Where does Jack Ma’s ideological system come from?
"Alibaba" From my grandmother to my son, they all read "Alibaba". The pronunciation of "Alibaba" in almost all languages in the world is "a-li-ba-ba", which means that businessmen all over the world can accept the name of our website without difficulty.
Summary
In order to give the company a good name, Jack Ma racked his brains. Once when eating in a restaurant in the United States, Jack Ma suddenly thought of "Alibaba", which is a name familiar to people all over the world. At this moment, Jack Ma was so excited that it was difficult to express in words, although this domain name had been registered by a Canadian. , but Jack Ma still spent a lot of money to buy it. Revelation: Naming a business is a science, and a good name can bring good luck to the business. Generally speaking, there are several starting points for choosing a name: 1. To be auspicious. For example, "Wangzi", "Mastercard", etc., just hope that the products will sell well and the business will prosper. 2. Be new and different. For example, there are reports that a product is named "Shi Yuzhu" in order to maximize the attention of consumers. 3. The artistic conception is profound. Some people rack their brains and brains for a good name, trying to make every word reflect a different and far-reaching meaning. 4. Accurately describe product characteristics. Some products can let consumers know what type they are and what they are used for just by looking at their names, such as "BBK" shoes. The name "Alibaba" reflects Jack Ma's far-sighted thinking. From the beginning, Jack Ma has looked at the future of the company all over the world. Naturally, it is best to have a name that is familiar and easy to understand for people all over the world. The name "Alibaba" does not have any profound artistic conception, nor can we tell what the product is, nor does it reflect any good fortune, but it is a name from a fairy tale that is well known to the world. This name allowed the company to quickly establish a reputation among the public in the process of development, achieving an effect that many companies have failed to achieve with heavy marketing, so much so that it attracted special attention from the American "Business Week" magazine in its initial stage. Often the simplest ones are also the most effective.
Top4
Dialectical Law Our strategies are constantly changing, but three things never change: the vision and goals remain unchanged. Our goal is to be an enterprise for 80 years and become one of the top ten websites in the world. As long as you are a businessman, you must use Alibaba; our mission remains unchanged. Let there be no difficult business in the world; our values remain unchanged. Customer first, teamwork, embracing change, integrity and dedication. In order to achieve our goals and mission, our strategies must continue to change. Last year and the year before last, our strategy was to use international capital to quickly expand overseas markets, and at the same time, use international capital to cultivate the Chinese e-commerce market.
Summary
The market is ever-changing. Enterprises must change with the market, otherwise they will be eliminated. However, if an enterprise only follows the market and cannot create the market, it will eventually fail. Abandoned by the market. Therefore, a company that can truly win in the market should change and stay the same, do something and not do something. Revelation Perhaps the only constant thing in this world is change, but principled things cannot be changed. Between change and immutability, Jack Ma masters the unity of principle and flexibility. This kind of unity is a kind of traditional Chinese wisdom of the mean, and Jack Ma is very good at using this wisdom to do business. First of all, it is necessary to continuously adjust the company's strategy according to market changes. This is the wisdom of change. Secondly, adhere to the company's values, which is unchanging wisdom. Change is necessary for survival, and any entrepreneur must start with "change". "If you are poor, you will change, if you change, you will be successful, and if you are popular, you will be long-lasting." The market is always full of opportunities, which must be proactively captured, otherwise you will be drowned in the sea of competition. Alibaba acquired Yahoo China and promoted Taobao for free. Every change in strategy has achieved great success. This is the effect of change. When others charge, I will make it free; when others occupy the cities, I will develop the countryside. The result is that I will survive the changes. But if you want to survive for a long time, you must have an unchanging vision and values. These unchanging elements must be precipitated into a culture to unite the team.
Many private enterprises often experience the situation of "you sing, I will appear" or "each leads the way for more than 10 years" because there is no long-lasting, stable vision, mission, and mission that can remain unchanged for 10 or 50 years. values. When Jack Ma started his business, he dared to say that his company would last 80 years. This did not mean that he hoped that the company could survive for 80 years, but that he had a vision, mission and values that would remain unchanged for 80 years. With these, no one else could In 80 years, it is possible to become a century-old enterprise. If you want to go far enough, you must set your goals high enough.