Inspirational story of catering entrepreneurship
Inspirational story of catering entrepreneurship: Master of Economics sells stinky tofu to start a business. In the eyes of some old people, it is a shame for a master who often studies to sell stinky tofu. Is that really the case?
A few years ago, the news that Gao Feisheng was selling pork in Peking University caused an uproar in the society. The nearest one? Master stinky tofu? This shop appeared on the streets of Yantai. The owner of this shop is Wang, who is a graduate student.
It's this ugly guy who just left college less than two years ago. He started by selling stinky tofu, and now his personal worth has reached one million. With his sureness and hard work, he found a way to realize his value.
From where? Eat? Hurry up and make your career bigger.
What does Wang claim to be his greatest hobby? Eat? Whenever he goes to a city, whether he is an undergraduate or a graduate student, he is most interested in the special snacks of this city. Even in the early days of Yantai, Wang often visited the food stalls near the rental house, and a stinky tofu shop attracted him with its unique delicacy. With more and more visits, Wang gradually became interested in the stinky tofu shop.
He learned that the owner of this shop is a middle-aged man in his forties named zhangyan. Zhangyan was a college student in the 1980s. After graduation, she started her own business. Later, she went to Shaoxing, Zhejiang Province to learn the production technology of stinky tofu and returned to Yantai to open her own shop. With her unique flavor, zhangyan's business has been getting better and better in recent years.
In the process of contact, the stinky tofu shop in zhangyan inspired Wang. I have been to many cities and tasted many special foods. Stinky tofu can be seen almost everywhere and is widely loved by people. Why can't I make stinky tofu? After making up his mind, Wang decided to learn zhangyan's production technology, but at first zhangyan didn't care about the young man who had just left the university. A cold? Wang Yong was rejected several times. Wang was not discouraged, but continued to impress zhangyan with sincerity. Really, Shikai? In early winter of 2008, zhangyan decided to cooperate with Wang. In this way, Wang used his savings of 30 thousand yuan to enter? Shares? .
The first step after the two joined hands was to improve the original technology. They use pure natural and pollution-free Pure herbal fermentation? Chinese herbal health care ingredients are added to improve the flavor and quality of the product; Subsequently, they actively explored the flavor varieties of the products and broke the traditional single variety of stinky tofu.
? In addition to product quality, the most important thing for modern enterprises is management. ? Wang implements systematic management, from raw material planting to production and processing to sales, and Wang implements quantitative management; For employees and storefronts, he asked for unified training and unified image. At the end of 2008, after careful planning, Wang Yong went to the first one? Smelly and fragrant? Stinky tofu shop officially opened.
Speaking of. Smelly and fragrant? This idea, Wang has his own idea: smelly and fragrant? First, stinky tofu itself, although it smells smelly, tastes delicious; The second is to say that the master students take the civilian route. ?
With the mature operation experience of the first store, Wang's business has developed rapidly. In less than a year, there are more than 65,438+00 stores belonging to Wang He and zhangyan in Yantai City alone. With the growing popularity, people began to take the initiative to come to the door and ask to join. So far, smelly and fragrant? Based in Yantai, there are more than 200 franchise stores in China, with Jilin in the north, Hunan in the south and Xinjiang in the west.
Talking about the next step, Wang said that he would take the road of excavating local delicacies. Eating now is not only a matter of filling your stomach, but also a kind of culture. Almost every traditional food in China has a beautiful legend. I hope my industry can grow bigger and bigger, and I want to do my part to promote China's food culture. ? Wang smiled and said to him.
What does it mean to graduate with a master's degree?
Wang is 26 years old and comes from Qinghe Town, Huimin County. In 2006, after finishing his undergraduate major from the Law School of Shandong University of Technology, he was admitted to Huazhong University of Science and Technology with excellent results and continued to study for a master's degree in economic law.
In 2008, Wang Yong graduated with a master's degree in law. In the eyes of many people, since they all graduated with master's degrees, they should find decent jobs and start a new life with high salary. So is Wang. Before graduation, he had signed a contract with a real estate company in Guangzhou with a monthly salary of more than 7,000 yuan. Quasi-white collar? Family, easy and decent work.
Talking about how to embark on the road of self-employment, Wang said: In fact, it is purely accidental? .
Wang's parents are the only children. ? Although the time in Guangzhou is short, there are always seeds? A stranger in a foreign land? Feeling may be the reason why my local concept is too strong; Then my parents are old, and I am the only child in the family. I don't want to be too far away from them, otherwise I can't take care of things at home. ? After careful consideration, Wang resigned from his job in Guangzhou and returned to Shandong for re-employment.
Perhaps it was too easy to find a job at the beginning, and the process of returning to Shandong to find a job made Wang really realize what hardship is. In this regard, Wang is very open-minded: By the time I returned to Shandong to find a job, the impact of the financial crisis had begun to appear, and the recruitment scale and treatment of major enterprises had shrunk dramatically; Furthermore, my law major was a hot major when I was an undergraduate, but when I graduated, a large number of legal professionals poured into the labor market, which greatly reduced our employment competitiveness, not to mention that I studied as a graduate student for two years. In our province, law students from Shandong University and Haida University are the most sought after. As for me, there is no advantage in studying in the south. These aspects make it more difficult for me to get a job in the province. ?
The unsatisfactory employment made Wang decide to start a business ahead of schedule. In fact, I have long had the idea of starting my own business. When I was an undergraduate at Shandong University of Technology, I often participated in the entrepreneurial agency activities of college students. But according to my original idea, I want to find a job for a few years and accumulate some experience before going out, but the reality makes me decide to give it a try first. ?
There are more than 200 franchisees selling stinky tofu.
In the autumn of 2008, Wang came to Yantai with more than 20,000 yuan raised from all over the world and started his own business. However, due to his inexperience, he couldn't choose the right direction for a while, and the first few months were miserable.
In the winter of 2008, Wang met zhangyan who sells stinky tofu in Yantai. Zhang Yan graduated from finance in the 1980s at the age of 40. The young man's eyes are so familiar that it goes without saying that his motives are obvious. Wang came to the study. The more we talk, the more speculative we are, and the meaning of reunion after a long separation. They soon realized that this was no ordinary relationship. After a few nights, they not only reached an intention, but also put it into practice immediately. That's it? Smelly and fragrant? The brand was born in the stall on Yantai Street.
In the first ten days of June, 2008, 5438+065438+ 10, a new shop sprang up in a snack street in the north gate of RT Mart, Yantai, and a bad smell came to my face. Stinky tofu unified training, unified tooling, unified measurement, selling stinky tofu, but it is completely a regular army combat mode? The unexpected situation of the two partners appeared, and franchisees flocked. In more than a year, more than a dozen chain stores have been opened, with more than 200 domestic franchisees.
Wang and his partner succeeded. From the initial stage, each of them started at 30 thousand yuan. In less than two years, their pockets reached several million yuan. Wang calculated the account for the reporter. A kilo of tofu can sell for 2 yuan in the market, but 40 kilos of tofu go out of their hands and come back for more than 300 yuan.
What did you learn in college? Study? competence
Doesn't the king avoid his own? Master? Halo, when it comes to higher education, his views will inspire many college students more or less.
? Cultivating professional knowledge is only one aspect of higher education. I think university is a place to cultivate a person's comprehensive ability. In college, we should improve our moral and humanistic qualities, shape our innovative ability, and always cultivate a grateful heart and study? Study? Ability. There are many things to learn in one's life, as we often say, do you want to? Never too old to learn? I think this is the most important place that higher education has taught me. ? Wang told reporters.
Now, Wang often attends various entrepreneurship training courses. Among them, he also met many young people who have just left school and have entrepreneurial dreams, but they have no clear way to go. Seeing them in the king is like seeing yourself in those days. He gave his experience to the other side, and many people joined in? Smelly and fragrant? .
Inspirational story of catering entrepreneurship: After 80s, a small shop of three square meters sold squid to start a business. Everyone has a dream of starting a business, which has nothing to do with education and family. As long as they have a dream of starting a business, they should work hard to realize it.
? What do you think of the taste? Wang Shuai didn't talk about his skills of roasting squid like other vendors, but asked his customers' opinions with some confidence. The reason why they are not confident is that this is their first time cooking. And their original identity is written on the signboard of this small shop with an area of less than three square meters. ? This is not a gimmick, it is a fact. All three of us are graduate students. ?
Fellow countryman Xi An Xiangfeng started his own business and raised his own tuition.
Wang Shuai, a native of Suzhou, Anhui Province, was born in 1988. Last year, he was admitted to Xi University of Posts and Telecommunications as a postgraduate majoring in communication and information systems. On the Journey to the West, he met Su Xianglin, a fellow villager and classmate. Wang Cong, a high school classmate of Su Xianglin, became a graduate student majoring in mechanical electronics in Xi Jiaotong University this year.
After three fellow villagers met in Xi 'an, they began to sprout the idea of raising their own tuition fees through entrepreneurship. When Wang Shuai told his thoughts to two fellow villagers, they hit it off. It is the character of young people to keep promises. The brothers and sisters who decided to start a business learned that the shop at the gate of Xi University of Posts and Telecommunications was going to be transferred, and everyone put it down. ? We have thousands of dollars of our own, and we borrowed some money from our classmates, and invested a total of 15 thousand. ?
Wang Shuai said that after the dish was put down, he remembered a squid roaster he met in the eastern suburb of Xi during his postgraduate entrance examination. He taught himself some skills of selecting raw materials, mixing sauce and baking. So three people decided to use this nearly three square meters to open a squid grill. ? We also designed a cartoon character's LOGO and a uniform with a master hat. ? They said it should be formal, which is a little different from vendors.
Regarding their plans after graduation, all three said they would definitely choose a job that suits them. But if the squid shop runs well, maybe we will continue to do it and open the grilled squid of graduate students into a chain store. ?
Wasting educational resources or learning teamwork?
? I didn't expect customers to send Weibo after eating. There are so many people these two days. ? Yesterday, while three graduate students were busy moving squid and firing fire, many citizens waited here, and some even took out their mobile phones to take photos and sent them to Weibo.
A girl who photographed Weibo while eating affirmed Wang Shuai's skill. Graduate students grilled squid, feeling fresh and delicious. I don't think it's shameful to make money on my own. They are braver than me. They are excellent. ? And since a graduate student selling squid in Weibo,
Graduate students, squid roasting, roasting, micro-growth, pig raising, Xi University of Posts and Telecommunications, tuition, university education, educational resources, small shop.
After the release, many netizens also expressed their views online, and many people expressed their support, saying that this is a rational change in personal career choice; However, some people object that it is a waste of educational resources for graduate students to make a living by roasting squid, and some even suspect that it is a show.
The query of netizens was also seen by Zhou Haizhou, the recruitment manager of a national human resources service agency. Xu Zhihong, the former president of Peking University, just backed Lu Buxuan a few days ago, saying that Peking University graduates can be principals, scientists and even sell pork. Which school students feel inferior because they are engaged in manual labor?
Moreover, he also said that even if you choose mental work, college graduates may still face the problem of professional mismatch. In fact, when we do recruitment, professional skills are of course very important, but it is not the only consideration. Your learning ability and teamwork ability often make us value more than professional skills. ? Zhou Haizhou said that if the three graduate students' squid roasting shops can run smoothly, they will gain much more in these aspects than other students. ? If I were an interviewer, I would appreciate this life experience in their resumes. ?
Be innovative and professional.
Although Zhou Haizhou said that manual workers are not inferior, it doesn't matter if their major is wrong, but he also stressed? If a graduate student sells grilled squid exactly like an ordinary roadside stall, it is really a waste of educational resources. ? Zhou Haizhou said that in fact, university education teaches students not only the professional skills printed on diplomas, but also the innovative attitude and comprehensive ability to observe, learn, cooperate, know and change the world.
? Raising pigs and planting trees should be regarded as the most tiring and common physical labor, right? Before Xi 'an, didn't these two professions also have college students' entrepreneurial success? They certainly won't raise pigs and trees like the farmers around them, and this difference benefits from university education. ?
He also took two Peking University graduates who sold meat as examples to analyze that the owner of the optician butcher was forced to go with the flow, and he was no different from the merchants who sold meat around him. Although there is no need to feel inferior, it is not worth being proud of. Another company boldly innovated and built its own pork brand with a turnover of 200 million yuan in two years. ? This kind of professionalism deserves our study and admiration. ?
? In fact, I am not interested in the news that graduate students sell grilled squid, because there were too many similar ones before. But I am very interested in their own LOGO and costume design, because it has initially reflected the professionalism different from roadside stalls, and I hope they can apply what they have learned more widely. ? Zhou Haizhou said.
Inspirational story of catering entrepreneurship: boys in Hunan after 1980 opened rice noodle shops. Hunan people are famous for their love of rice noodles, but it is difficult to find a rice noodle shop in wanda plaza, a city near Xiangjiang River. However,? After 80? Xiao Zhidan, a young man, is determined to open a rice noodle shop with unique China characteristics and western flavor here.
Walking into Xiao Zhidan's rice noodle shop, you will think that you have walked into an avant-garde coffee shop. The cement wall looks like a bamboo, and the thin white steel wire is hung in an arc in the dining room, reminding people that traditional rice noodles must be hung in the air to dry when making.
? We specially invited Spanish designers to design and produce in Changsha, just to jump out of the vision of China rice noodles and look at this kind of food that we are used to with foreigners' eyes. ? Xiao Zhidan said.
Although the store decoration style is very modern, experienced diners find that the taste of rice noodles is still the taste in the depths of memory. The rice noodles are chewy, and the red oil soup base is full of flavor but mellow.
In fact, it is not easy to return rice noodles to tradition. Xiao Zhidan and his team made more than a dozen rice noodles with different thickness and elasticity, and the last one best represented the traditional rice noodles in memory. The soup base is also derived from the painstaking efforts of Hui masters in central Hunan for many years, and is refined by using traditional decoction formula.
Xiao Zhidan is from Shaoyang, Hunan. Shaoyang rice noodle is one of the most authentic traditional rice noodle schools in China. At the beginning of his business, he hoped to spread the most traditional and delicious rice noodles in his hometown to the world, like? Pasta? Let diners from all over the world learn taste of china culture from the taste buds.
? I named my shop "Dragon", and "Dragon" took the meaning of the Chinese intangible cultural heritage project, Shaoyang Longhuitan New Year Picture, hoping to inherit the beautiful tradition like the Tan New Year Picture. The word "small" begins with eating this little thing and brings happiness and peace of mind to everyone's life. ? Xiao Zhidan said.
In order to promote this bowl of authentic Hunan rice noodles, the young team thought of adopting it? Offline Experience+Online Takeaway? Model. On the one hand, the most fashionable and avant-garde design won this powder shop? The most stylish rice noodle shop in Changsha? On the other hand, the take-away service is launched online, with a limit of 600 servings per day to ensure that the taste is the same as that in the store.