How strong is the team behind Zhao Jinmai's "The Beginning"?
The team behind "The Beginning" - Noon Sunshine. The name Noonday Sunshine may not be familiar to you, but you must have seen or heard of the TV series it has produced, such as "Nirvana in Fire", "The Pretender", "Dajiang Dahe", "Mountains and Seas" and so on.
According to incomplete statistics, since 2015, Noon Sunshine has produced almost one TV series with a score of 8 or above on Douban every year, and there are more big hits with a score of around 7, such as "Ode to Joy" , "It's all good". The reason why Noon Sunshine can achieve such achievements is basically inseparable from the following four major factors:
1. Persistence in telling good stories
Most of Noon Sunshine’s dramas are more realistic and touchable. It touches on the pain points of the times, so most of them can arouse the audience's screams. For example: "Everything Is Fine" closely follows the hottest social topics at the moment and shows the bitterness and bitterness of ordinary people.
"Dajiang Dahe" 1 and 2 show the portrayal of the fate of small people in the vicissitudes of history, reflecting the torrent of the times.
"Mountains and Seas" tells the story of poverty alleviation, bringing to the table issues such as tradition and modernity, material civilization and spiritual civilization, and root-finding and root-breaking in the development process.
The currently airing "The Beginning", which is a bit suspenseful and sci-fi, also exposes popular issues such as online violence, social apathy, etc.
2. Give directors and screenwriters more freedom
Sunshine at Noon will give directors and screenwriters great creative freedom. The latter generally will not be subject to too many capital constraints, or I was forced to shoot eye-catching content. And priority will be given to bringing the original author into the screenwriting team. For example, the author of "The Beginning", Mr. Qiujun, is a screenwriter who learned from scratch after being introduced by Noon Sunshine.
3. Choose the right actors instead of popular stars
A good story will be interpreted by the right actors to avoid compressing production costs such as acting due to excessive actors' remuneration. . Hou Hongliang once said in an interview that in the works of Noon Sunshine, there is basically no situation where the actor's salary exceeds 50% of the investment in the entire drama.
4. Pay attention to details such as Fu Hua Dao
Precisely because the production cost of Fu Hua Dao is not compressed by the actor's salary, you can see a lot of care and attention in the drama of Noon Sunshine Professional details. For example, when filming "Mountains and Seas", in order to fit the times and scenes, the crew acquired many old objects. County Magistrate Yang’s broken sofa, some blackened radiators under the office window sill, printed glasses, white porcelain pots and so on when Wu Yuejuan, Professor Ling and Chen Jinshan ate.
Another example is "The Beginning". The cycle logo alone appears in many scenes, as well as details such as the retractable strap of Jiao Xiangrong's old mobile phone and the uncle who grows melons unconsciously raising his hands above his head. It adds a lot of points to this drama.