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Kneel down! Methods and skills of online sales

Introduction of network marketing methods and skills

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Network promotion is the development trend. Joining Cheng Xin Tong Can can really help you find more and better customers, but to operate in many ways, online sales must also establish its own website and shop.

The following methods are collected in the forum, and I feel that this method is good and share it with all partners:

1) The color matching of the whole store is coordinated, the page content is detailed and clear, and the signboard design is beautiful and attractive. You can tell at a glance that it is a very powerful company.

2) The company's introduction is detailed and clear at a glance, with pictures of the factory building to enhance the buyer's conviction.

3) Use the theme of boutique window to promote products and highlight advantages! The rolling display of products gives buyers a stronger visual impact.

4) Company dynamics: release enterprise dynamic information and display it in the store in real time. Personalized corporate publicity window, showing corporate culture and business philosophy.

5) talent recruitment: when doing business, you can also recruit talents; At the same time, promote the strength and scale of the enterprise to buyers.

And other tools to highlight the strength of the company.

6) Online Q&A: All public questions about information will be displayed in the column of "Online Q&A" for the convenience of buyers. Buy and sell questions and answers, interact in time, and facilitate the transaction!

7) There are many products, clear pictures and complete types to meet the different needs of users.

8) The certificates are relatively complete, which is convenient for customers to better understand the company and highlight the good reputation of the company.

9) Navigation is set on the left, which is convenient for searching and browsing according to the habits of buyers and most people.

10) has a long integrity time and a high index, which is more trustworthy for buyers.

First, the shop decoration

Shop decoration is equivalent to our store decoration, which is related to the corporate brand image. A store is equivalent to a physical storefront. We should pay more attention to logo, style, window display, product introduction and company introduction. After all, it is a window to communicate with customers, which can attract visitors' attention and deepen their impression at the first time. Only by attracting people's attention can pedestrians who pass by in a hurry stop and stroll in.

Second, the window recommendation

In the window layout, 16 pieces of recommended commodity information were recommended, and more than 8 pieces of commercial information were displayed in translation. 16 business information is equivalent to giving you a 16 promotion. Be sure to make good use of this free recommended window position. When we went shopping, we saw the shop window. Every store has a window to show the best and most attractive products in its own store. The first thing buyers see is the products in the window. The title of "product window" is constantly changing with the sales strategy and current main products, and can be updated at any time to attract buyers' attention.

Third, make clever use of forums.

If you have time, you can visit forums and learn from other people's successful experiences. Whether you are good or not, you can post with them. Mainly through the forum, you can know yourself, know yourself, and make many good friends. With many friends, the road is easy. In addition, more essence stickers, especially those in related industries, may be followed by customers. Make good use of photos to sign files, which is more eye-catching and easier for others to remember you. You can write down your contact information, website and store address, post more good articles in the forum and participate in some forum exchanges. This will gradually increase your popularity and let others add your Tradelink. Naturally, many people will look at your shop. The signature file is a small mobile advertisement. Every forum post is equivalent to a company advertising leaflet. The more people see the post, the greater the chance of business transaction! And you can learn a lot of things you don't know, and there are many classic articles worth learning. On the other hand, those who don't understand can also ask for help in the forum? There are many enthusiastic friends on it who will help.

Fourth, make good use of Tradelink.

Keeping Tradelink online for a long time is the key. It's best to tie up your mobile phone, so it will still show that your mobile phone is online after logging out, and you won't miss any business opportunities. If possible, you can also let others take care of Tradelink before 12 pm. You don't know when the client is looking for you. If you don't take the initiative, wait for him. If our Tradelink activity reaches the top 3 in the industry, we can display our company name in the industry section, so that users can directly connect to our stores without spending money on advertising and get more opportunities.

Fifth, make good use of blogs.

Blog is equivalent to their own paradise, feelings, advertising place, advertising casually, pictures casually. If customers want to cooperate for a long time, they will find ways to get to know you. You can post some original articles about your own industry knowledge in your blog, so that our blog can go further and our industry can go further, and let visitors know about our industry, our company and our people!

Sixth, friendship links

Find some store links with good vision, enjoy resources, increase visits and enhance corporate visibility.

Seven, deliberately form a circle.

Community is a place rich in human resources. It is also important to interact with the host group. Business alliance, information exchange, resource sharing, multi-party cooperation.

Eight, often go to the market.

There are also unlimited business opportunities hidden in the buying market. We often go shopping and actively contact buyers. Maybe we will finalize a deal. This is also one of the tricks of our internship-pulling.

Nine, quality

Product quality is the standard of enterprise's survival and development. Many enterprises regard quality as their life, and quality is the foundation of enterprise development.

X. Brand awareness and reputation

Integrity, integrity, integrity as the premise. People stand between heaven and earth, and honesty is the foundation. People can't stand without sincerity, especially enterprises. All enterprises, big or small, should cherish their life reputation as much as their own. Only a good reputation can bring a good brand and a good enterprise. According to the current enterprise accounting system, brands and goodwill can already be recorded as intangible assets. What reason should we not cherish them?

XI。 price

There are different opinions on the price, which is very controversial. Many people think that low-price competition is an advantage, while others think that moderate prices can bring more profits and so on. We believe that: the money earned is still earned, and the price that suits you is the best, and the right is the beauty.

Twelve. service

We think this is also very important. Price is no longer the only criterion to guide buyers to clinch a deal. We also go online occasionally, but I never choose sellers with bad reviews, especially sellers with poor service evaluation. The troubles brought to us by poor service are really endless. If buyers want to buy with confidence and use with confidence, then they can become our loyal long-term customers. Be patient before selling and be careful when selling. After-sales concentration. Try to help buyers solve any problems they encounter. After successfully reaching the buyer's hands, we should keep track in time, let our service satisfy more customers, and even let customers help us promote it for free!

Thirteen. technology

At the same price, the higher the technical content, the more popular the products are. Our own products should also keep pace with the times, so we might as well make some adjustments. Add more technical content.

XIV. Use of Advertising Recommendation

Make more use of various functions of Chengxin Tong and Ali Software SME Edition. Conditional enterprises can bid more and be more successful in Ali, and recommend their own enterprises through gold advertising space. This is a very effective method. Now Ali will help us to promote the winning enterprises externally, which can be said to be a good thing for killing two birds with one stone! In addition, improving the decoration of your own store, sending information frequently every day, clearly setting the title of the information, and choosing clear pictures that can better describe the characteristics of the products are all important marketing means.

Fifteen. help

Helping others is also helping yourself! While helping others, enjoy the joy of success and sometimes promote sales!

Sixteen, adhere to

Persistence is the key, don't give up easily! Everything is difficult at the beginning, and online entrepreneurship is no exception. It takes months for the first customer to come and go. Hold on, hold on, hold on.

Other promotions:

1, search engine login

2. Register as a member of major websites.

3. Upload product pictures and release supply and demand information.

4. Post in the forum, establish an image before doing business.

5. Marketing application of blog.

6. A good domain name also has a good publicity effect.

7. Mail marketing

8. Join paid members and let the aircraft carrier create the world for you.

In contrast, we have contacts in all aspects, but we don't do well. The reason why it didn't work out is that we didn't persist! So in contrast, we need to work harder, spend more time to learn and improve, and actively use what we have learned.

1. search engine: it is a website dedicated to information retrieval and query, and it is the first place for many netizens to query online information and surf the Internet. Therefore, registering stores in search engines is the first choice to promote and publicize stores. The more search engines are registered, the more likely the store will be visited.

2. Register as a member of major websites: use free resources to release supply and demand information to major commercial platforms and portals, cast more nets and spread them widely.

3. Upload product pictures and release supply and demand information: product pictures should be clear, true and natural to attract customers' attention at the first time. We believe that the title of product information should have a more accurate positioning. The order and description of keywords are very important, especially to understand what Ali's search engine is like, what language it is programmed in, and what flaws it has. We think. In fact, Ali is a huge database, and our information is an aspect of the database and a condition in the program.

4. Post in the forum, first set up an image before doing business: one of the main purposes of many people surfing the Internet is to communicate, and want to make more friends, communicate first and master the degree. They should not be completely turned into advertisements, otherwise it will be counterproductive. Make good use of the avatar in the forum and sign it. You can design an avatar to promote your brand, and add a signature to the introduction and connection of your store. Posting requires quality first. Posting doesn't care about the number of posts and the number of places posted, but the quality of posts is particularly important. The key to posting it is to let more people see it and promote their own stores in disguise.

5. Marketing application of blogs: The marketing strength of blogs and forums should not be underestimated. You can write some knowledge and common sense of your own industry in it, so that more people who come in to browse can benefit from it. You can also use this to improve your popularity. After all, * * * won, and a win-win situation is our ultimate goal.

6. A good domain name also has a good publicity effect: because a domain name is unique, once a domain name is successfully registered, no other organization can register the same domain name. Therefore, domain name is an important network trademark of enterprises, and it plays the role of enterprise logo in network marketing. When naming domain names, we should consider the unity of domain names, enterprise names and logo. A good domain name should be concise to avoid memory difficulties caused by too long characters. In addition, the domain name should also take into account the international nature of the Internet and international users.

7. E-mail marketing: Pay attention to collecting users' e-mail addresses, and use mass-mailing tools to send the situation of the store to customers' mailboxes. Don't send it in the form of advertisements. Some mailboxes block advertisements, which makes sense. The title is attractive and simple. It is best to use HTML format for the content, and the typesetting must be clear.

8. Join paid members and let the aircraft carrier create the world for you: paid members and free members have different effects. Let's take Cheng Xin as an example! Read ICT members have many functions, and can see the contact information of buyers, while ordinary members can't see the contact information of buyers.

In short, make full use of all the resources provided by the Internet and do it wholeheartedly. I believe that paying will definitely pay off!

Characteristics of network marketing

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1. Transaction cost economy

The saving of transaction cost is reflected in both enterprises and customers. For enterprises, although enterprises need some investment to go online, compared with other sales channels, transaction costs have been greatly reduced. The reduction of transaction costs mainly includes the reduction of communication costs, promotion costs and procurement costs.

2. Interaction of transactions

The promotion on the Internet is one-to-one, rational, consumer-oriented, non-mandatory and gradual. It is a low-cost and humanized promotion, which avoids the interference of salesman's strong promotion and establishes long-term good relations with consumers through information provision and interactive conversation. Network is an active information transmission channel. Compared with the traditional sales methods of shopping malls, shopping malls can actively publish shopping mall information on the Internet, actively send out e-mail advertisements, and customers send out inquiry or purchase information at home to realize two-way interaction to complete shopping mall sales transactions. The interactivity of the network is also manifested in the promotion activities of shopping malls. Shopping malls can unilaterally spread and implement two-way interaction with customers on the internet, which will make the promotion effect more effective.

3. Breakthrough of time and space

Because the Internet has the characteristics of information exchange beyond time and space constraints, it can reach transactions without time and space constraints, and enterprises can have more time and space for marketing.

4. Particularity of the transaction

The particularity of transaction includes the particularity of transaction subject and transaction object. From the perspective of transaction subjects, with the increase of netizens and the development of e-commerce, more and more people shop online. However, the main body of online shoppers is still a customer group with the following characteristics: younger, richer and more knowledgeable people; People with obvious personality and extensive needs, people with wide knowledge, calm mind, good at rational analysis, rational choice, novelty and convenience, and people who cherish time like gold. From the characteristics of the sales target, not all goods are suitable for online sales.

1. Transaction cost economy

2. Interaction of transactions

3. Breakthrough of time and space

4. Particularity of the transaction

Network marketing steps and sales methods

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1. Ideas for making marketing plans

1, Internet marketing strategic planning: overall goal and strategic planning;

2, network marketing plan:

(1) network marketing target;

(2) The content and method of enterprise implementing network marketing;

(3) Design framework of enterprise website;

④ The implementation scheme of network marketing;

⑤. Problems that should be paid attention to in network marketing.

2. Today's online marketing tools

1, yellow pages login: add your company information to the company information base of thousands of business websites in a short time, so that your potential customers can find your company information more conveniently through the network.

2. Product promotion: Member users can quickly publish all kinds of enterprise products including product sample pictures to thousands of B2B platform product libraries to promote image products.

3. Business information release: The business information of different companies will be quickly released to thousands of B2B platforms and industry websites corresponding to industry categories to help member users realize overwhelming business opportunities publicity.

3. Network marketing strategy

The promotion strategy of new network marketing has the following ways:

1. Online discount promotion

Discount, also known as discount and preferential treatment, is the most commonly used online promotion method. At present, netizens' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, so the prices of online goods are generally lower than those when they are sold in traditional ways to attract people to buy. Because the goods sold online can't give people a comprehensive and intuitive impression, they can't try and touch, and with the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering has declined. Larger discounts can encourage consumers to try online shopping and make purchase decisions. At present, most goods sold online have different price discounts.

2. Online gift promotion

At present, there are not many applications of gift promotion on the Internet. Under normal circumstances, when new products are put on the market for trial use, products are updated, brands are competing against each other, and new markets are opened up, good promotion results can be achieved by using gift promotion. Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; According to consumers' enthusiasm for additional products, we can summarize and analyze the marketing effect and the reaction of the products themselves.

3. Online lottery promotion

Lottery promotion is one of the most widely used forms of network promotion and is a promotion method that most websites are willing to adopt. Lottery promotion means that one or several people get prizes that exceed the cost of participating in activities to promote goods or services. The online lottery mainly depends on investigation, product sales, expanding user groups, celebration and promotion of an activity. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.

4. Points promotion

The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integration activities can be easily realized through programming and database, with high reliability and relatively simple operation. Generally, the promotion of points will set up prizes with higher value, and consumers will increase points by purchasing or participating in an activity for many times, so as to get prizes. Integral promotion can increase the number of times users visit websites and participate in certain activities; Can increase the loyalty of netizens to the website; Can improve the visibility of activities, etc.

5. Search engine marketing: According to CNNIC's China Search Engine Market Survey Report in 2007, 44.7 1% netizens often use search engines (many times a day), and the users who use search engines once a day also account for 65.438+07.2%, that is, the number of users who use search engines every day is as high as 69.4%, which means that more than half of netizens have begun to rely on search engines. Mainly includes: login Baidu, Google, Yahoo, sogou, Aiwen, Zhongsou and other search engines, Sina directory, Yahoo directory, Sohu directory and other directory websites, as well as search engine optimization marketing services composed of keyword analysis, search engine ranking optimization maintenance, search result page position bidding and other marketing forms. Four. the network marketing plan

For different products and markets, it is necessary to predict the launch and effect of products in advance before conducting online marketing activities. The emergence of market research and various publicity behaviors under the network constitute the whole marketing link. The following are the two most important points of online SEO before online marketing: online marketing has been carried out, but with the rapid development of the network and the acceleration of the update frequency, the existing online marketing mechanism has been unable to meet the tastes of the public, and many aspects have been affected. Liu Yuhan said that the negative news of products directly affects the popularity of products in the market, and the promotion links in online marketing are too crowded, which leads to the products being distrusted by consumers. These implemented online marketing behaviors will be eliminated, and new schemes are needed to improve the existing schemes. This is the premise of the emergence of network marketing improvement planning.

For the improved network marketing planning, we should focus on the restrictive factors on the original basis, not only to keep up with the pace of the network market, but also to gain insight into the various methods adopted by peers in network marketing. For the problems encountered in the development of an enterprise, it must be combined with the network market, and the combination of network and market can develop and occupy a place in the network market.

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