Behind the "cabbage" house in Hegang, entrepreneurs from the media gathered in the town for development.
Will it really live if you buy it Because Hegang is a prefecture-level city in Heilongjiang Province, many people have questions, considering the increasing pursuit of quality of life by the public. The answer is yes. Not only people live here, but also people use short videos to record the real life here, attracting more people to settle in Hegang.
The recorder's name is Zheng Qian (Aauto fast-moving ID:zhengqian09 16). Last year, he 1 1 came to Hegang at the end of last year, and the next day he spent 40,000 yuan to buy a house of 6 1 square meter. In his words, people who have never been here find life in a small city inconvenient, but I found Hegang really livable after my personal experience.
Supermarkets, barbecue shops, vegetable markets ... There are all kinds of daily living facilities near the community. In winter, the open-air vegetable market in the northeast is still full of fireworks. Dry goods on the ground, live fish and seafood in the heat preservation shed can be seen everywhere, and frozen seafood can be sold directly outdoors.
However, the value of records goes far beyond this. Hegang, a small town, is being embraced by more and more people through the car snapshots of Zheng Qian and even more people.
A Cantonese, why come to Hegang?
Zheng Qian, male, 1993, born in Zhanjiang, Guangdong. Many people paid attention to him out of curiosity earlier. "A handsome guy from Guangdong, why come to Hegang thousands of miles away?" Zheng Qian's good friend opposed him for the following reasons: "Aren't you afraid of freezing to death?"
But before seeing the snow for the first time, don't mention how happy you are. 2019165438+1At the end of October, Zheng Qian came to Hegang from Guangzhou alone. "I just got off the bus and it's still snowing outside. I feel I'm right."
"In the center of hegang, there are no tall buildings, no traffic, and no sense of urgency in big cities." This is Zheng Qian's first impression when he first came here. The reason why he decided to come to Hegang is simple, in order to reduce the cost of living.
Zheng Qian majored in sales in university, and also engaged in various sales-related jobs after graduation. At the end of 20 17, Zheng Qian and two college students opened a Taobao shop, selling the same clothes for men and women. "It is basically no problem to meet the daily expenses. You can earn more 1000 yuan a month. "
For professional reasons, Zheng Qian lived in several cities during this period. "Zhanjiang, Guangzhou and Xiamen have all been there, but apart from my hometown, other places are renting houses, and every month is a big expense." In 20 19, Taobao stores in Zheng Qian gradually matured. He wanted to change to another city and happened to see the news of "low housing prices in Hegang". "I didn't think much, just came. Anyway, it is the same where I do the Internet. "
On the second day of coming to Hegang, Zheng Qian went to buy a house. 6 1 square meter, two rooms and one living room, complete procedures, a price of 40,000. "My first suite is too easy to get." Not counting the cost of furniture and household appliances, the handling fee of more than 6,000 yuan plus the hard outfit of 30,000 yuan can get a suite for less than 80,000 yuan. "This price can buy up to 2 square meters in Guangzhou."
After he settled in Hegang, Zheng Qian started his short video operation. "I have done operational work before, which is quite understandable. I think the sweetness of traffic is still great. " In the Spring Festival of 2020, Zheng Qian officially became Aauto Quicker.
All corners of the country, gathered in Hegang
At the beginning, his purpose was clear, that is, sucking powder to drain the clothes he sold. Popular jokes such as "The Difference between North and South" and "Splashing Water into Ice" were all shot by Zheng Qian. "But it has never been popular."
Occasionally, a video about Hegang housing prices has gained a lot of play. After noticing the fans' preferences, the keen Zheng Qian adjusted the theme of her work: to show everyone the houses and house prices in Hegang.
Obviously, affected by the news, everyone is most concerned about the housing prices in Hegang. Zheng Qian restored the truth in a video. "Room 602, Building 6 14, Jingtai, 56 flat, 29,000 yuan, regardless of the price", the streets and alleys of Hegang are covered with advertisements for selling houses.
According to Zheng Qian, at the end of last year, due to Hegang's concern, house prices rose slightly. Zheng Qian also made an appointment with an aunt who sold a house to find out the situation. Standard two rooms and one living room, 62 square meters, 3 kilometers away from the city center, asking price is 85 thousand. "Compared with previous advertisements, it has indeed increased a little," commented netizens who often pay attention to changes in house prices.
With the increase of Zheng Qian's works and his previous experience in buying a house, more and more people want to buy a house in Hegang and consult him privately. "I think the whole one-bedroom apartment" and "I didn't have a kitchen before, can you help me find it again" ... Zheng Qian has also acquired a new identity: real estate agent, who is responsible for online house viewing or house viewing.
Looking around, Zheng Qian's housing information is getting richer and richer. There are school districts for kindergartens and middle schools, one suite 1.2 million, and a suite of hundreds of thousands of high-end villas near home ... The ideal room type can basically be found in his Aauto Quicker video.
On April 20th this year, a Zhejiang fan from Zheng Qian came to Hegang to buy a house and asked him to help transfer the ownership. On June 10, another fan won 30,000 apartments in Hegang, and Zheng Qian accompanied him to get the real estate license.
Zheng Qian said: "Less than a year after shooting the short video, more than a dozen fans have decided to come to Hegang to buy a house and settle down because of watching my short video. Most of them are freelancers and come from all over the country. Everyone often eats together. "
From the beginning of selling houses in March and April this year to now, Zheng Qian can basically sell 20 or 30 sets a month, and most of them are Aauto fans from all over the country. "Everyone has different needs for buying a house, but most people still use it to live. Some people don't necessarily settle down now, want to stay on vacation or support the elderly, and some people want to solve the pressure of the wedding room. "
Short video restarts the door of "empty city"
What does it mean for more and more people to come to Hegang? Obviously, house prices are rising and the permanent population is increasing.
According to the sixth national census in 20 10, the permanent population of Hegang was10.58 million, but by 20 17, the city's statistical bulletin showed that the total population at the end of the year was10.09 million. Excluding the number of people going home to visit relatives at the end of the year, perhaps the permanent population of Hegang has fallen below the 654.38+0 million mark.
The outflow of young people has been plaguing Hegang in recent years. The loss of a large number of young laborers also means that urban development is blocked. Once the development of the city lags behind, people inside want to run more, and people outside don't want to come back, forming a vicious circle.
And those who are still in Hegang, some have already started to act. Smiling Life 2033》(a auto Faster ID:hg 15545809 168) works as a real estate agent in Hegang. He wrote on Aauto Quicker's homepage: Pay attention to the beautiful Hegang, welcome the old iron workers to visit the beautiful Hegang, understand the real house price in Hegang, and * * * do their part for the beautiful Hegang.
Looking carefully at his Aauto Quicker, more than 70 videos are basically housing videos of various communities in Hegang, and the corresponding copywriting will be accompanied by house prices. Pay attention to his 1.4 million fans and ask a lot. "Where is the specific location?" "Can it be cheaper?" "I want to buy it, how can I contact you" ... The short video is opening a road to Hegang.
Or become a "new gathering place" for media entrepreneurs.
Hegang was built and prospered by coal, and coal development has a history of one hundred years. Before the transformation of Hegang, most of the city's GDP was developed by the coal industry.
Although the current economic development speed of Hegang has declined, thanks to the economic foundation of previous years, the urban infrastructure is relatively perfect. Zheng Qian said: "After living in Hegang for half a year, the basic daily needs can be fully met. Key schools, hospitals, shopping malls and surrounding scenic spots are all available. "
You can also see from Zheng Qian's Aauto Quicker video that Hegang's convenient urban transportation, buses shuttling to and from all corners of the city, taxis parked at will, the high-speed rail to be opened soon, and the proposed Hegang Baoquan Airport have continuously injected fresh blood kinetic energy into the city.
Zheng Qian also learned that the local welfare policies for talent development in Hegang are very rich, and undergraduates who stay in the local area will have the benefits of buying a house and a car. At the same time, he also found that "Hegang became an empty city" uploaded on the Internet was not so exaggerated. There are still many young people in the local area, either taking the civil service exam or starting their own businesses. "Everyone's overall living standard is very good."
Sometimes, Zheng Qian even has an illusion that local people living in small cities can live happily, without the pressure of fast-paced life from big cities, and without mortgage and car loans. More importantly, online occupations such as self-media and anchor derived from the development of the Internet also make "staying in first-tier cities" no longer a necessary option for "development".
Just like Zheng Qian's current development plan, it just stays in Hegang, focusing most of its energy on the operation of short video platforms such as Aauto Quicker, and will expand the team later. Currently, Zheng Qian has an assistant to help him. This assistant is from Sichuan and a fan before. Later, he bought a house in Hegang through Zheng Qian and stayed here.
"He is playing games for others, and his time is relatively free. He will help me when he is free. " Most people who contact Zheng Qian to buy a house are engaged in Internet-related work. It can not only reduce the cost of living, but also meet daily life. Small cities will become a gathering place for a large number of Internet entrepreneurs, which means that for small cities like Hegang, urban development will return to a positive cycle.
After coming to Hegang, Zheng Qian admitted that he had gained more than ten kilograms. He said, "this is happiness and fat, busy, but not too much pressure." Hegang trip, he also felt that "is right. With Hegang's own traffic and the bonus of Aauto Quicker's short video, he not only fired himself, but also found a clearer direction. "
In 2020, Zheng Qian also spent the Spring Festival in Hegang. "Although I have no family together, I don't feel lonely. The local laotie in Hegang was very enthusiastic and invited me to have dinner at home. The New Year in Northeast China is very lively. "
Next summer, Zheng Qian plans to take his parents to Hegang, so that they can feel the comfort of summer in Northeast China. "Not surprisingly, Hegang will be my second hometown in the future, and my life and work here will continue to be updated faster in Aauto."