Being banned by Aauto faster, Tik Tok declined. Why is Simba, the former king of goods, so unpopular?
So how did he get burned?
With the rapid development of new media, anchors, e-commerce and other industries, especially in the last year or two, the listing business is very prosperous. Simply put, merchants brush gifts for the anchor in the live broadcast room, and the anchor helps the merchants in front to sell goods, which is equivalent to the merchants spending money to buy traffic, but for the anchor and the platform, it is also interdependent. Reward income and e-commerce sharing are also their main sources of income. Sounds like no problem. It's a win-win situation.
However, this will create a bad atmosphere. No nutrition or even vulgar PK has a bad influence on the network environment and value orientation. Especially during the epidemic, more people entered the anchor industry, attracting more netizens' attention. This PK has a bad influence on young people, so that Aauto's faster platform was "talked about drinking tea" by relevant departments, and it needs to be rectified in time to deliver positive energy.
The most representative thing is the "fighting incident between Simba and Sanda brother", which was heated up some time ago. Sanda is a faster brother in Aauto, with a large number of sticky fans and popularity in all aspects, while Simba mainly hoards goods. His goods are cost-effective, and the network influence of the head anchor is great, which makes the whole country know such a thing. Aauto Quicker platform realized that things were getting too big, and quickly followed the example of relevant departments and talked with two people, and was later banned.
Why doesn't the platform wait for Simba?
Apart from the rectification of the live broadcast atmosphere, the main reason for banning Simba is that it is too ambitious. Anyone who knows him or has watched his live broadcast knows that Simba doesn't look at people at all. Of course, the ultimate self-confidence is good, and our own strength is there, but being too arrogant can easily lead to negative results and is also unfavorable to our own development.
Simba has always thought so, including his words and deeds: I have many fans, and the platform will wait for me. If the platform does not make concessions in some aspects, it is entirely possible for him to go to another platform, or even start a new stove and build his own platform. Some time ago, he has been partnering with some head anchors, which means riding on the platform. On the other hand, if the Aauto Quicker platform wants to go public, the business data can't just be rewarded. Especially in today's stricter live broadcast control, the e-commerce sector is an important breakthrough. Simba wants to succeed in the field of e-commerce, and let many anchor agents get goods from him and develop their own To B business, which largely violates the interests of the Aauto Quicker platform, which is one of the main reasons why he was banned.
Similarly, if Tik Tok wants to settle in Tik Tok faster after the ban, he is not stupid. The doorway is naturally clear. If the ban comes to my side, naturally I won't agree. Although Simba can bring huge traffic and popularity, rewards and e-commerce sharing can bring a lot of income to the platform, but in the long run, it is not conducive to the stable development of the platform, you can't carve up a Simba to my site, and even threaten the development of the whole platform.
Can Simba's brand be successful?
Simba has been improving its supply chain system, claiming that it can mobilize national resources at any time. Simba's products are really cost-effective, and he doesn't earn much money from fans on the products, so as to accumulate a large number of users and gain more bargaining power, so he has also won the favor of many brands. At present, XinYouZhi has cooperated with more than 1000 brands and manufacturers in YEATION, and its categories are mainly popular products such as beauty cosmetics and household daily use. In 20 19, his cargo data reached1300 million. Although he has quit now, his apprentice Shi Damei and other anchors also have high cargo data.
However, many people did the same thing a long time ago. At present, JD.COM, Taobao and Pinduoduo have formed a tripartite confrontation in the field of e-commerce. These platforms are unicorn-level listed companies. They not only have a huge user flow base, but more importantly, their supply chain, logistics system and user consumption habits tend to be stable and mature. Over the years, many large group companies want to replace Taobao's e-commerce status in the field of e-commerce. Tens of billions of investments have ended in failure, and strong brands such as Suning and Netease have set foot in e-commerce. The advantage of Simba as an individual lies in his great influence, especially during the epidemic, when he donated10.50 billion yuan, but his influence is still unmatched by these platforms. Although there are many tens of millions of fans, these fans are the users of the platform first, and then your fans. On the other hand, fans are not very sticky. On the other hand, as we all know, the competition in the market is often the competition of capital, and the value of Simba will be tens of billions no matter how high it is. Compared with the big platform, it is simply throwing eggs at the stone.
No matter how strong your personal ability is, how can you compete with such a big platform? Therefore, the author thinks that Simba's brand can get a small piece of cake from the eroded market at most, and its ambition to compete with these big e-commerce brands is impossible. what do you think? Welcome to leave a message for discussion.