Marketing Strategies of McDonald's and KFC

1, when ordering food, the marketing waiter increased the turnover in one sentence, which is what we often hear.

Do you want to add a bag of French fries, so that you can make a set meal and save 2 yuan? (It actually cost 5 yuan more)

Do you want to add 3 yuan to change the coke into a large one, which can be halved? (Actually, 3 yuan can buy 600 ml. )

Do you want to add 10 yuan to buy a toy for your child?

Always ask before checking out: "What else do you need?"

The first three sentences cost you 18 yuan, and the last sentence "What else do you need?" Because fast food giants earn hundreds of millions more every year.

2. Redeem gifts and coupons. Use points to make customers become repeat customers. Almost all restaurants have a point system, which is also one of the conventional marketing methods. For most restaurants, points are mostly used to exchange dishes or small gifts.

3. Set a warning machine on the inner package to seduce customers actively. The outer packaging of the storm burrito is divided into three parts, and customers will tear it open and eat it, instead of eating oil all over their hands. At the same time, after tearing the outer package, customers will find different words in the package.