Maimang got its name.
Tencent games's ambiguity
At present, tencent games is the strongest game manufacturer in China, and it has almost no rivals in the field of mobile games. Whether it's the glory of the king, QQ Speeder, Peace Elite, Crossing the Fire Line and other competitive mobile games, their share in China is very high, and Tencent's mobile games rank first in the mobile game list all the year round.
The only game manufacturer that can compete with tencent games may be Netease Games, but they are obviously not a routine. In terms of volume, Tencent is much bigger than Netease. And Tencent's popular mobile games are all competitive.
Then, as a mobile phone perpendicular to the motor, we will naturally not miss the cooperation with tencent games. Because consumers play mobile games, they mostly play competitive games such as the glory of the king, eating chicken and crossing the line of fire. And competitive games have high requirements for hardware. Joining hands with Tencent is the fastest way to reach accurate users, and mobile phone manufacturers will naturally not miss this opportunity. In recent years, tencent games's attitude towards mobile phone manufacturers has been vacillating and ambiguous.
Mobile phone brands that Tencent has cooperated with.
At present, tencent games's deep cooperation mobile phones include: ROG game mobile phone 2 released by ASUS 20 19, reaching deep customization and other cooperation; In 2020, Black Shark 3 Series and Black Shark 3S also reached a cooperation, directly using Tencent's brand products, directly named Tencent Black Shark.
There are many other shallow cooperation, that is, non-strategic cooperation, such as Tencent's, the glory of the king's, crossing the line of fire, call of duty, QQ flying into the glory club. The glory of the king and Huawei jointly customized version, Huawei nova8 Pro；; The glory of the king KPL official competition machine, vivo iQOO7；; 20 18 tencent games and Xiaomi Joint Technology Laboratory was officially announced.
Basically, mobile phone manufacturers and tencent games have some deep or shallow cooperation. After all, one of the major functions of mobile phones now is to play game books.
Game mobile phone market
At present, e-sports mobile phones mainly include azazel, Black Shark, Rescuer, IQOO and ROG. Among them, IQOO is drifting away from the more popular e-sports mobile phone. And Lenovo's Savior e-sports mobile phone, just like other mobile phones made by Lenovo, has a look, and its name is bigger than reality. ROG, the eye of the prodigal son is not called for nothing, it is only for faith recharge, not for ordinary game users.
In the game mobile phone market, the Red Devils and the Black Shark are the earliest batch, and in the pure e-sports market, the two are equal. Last year, Black Shark teamed up with Tencent, and Tencent's black shark game mobile phone started. After all, with the support of Tencent, there are hundreds of millions of gamers behind Tencent. But this time Tencent and the Red Devils came together, which was quite unexpected. Tencent and Black Shark broke up less than a year ago. This also shows from the side that the competition in the e-sports mobile phone market is really super fierce. Even more fierce than the competition of mass mobile phone manufacturers, after all, Huawei can jointly name a Leica for many years.
Market segmentation has always been the most competitive place for manufacturers. As the core of connecting various IOT products, mobile phones are no exception.
Why the Red Devils this time?
In fact, it's time for the Red Devils to turn. The Red Devils is Nubian's e-sports series, and Nubia is a subsidiary of ZTE. It can be said that it is a serious mobile phone. ZTE was one of the "China Cool Alliance". Compared with Black Shark, azazel's genes are purer. Black Shark is just one of many companies invested by Lei Jun. But thanks to the influence of Xiaomi and Lei Jun, the Red Devils are much stronger in the research and development of mobile phones and patents.
Two days ago, Ni Fei revealed the configuration of Red Devils Series 6, using 4500mAh battery, fast charging 120W, gallium nitride charger, standard 120W, and adopting the new product of Snapdragon 888. Judging from the poster, air cooling technology is still adopted. In the case of Snapdragon 888, Red Devils 6 is most likely not to roll over at present. After all, the cooling technology of the Red Devils has always been well-known. Not surprisingly, Black Shark 4 and azazel 6 will be released in March, 20021year, and both of them will adopt the combination of 120W+4500mAh+ Snapdragon 888, which can be said to be a tip-to-tip.
But at this juncture, Red Devils official Xuan and tencent games reached a cooperation, and even the small tail of social media turned into "Tencent Red Devils Game Phone 6", which made a radical attack on Black Shark 4. Actually, it's not surprising.
In recent years, tencent games has been wandering among mobile phone manufacturers, basically cooperating with each other. This is also Tencent's consistent style. After all, no matter which mobile phone manufacturer you cooperate with, Tencent is the winner, because Tencent holds hundreds of millions of mobile game players. But this will undoubtedly change the competitive situation of the 202 1 mobile game market. In the mobile game market, the Red Devils have held tencent games's trump card.
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Tencent games turned the tables. This time, tencent games and Black Shark broke up less than a year ago and quickly joined hands with the Red Devils. The mobile phone circle is getting better and better, and it is getting more and more chaotic. After all, 202 1 is an unprecedented opportunity for any manufacturer. Some markets vacated by Huawei and Glory have long been eagerly stared at. ZTE won't miss it, and Ni Fei's three bullets-ZTE, Nubia and Red Devils-also pledged ZTE's determination.
Before azazel 6 was released, it had crushed a black shark 4. You know, the winner of Tencent in 2020 is Black Shark, so do you prefer azazel 6 or Black Shark 4? After two months, I believe you will have an answer.