Scalper revealed that Internet celebrity stores have deep routines. Would you wait in line for an hour just to eat bread and drink a cup of milk tea?

As a person working in the beverage industry, I have actually known this routine for a long time. There are several stores in our industry that have this kind of queuing method, especially the newly opened stores have special queues. Many, creating a very prosperous illusion. However, their drinks are actually not that good either.

And eat bread and drink a cup of milk tea, queue for an hour and not have to sit down. I once posted a poll like this on some online platforms, and 60 people thought it was impossible. Queued. Unless it's the only one nearby. As far as I am concerned, I will not wait in line for an hour for him to eat a piece of bread or drink a cup of milk tea, because I think it is a waste of time.

Because I don’t think I have to eat that thing. Although I am a foodie, when I eat, I focus more on quality and service. I will wait for an hour for food that I think is worth waiting for an hour, such as kiln chicken, which is better when braised. I can wait for an hour for food like beer duck, such as blood duck, or cold edamame (the edamame takes more than 20 minutes to cook freshly, and an hour when frozen).

But I am working in the beverage industry. I know how long it takes to prepare a drink. I know how long it takes to make 200 to 300 cups of drinks. And now I have a shaker For the shaking machine, just put it directly on it, and then it will shake automatically. You can set it to 30 times or 50 times. In other words, for a cup of milk tea, he only needs to put the tea ice cubes and syrup ingredients into the shaker cup. As long as he is a relatively skilled bar staff, it will not take more than a minute for him to make a drink, so she will have another cashier. people. There are usually two bartenders in a bar. He will be busy if he sells more than 120 cups in an hour. He needs to wait for more than an hour. Moreover, every bartender is very tired.

Let’s take a look at the queue situation at the milk tea shop and the space they occupy. I roughly counted 16 people here, and in one store, the queue has already taken up so much space. Now, I'm wondering what the result will be if there are 50 people in line.

So I went to find the running boys in a popular show. It happened that in one episode, Baby summoned 50 people at once, and the effect of all of them in the same frame was like this. This is still a one-hour queue to buy milk tea. If it is a 7-hour queue marketed by some stores, 7 hours, that means there is a backlog of at least 300 people who have not yet bought it.

So, let’s take a look at what it’s like to have more than 300 people queue up. Below is a flag-raising ceremony, a square well team, about 15 rows, 20 rows, 300 people, that is , the queue of 300 people is like this, so...are you sure that with so many people queuing in front of a store, it won't attract the urban management uncle?

So, this kind of production speed may give people the impression of prosperity. Use queues to attract customers. This is a relatively common marketing method, especially after Apple's marketing started. This method is commonly used in many stores.