Debate: Is it better for enterprises to be bigger and stronger or smaller? Waiting online.
Is it bigger and stronger, or is it small and refined? In the final analysis, it is still a question of whether the enterprise obtains good economic and market benefits. A big enterprise is not necessarily more profitable than a small enterprise, and may even have more problems than a small but sophisticated enterprise. Therefore, although becoming bigger and stronger is the dream of every entrepreneur, there is no fixed formula for becoming bigger and stronger. It depends on the future development plan of the entrepreneur and the potential of the product in the future market.
Whether an enterprise is big or small depends on several factors: first, the founder's plan for the future development of the enterprise; Second, the coverage and target population of the enterprise's products in the market; Third, the human resources and operation means of the enterprise; The fourth is the utilization of comprehensive resources of enterprises such as funds.
Enterprises have the advantage of being big. Large enterprises have strong market share and brand awareness. When they operate to a certain stage, they will upgrade from product operation to brand operation and finally develop into capital operation. In this series of processes, enterprises will encounter various problems, such as the problem of funds, the constraints of social environment and resources, the interference of government departments in enterprises, and the rapid changes in the market. In the third stage, when enterprises need higher development, what enterprises need to break through is the bottleneck of insufficient funds and resources. At this stage, enterprises seek low-interest loans through listing or using government resources, which will add fuel to the fire for the development of enterprises. At this time, entrepreneurs pay more attention to the influence of enterprises in the industry and even the world. In this process, these enterprises not only rely on their own resources, but also win considerable social resources, such as the support of government agencies. In this process, enterprises must become bigger and stronger, thus creating more employment opportunities and utilizing more social resources.
No matter how big or small an enterprise is, it is most important to grasp its own control. It must have its own goals and directions and match its own scale at each stage of development. It is a hard process for enterprises to choose their own development strategy, and they need to explore their own progress. Small enterprises are the only way for enterprises to grow. Small businesses cannot be generalized. There are small and strong enterprises, small and sophisticated enterprises and well-known enterprises. Small enterprises should pay attention to their product positioning, market size and financial strength. The operation process of small enterprises can not be separated from the operation process of large enterprises, and it also needs to go through the intensive management process of products, brands and marketing methods.
Many small enterprises are faced with the difficult problem of choosing "small but fine" or maintaining the status quo. If you choose "small but refined", the first thing to consider is whether the positioning of the product is high enough and whether you can get good returns through niche markets and high-priced products. Second, it needs the support of capital. Although the scale of the enterprise is small, due to the high product positioning, it needs to invest a lot of money to ensure that the product design is synchronized with the international market and the terminal transformation is first-class. Small and sophisticated enterprises cannot do without large-scale operation, which is supported by capital.
Whether an enterprise is big or small ultimately depends on its performance in the market and consumer awareness. The size of an enterprise is determined by its own ability, and entrepreneurs should look at this problem from the long-term perspective of enterprise development. Any great enterprise is not born, but made. It doesn't matter whether the enterprise is big or not, but it is most important to grasp your own control.
=========================================================================
Only by doing fine work can we become bigger and stronger.
Fine management is a classic of modern enterprise management. If colleges and universities want to develop, they must learn to compete and meet challenges. In the final analysis, competitive advantage is management advantage, and management advantage is reflected through some details. Therefore, any negligence in details may lead to mistakes in decision-making and make grand plans "stillborn". Especially in the contest of power comparison, opportunities are often hidden in details. We must find the best way to solve the problem and simplify the complex. Looking at the great achievements of some great men in ancient and modern times, it is not difficult to find that their essence is to be good at turning seemingly impossible things into reality. Some of them may not have many profound theories, but they are masters of solving problems. He is good at making works of art by combining general theory with work. No wonder some people say that "management is half science and half art"
Education should be developed and management should be scientific. Through several years' exploration of running a school, we deeply realize that the college must be "small" first if it wants to be big. "Small" here refers to "fine" and "fine" in management. The choice between the two concepts of "doing fine and meticulous" and "becoming bigger and stronger" determines the success of brand strategy and will become the next focus of attention. In fact, the real interpretation of "bigger and stronger" is "doing fine and fine". Small things make great things, and details make perfection. A truly outstanding prestigious school is the result of painstaking efforts.
The unity of quality and quantity is meaningful only if it spans development. Talent cultivation is the fundamental task of higher education, and quality is the life of colleges and universities. Correctly handling the relationship between expanding scale and improving quality is a test and challenge for independent colleges to implement brand strategy! Without a certain quality, it is a huge waste of school resources, and it is impossible to achieve leap-forward development. Similarly, if we only pursue scale without certain quantity and quality, what's the point of talking about leap-forward development? Get quick success and instant benefit, quench thirst by drinking poison, and you are doomed to failure.
The Institute of Technology takes the cultivation of high-quality professionals and top-notch innovative talents with all-round development of morality, intelligence, physique and beauty, a wide range of knowledge, a solid foundation, excellent academic performance and both ability and political integrity as the top priority of talent cultivation. To this end, the first is to set up a "Teaching Steering Committee". Review disciplines, professional settings, teaching, scientific research plans and major teaching reform pilot programs, and evaluate teaching, scientific research achievements and other related academic matters. Give full play to the role of experts and scholars in education, teaching and discipline construction, establish a good atmosphere of respecting knowledge and talents in the whole hospital, and promote the healthy development of teaching and scientific research in the college. Second, a teaching supervision group composed of hospital leaders and experts was established. Regular in-class lectures and inspections, timely after-class comments and feedback to the teacher. The teaching quality and teachers' professional level have been improved obviously. The third is to establish a regular meeting system for teachers and teaching management. "Teaching Situation Analysis Meeting" and "Regular Meeting of Teachers and Counselors" are held regularly every week, forming four important links: maintaining teaching order, standardizing teaching management, mastering teaching trends and improving teaching quality. With the escort of this "troika", students can really learn to be good at it, succeed in it and use it.
"Rome wasn't built in a day", "The trick is to practice simple movements to the extreme". These two sentences give us profound enlightenment in running a school: the first bucket of gold of any successful person is soaked with his blood and sweat, and all successes are piled up with details. As the saying goes, "the sea does not choose a trickle, so it can become big; The mountain does not refuse fine soil, and it is high. " In the process of higher education management, it is not advisable to be greedy for the big and beg for the small, which is also the reason why some private universities are eliminated in the competition. As we all know, the spread of green to desert is gradual. If you suddenly want to plant a tree or a grass in the desert, you may be submerged in the desert at any time and you will never succeed. Only by laying a solid foundation and making full preparations can we realize the oasis in the desert. Isn't it the same with university management? To realize the leap-forward development of independent colleges, we should learn from the successful experience of others and start with the simplest and most basic things. Only by doing fine work can we become bigger and stronger.
An excellent team needs to be carefully built and be good at solving problems before it can be called a master of management. The success of the university is the pride of one party; A resounding brand is the wealth of a city. This is a concentrated expression of good weather, favorable geographical position and harmonious people. For a developing independent college, what is lacking is not the strategy and the managers who make the strategy, but the team that perfectly implements the strategy, that is, the people who solve practical problems. No matter the strategy or implementation, what can't solve the problem is empty talk! Therefore, building an excellent team is a topic of concern to all colleges and universities. We believe that an excellent team must have three elements: consistent goals, good relationships and correct and effective methods. Through the examination, we can stimulate the enthusiasm of teaching staff to love their jobs, constantly improve their working methods and improve their work efficiency, that is, the purpose of the examination is for their healthy growth. It is necessary to cultivate and establish their three spirits through examinations: First, to be honest with society. Is to improve the quality of running schools, keep promises, be honest and trustworthy; The second is to be responsible for the college. Taking the college as home, maintaining the image of the college and contributing to the construction of the college; The third is to be effective at work. It is necessary to fully implement the two opinions of the Ministry of Education and the eight-character policy of "consolidating, deepening, improving and developing" and various management regulations of the college, creatively complete the task, and seek innovation and development in the implementation. According to these standards and requirements, our institute has carefully built and established an excellent team with its own characteristics. With such an excellent team, we can solve the new situation and new problems in the process of running a school at any time, the brand strategy can be implemented smoothly, and the leap-forward development will not become an empty talk.