Revlon officially filed for bankruptcy! Why can't the emotional consumption of China customers be saved successfully?

Revlon officially filed for bankruptcy! What is shocking is that the emotional consumption of China customers has not been successfully saved. In fact, this is mainly because it is difficult to get it back. Revlon owes too much and its performance is really poor.

In the impression of many people, many old shops in Europe and America can actually achieve 100 years, which also benefits from the inheritance and protection of European and American business culture, but this so-called inheritance and protection cannot be an excuse for their backwardness. Revlon, a century-old store, formally filed for bankruptcy protection with the court, which means that the store has entered a closed state. If you don't enter the reorganization process, Revlon's brand will disappear completely.

1. Revlon formally filed for bankruptcy: the old store was under economic pressure.

It is natural for this enterprise to officially declare bankruptcy. After all, the current business situation is not very optimistic, and the best performance is only $478 million in merchandise sales. According to the scale of the company and the signboard of the century-old brand, this sales volume is not even as good as110 that Chanel didn't specialize in lipstick in recent years. This also shows that under the background of the huge downward pressure on the American economy, the old stores can't bear the economic pressure, and naturally they can only close down. If there is no American self-release, it is estimated that the store will be able to carry it for another few years.

Second, the reason why the emotional consumption of customers in China has not been successfully saved: the survival of enterprises is not a one-off event.

In the eyes of many people, since China consumers like the brand Revlon so much, China consumers should be able to avoid bankruptcy through their own purchases, but their thinking is too simple. It is not so easy for established enterprises to file for bankruptcy, which proves that enterprises have long been hard to return. If Lu hadn't owed billions of debts, and these debts were bad debts, Revlon wouldn't have applied to the court for bankruptcy protection. Even if China consumers can spend it in a short time, it will not reverse the reality of their losses, and Revlon will eventually go bankrupt.