As things change, why is the once-popular BMW stolen by Audi?
Relatively speaking, both Audi and BMW tend to cater to young people, while Mercedes-Benz has better luxury and comfort, and is obviously more suitable for those at the boss level. So how can Audi and BMW achieve differentiation while having basically similar user groups? Audi's integration of technology and fashion has reached a natural level. Especially when facing Audi cars, there is always a high-tech product in front of you that is beyond common sense.
If there is one thing that impresses us most about Audi, it is the hundreds of car lights. In the early 1990s, Audi used xenon headlights for car lighting for the first time, setting off a revolution in car lighting. In 2004, Audi installed LED daytime running lights on the Audi A8, becoming the first model equipped with daytime running lights. In 2013, Audi released OLED lighting technology. Through OLED technology, it developed a smart taillight group. The taillights can change according to the driving state.
In the same year, Audi launched matrix LED headlight source technology. Some people may ask, why do we need to use so many new technologies in car lighting? In fact, Audi does not use lighting as the only purpose of lighting, but more importantly as a design element, just like Volvo's Thor's Hammer, BMW's Angel Eyes, Ford Mustang's Adidas headlights, etc., are all symbols of a brand. Secondly, car lighting technology has an undoubted significance in road driving safety.
The characteristic of BMW is its pursuit of sportiness and controllability. It has a sporty style that cannot be compared with Mercedes-Benz and Audi, and its controllability is also one of the best among luxury brands (of course, basic entry-level models cannot talk about this) , but in recent years, its appearance design is not as good as Audi's. In addition, Audi's sense of technology and more homely model design have become more and more popular among young consumers.
Finally, in general, luxury cars of this level like BMW and Audi not only give us luxury, but also more. And we just need to think about our preferences and style, and then choose.