy, and look forward to the future. At the same time, take this opportunity to let more people know the essence of couplets and calligraphy, carry forward couplets and calligraphy culture, and expand the influence of bamboo shoot calligraphy society and green volunteers;
Second, the activity process
The activity of "Sending Spring Festival couplets to returning migrant workers" was held in the afternoon of June 65438+1October 65438+May at xx Bus Station, and was jointly held with xx Street Office. Number of participants is about 10.
"Join the community to send Spring Festival couplets" activity 20x65438+1October 2 1 2: 00-4: 00 pm, xx community activity center. Co-organized with xx Community Volunteer Service Team. The number of students participating is 30.
The main activity flow includes:
1, xx middle school and calligraphy club picture introduction and display
2.xx middle school calligraphy club members write Spring Festival couplets on the spot.
3. Show Spring Festival couplets.
4. Say goodbye to Spring Festival couplets
The activity site is divided into five parts.
(1) The person in charge of the calligraphy club wrote Spring Festival couplets for the students on the spot.
(2) The students of green volunteers are responsible for displaying and hanging the written Spring Festival couplets.
(3) Greening volunteers are responsible for distributing Spring Festival couplets to returning migrant workers and community residents and making registration.
(4) Green volunteers are responsible for taking photos during the activity and taking photos of community members after the activity.
(5) Hanging and displaying pictures introduced by xx Middle School and Calligraphy Society.
Third, the preparatory work
Preparation time: 20xx 65438+ 10/June 65438+ 10/5.
(1) Planning, submission, demonstration, improvement and approval of the activity planning scheme. The Ministry of Moral Education regards the study and implementation of planning cases as the standard for the specific preparation, organization and coordination of activities.
(2) Publicity time: 20xx year 65438+1October1October 65438+ 15.
Banner publicity: Prepare 4 banners, which will be written by xx Middle School Calligraphy Society as "Send Spring Festival couplets to welcome the new year". Hanging place: xx bus station, xx community.
1, use the publicity column of the school, xx bus station and xx community to promote activities;
2, in the school online news, publicity.
3. Use the school radio station to publicize this time.
Four. Personnel responsibility arrangement
Activity organization: Moral Education Office
Student management of calligraphy club: Zhu
Green Volunteers: School Social Workers
Poster banner: xx bus station staff and xx community service staff are responsible for it.
Photography: Li Wenjun
On-site management of activities: community workers
Verb (abbreviation of verb) Material preparation:
1 camera, 1 set of audio equipment, 20 tables, 30 stools, 20 brushes, 8 bottles of ink, 6 200 pairs of Spring Festival couplets and exhibition boards, 1 banner and 2 hand-painted posters.
Precautions for activities
1. Because the activity is scheduled for winter vacation and students have a holiday, there may be other arrangements and the time may conflict, so strict, extensive and effective publicity should be carried out in advance.
2, reasonable arrangement of work place and distance, so as not to cause the scene crowded.
Feedback and outlook
1. After the activity, organize the related text and video materials and make records, and organize the works and make records.
2. Summary report: After the activity, the Moral Education Office is responsible for summarizing the report and publishing the news of the activity on the Internet.
3. After summing up the experience and lessons of this activity, actively improve and innovate. Strengthen the friendship and cooperation between associations, and strive to perform better in future activities.
The Spring Festival is a traditional festival for the Chinese nation to pray for blessings and welcome auspicious events. Writing blessings and posting Spring Festival couplets are the cultural traditions of Chinese people to create a festive atmosphere and carry forward Chinese excellent traditional culture. A good form, whether now or in the past, has pinned people's longing for a happy life and wishes for a better future.
On February 2nd (24th of the twelfth lunar month), Longqiao Sub-district Office invited famous calligraphers from Yanzhou Painting and Calligraphy Institute to join hands with Jining Growth Bay to hold a "blessing" activity in the Spring Festival. This activity is an effective way to create positive community culture and corporate culture, and it can also enhance the understanding of China traditional culture among community residents and adult children.
One: Organizer:
Yanzhou district longqiao sub-district office
Yanzhou qu painting and calligraphy institute
Organizer:
Yonghuaxin Bai Hui
Jining chengzhangwan
Two. Activity time:
20xx February 2 (the 24th of the twelfth lunar month) at two o'clock in the afternoon.
Three. Location:
Yonghuaxin Bai Hui reception center
Four. Activities:
1, 10 calligraphers wrote the word "fu" on the spot and presented it to the guests.
2. Experience the contents of the Growth Bay venue in advance, and choose two venues to provide free experience for children who come to participate in the activities. (Confucius Institute, police station) Children in Confucius Institute wear Hanfu, teach children traditional manners and pay New Year greetings to their parents.
3. Residents experience the contents of the venue in advance.
4. Performance of the Growth Bay Plan.
5, set up a prize area, Meng Baoxiu has a prize, and I am Xiaoxing's daily selection and on-site award.
Verb (abbreviation of verb) activity flow:
At the beginning of the activity, the host of Growth Bay will start with a dance performance and a children's recitation performance. Calligraphers are invited to write and send blessings to the residents and children of Growth Bay on the spot, and all participating residents can receive them free of charge. At the same time, there are two experience venues in Growth Bay for guests to experience for free. The children on the scene wear Hanfu and pay New Year greetings to their parents with ancient gifts.
Welcome to the Spring Festival greeting program 3 I. Activity time:
20xx 65438+ 10 to February
Second, the theme of the event
Gold Longyou Store in Suichang Gold Mine-Gold Mine "blessed" gold with light ceremony and heavy friendship.
Third, the event background:
The booming Spring Festival is coming. Besides posting Spring Festival couplets and stick grilles, people also like to post the word "Fu" on doors, walls and lintels. The word "fu" is now interpreted as "happiness", "good luck" and "luck". The word "Fu" posted on the Spring Festival places people's longing for a happy life and wishes for a bright future. In order to express this yearning and wish, the people also put the word "Fu" upside down, meaning "Fu is here".
According to legend, the folk custom of posting "blessings" began when Jiang Taigong became a god. The fairies of all walks of life were properly distributed, and Jiang Taigong's ugly and vulgar wife also reached out for the throne. Helpless, she was given the name of "poor god", stipulating that anyone who posted the word "fu" could not go. As a result, ordinary people put up a "blessing" and set off firecrackers to drive away this unpopular "poor god".
Nowadays, large and small "blessings" are carefully carved into various exquisite patterns and beautiful moral patterns. While expressing their best wishes, they make the Lunar New Year more colorful!
IV. Target customers:
Customers coming and going in and out of shopping malls and surrounding areas and cities.
An analysis of verb (verb's abbreviation) activity;
Spring Festival is an ancient festival in China, and it is also the most important festival in a year. How to celebrate this festival has formed many customs and habits to celebrate the Spring Festival in the course of thousands of years of historical development. In addition to posting Spring Festival couplets and New Year pictures, the word "Fu" has become a necessity for ordinary people in the Spring Festival today. Every household should buy some home stickers more or less, and add "happiness", "wealth" and "auspiciousness" inside and outside the door.
Now, the activity of gold mines sending gold to "Fu" is in line with the period when ordinary people hold new year's goods in the early Spring Festival. Every household is affixed with the word "Fu" presented by the Gold Longyou Store in Suichang Gold Mine, which is bound to enhance the popularity and reputation of the gold store in the local and surrounding cities. Following the will of the people, winning the hearts of the people, spreading the word, can not only increase the popularity of stores, but also improve the competitiveness of similar gold markets, and bring rich turnover in the peak period of gold sales in the Spring Festival.
In our traditional custom, the word "Fu" is one year, and the word "Fu" in the word "Longyou Gold Shop" in Suichang Gold Mine has become an advertisement with a validity period of one year. Whether you go home from work or visit relatives and friends, the advertising effect is invisibly transmitted to the memory of ordinary people. As a distributor, why is there no such long-term cheap "advertisement"?
The purpose of intransitive verb activity:
1. Increase the visibility of the store during the activity through this activity;
2. Improve the popularity of Gold Longyou Store in Suichang Gold Mine in local and surrounding cities;
3. Further improving the reputation of the gold shop in Suichang Gold Mine is conducive to long-term promotion.
Seven. Activity budget:
Printing cost of "gold' blessing' ceremony is lighter than friendship";
Eight. abstract
Planning is over. In fact, marketing is an activity that has neither a beginning nor an end. It requires you to constantly make judgments and adjustments according to market conditions. Due to the lack of investigation and understanding of the specific shopping mall counters and market environment, there are inevitably omissions and deficiencies in this plan. I hope you can forgive me. If you are satisfied, please introduce more customers to us. If you have any better suggestions or further comments, please contact us. Thank you.
Finally, I wish the gold shop in Suichang Gold Mine a prosperous business and a high sesame blossom.