How to keep rational in supermarket shopping
Pay attention to work-study programs when studying abroad. I used to work in a supermarket and worked as a tallyman and salesman in the supermarket for a long time. I'm a layman in the industry. So now, if you go shopping with family and friends, you will always habitually change the goods they put in the shopping cart. Most of the supermarket shopping sunflower books I have described are also interested in learning and selling now. I think there must be some readers who like to shop in supermarkets and fight with them. Wisdom and foresight are also a kind of enjoyment. Therefore, there are too many tricks to be taught in writing this little six methods, so we use the outline of the provisions, which is concise and concise, and many vivid examples of actual combat have to give up. Please look at the official list and combine his rich experience. Let's embark on a treacherous supermarket trip together.
At the beginning, when I go shopping with my family and friends, I can't help but change the goods they put in the shopping cart again. This is because almost everyone will fall into the trap of the supermarket when they take things from the shelves.
I guess you also hold the goods in the outermost row or on the top floor in your right hand. The key word is "handy", which is a university question and embodies the "painstaking" and confidentiality rules of supermarkets.
Second-hand goods and second-hand goods that are eager to sell must be waiting for you in the most convenient and convenient position. So get into the good habit of picking up goods from the innermost shelf with your left hand! If you don't believe me, you can see it at a glance by comparing the production date or shelf life. This is the first point.
Second, when you take something from the freezer, you should learn to "copy the bottom". Even if the production date of the surface is the same as that of the bottom, the continuous rise and fall of the temperature in the freezer will also affect the quality.
Third, the similar goods in the supermarket are concentrated together, which is convenient for you to buy. The goods that are most convenient for your eyes are often the brand goods that supermarkets have the highest profit rate and want to introduce to you most.
Keep in mind the four-word formula of "eyes are better than hands", stand on tiptoe and bend your knees from time to time in front of the shelves, and use your own mind to analyze and compare the cost performance of brands and products that are not eye-catching and choose the brands and products that are most suitable for you. Remember, the brand with the largest volume is not the best brand for you; The louder the advertisement, the more you have to share the advertising fee.
Fourth, when choosing cooked food with braised taste, you should specify the one far away from the sales staff. When I was working in a supermarket, I was also engaged in the production and sales of various salads because of my skillful knife work. The parts in the salad display cabinet that customers can clearly see are fresh, crisp and beautiful. The second-hand goods that can't be sold the next day are all close to the teller, which is the most convenient for you to load the car.
Fifth, you need to buy some kind of goods, just when the supermarket tallyman is replenishing goods, he must choose the ones freshly baked from the warehouse from his forklift. For example, fruit, when the tallyman unpacks and replenishes, what you get from the original box must be the freshest second label identification method. All people with low education are superstitious about black words written on white paper. In black and white in the supermarket, things that should not be superstitious at least include:
First, supermarkets package and paste supermarket labels by themselves. Before opening the store every day, the busiest thing in the supermarket is to change the packaging and labels. Some supermarkets are lazy and will put new labels on the original labels directly. Therefore, first of all, we should look at the product labels calmly and elegantly. When we see overlapping labels, uneven labels and even traces of disassembly, we should avoid them.
Second, the label of the commodity itself. Many people are willing to be attracted by colorful packaging, but they are unwilling to look at packaging with a critical eye. In fact, many bad goods are exposed on the packaging label.
For example, there are typos in the packaging, the packaging is inconsistent, the manufacturer's information is incomplete, the customer hotline is not answered, and it is impossible not to use pigment preservatives but not clearly listed.
For a small example, such as toilet paper, every supermarket has many brands, which makes you indecisive. With the label identification method, those who do not indicate whether the raw wood pulp is 100% and whether fluorescent powder is used, you must realize that recycled paper is used as raw material and fluorescent powder is added to make it white.
Third, the longer the validity period indicated on the label of similar goods, the more suspicious it is. Undoubtedly, both manufacturers and supermarkets like long-term products. The question is, how can we do it? Did you add more preservatives than others, or did you irradiate the product with X-rays? You know, whether it's love or food, fast decay is the only secret of beauty.
Fourth, the import labels on fruits are mostly bluff gimmicks. In a big fruit producing country, a country that tries to process and keep fresh quickly with as few people as possible, it is incredible to label every kind of fruit.
In many of our supermarkets, labeling imports can not only hide shame and ugliness, but also multiply the value several times. Why not? What's more, the label "country of origin: the United States" on the fruit was actually introduced and cultivated in China, while the fruit was only native to the United States. According to the logic of supermarkets, when we fill in our native place, we should write "Beijing Cave".
Fifth, many imported foods are only valid until June, which really means that they are only valid until this month 1. However, we were all misled by the supermarket that the last day of the month was within the validity period, which was virtually delayed for one month.
Sixth, bulk food is the hardest hit area, and labels are often missing, so supermarkets should be required to make it clear. If the supermarket can't do it, it will directly enter the fifth claim procedure.
Seventh, each supermarket's special price tag has its own characteristics, and it is not difficult for you to learn how to identify its discount from the tag.
For example, the news of price reduction scribbled with marks and cartons makes people feel sloppy, rough and inconspicuous, but it is often the most favorable price reduction, because it is a temporary sale outside the supermarket's careful planning; For another example, some supermarkets "today's store manager recommended" are the most cost-effective, and some "discounts to a certain day of the month" are the most cost-effective.
However, vague labels, such as many women muttering about their age when they reach the age of 30, are generally marked as "all-inclusive sale", "special sale", "factory direct delivery" and "special price", which are often not very affordable, no matter how beautiful and gorgeous they are printed, no matter how ostentatious they are.
The third method is psychological warfare. You know, the supermarkets we rely on are experts in marketing and customer psychology every day. It is obviously a very painful thing to be suppressed by the supermarket and not led by the nose. At this time, knowing ourselves and knowing ourselves, fighting a hundred battles, psychological tactics are particularly important.
First of all, we enter the psychological war of browsing supermarket advertisements.
Many supermarket advertisements like to talk about daily necessities such as cola, mineral water, shampoo and shower gel, because people who are no longer proficient in daily necessities also know the market prices of these commodities. When you see a supermarket that only sells cola for 1.50 dollars and a bottle of mineral water for only 60 dollars, your eyes must be wide open and there is a big exclamation mark inside. You must be excited to think that the price of this supermarket is extremely low and other goods will not be expensive, then you will be fooled.
In fact, taking cola mineral water as a gimmick can only show that this supermarket is very cunning, and the preferential strength is not enough, and there is no real eye-catching discount. It can be seen that from the beginning of watching supermarket advertisements, psychological warfare has been filled with smoke and corpses everywhere.
For example, monochrome advertising is far less attractive than color advertising, and it depends on the real preferential strength of goods to make up for the shortage of monochrome, so there are good things instead; For example, the supermarket rules are "throwing jade to attract bricks". You should not be attracted by the "jade" in the prominent position on the advertisement list, but move a lot of "bricks" to make up the number;
For another example, it is more attractive to list a lot of preferential goods on one page, but the fewer goods listed, the higher the degree of preferential treatment, because the usual belief of supermarket advertisements is "quality is supplemented by quantity, not abuse", and quantity is not enough to win by quality; For another example, supermarkets attach great importance to their anniversary, and the contract clearly requires suppliers to cooperate with the anniversary, so these special days are still worth looking forward to.
Second, there are often a lot of special items piled up at the entrance of the supermarket, the purpose is to make you excited at once and give you the illusion of a big sale and a big discount in the whole store. When you buy a lot and can't carry it, you often leave the best products at the entrance.
Third, most of the senior salespeople with evergreen smiles in the supermarket have the same qualifications as fortune tellers to try to figure out the psychological activities of customers. If you want to know the product performance, you'd better inquire through other channels, such as scientific argumentation, and don't try to compete with the sales staff.
I have seen many customers buy several hundred dollars of tooth whitening products for "invalid refund", but I don't know that it only costs seventy or eighty dollars to go to a regular dentist for complete whitening.
Fourth, see through the preferential strength. Buy one get one free, give gifts, bundle sales, big price cuts, big sales, etc. It is a magic weapon that supermarkets have tried and tested. Many people have developed the "good" habit of buying preferential goods when they enter the supermarket, and don't buy them if they are not preferential, thinking that they will not lose money.
In fact, we should learn to see through the wily discounts and veritable discounts in supermarkets. The so-called wily discount, for example, you are happy to get the gift, but the real goods you bought are not cost-effective; For example, you choose a 20% discount promotion brand, but other brands that don't cut prices are more cost-effective.
Fifth, don't shop for the lucky draw. Supermarkets create an atmosphere that makes you feel that if you don't buy, you will lose and you will succeed. Lottery is the shortcut to success.
Sixth, when the supermarket is too considerate to you, weigh it more. The supermarket where I work often uses preferential Japanese beef to attract customers from time to time, and the business is very good. There are always many French wines "coincidentally" near the mouth-watering bright red beef. Customers who snap up preferential beef always bring a bottle of wine and go home contentedly. Needless to say, itchy wine is always expensive.
Seventh, the seemingly random display of supermarkets is actually a thorough study of shopping psychology and has a coherent internal logical relationship. If you don't want to go with the flow and buy more and more, and don't want to spend your feet on fire reconnaissance first, I suggest you go to the supermarket, that is, take the route opposite to the normal travel direction and start shopping from the end, you will find shopping more rational and reasonable.
Eighth, the membership card exposes you to the fire in the supermarket. Many people think it is cost-effective to get a membership card and exchange points for cash. As everyone knows, by analyzing your past shopping list, the supermarket can accurately judge your family member structure, income level, education level, consumption habits, and consumption tendency, and then attack the city with a clear aim.
So, don't be too single-minded about the supermarket. Simple virtue is better. Because the supermarket is not love, you really have no reason to give up the whole sky because of a star.
The fourth method, the golden eye method, is the act of going back to the supermarket to shop again. We should cultivate a pair of golden eyes. The summary of our own failure lessons and the secret teaching of others are the alchemy furnace of the old gentleman.
There are unique identification methods for buying all kinds of goods. I am a professional gourmet, so all the delicious food is more difficult to deceive my eyes and professional taste buds than Shu Dao.
I have made a special introduction to this aspect in my essay "Eating Words and Eating Words: Three Disciplines and Eight Points for Attention in Tourism and Catering". For example, how to avoid buying beef will make you realize that life is like this piece of beef in your hand, with a little meat and a big pool of water, so I won't go into details here. If you want to know the key control points of selecting all kinds of food, you may wish to click browse one or two.
In addition, the six methods listed in this paper can be integrated with each other. For example, when buying edible oil, you can use the label recognition method to achieve eye-catching. Because the interval between the production date and the shelf life of edible oil is very long, it can basically be judged that it is hydrogenated.
Second, dealing with the lights in the supermarket requires a lot of attention. Supermarkets are like Hollywood blockbusters, with the best lighting and makeup artists. Different lighting effects can quickly improve the charm index of goods and cover up deficiencies and defects. So, remember to look carefully at the selected goods under different light sources, preferably natural light.
Third, dealing with color requires a keen eye. To seduce your shopping desire to the maximum extent, the supermarket must first satisfy your eyes. The colors of sound and emotion are the most attractive to the eyes.
So yellow croaker dyed yellow, eggplant dyed purple, sesame dyed black, watermelon dyed red, roast chicken dyed gold, and so on are not high-tech. Dyeing egg yolk into red hearts and bean skin into coffee powder is the primary stage. I won't say much, lest alarmism confuse you. Sighing "Is this a supermarket or a dyehouse?" All dyes are poisons, malachite green and crystal violet are more toxic, so we should have a basic awareness of prevention.
Fourth, dealing with taste requires a keen eye. I will also analyze in detail in the headline of the following article, the sixth law of iron. Many processed foods sold well in supermarkets really taste good, and children especially like them, and parents are willing to please their children.
However, you have to understand that those "delicious" hardcover foods, so cheap and rotten amateurs, deduct 40% of supermarket profits, 10% of capital cost of logistics and warehousing, and 10% of beautifully packaged food. What is the cost of raw materials? Can manufacturers fool children's taste buds without engaging in all kinds of chemical seasonings that no one can figure out?
I have a friend who specializes in ironing all kinds of hot pots in the supermarket. He complained that if the cost of raw materials is not controlled within 10% of the wholesale price, you can't compete with others. As a result, he made cheap and delicious hot pot ingredients, and the production and sales were booming. He never lets his family eat it, and he is too embarrassed to let me taste it.
To my surprise, except for meat products, cooked food and hardcover food, I found with my professional taste buds that those famous red dates and chestnuts that sold well were masterpieces soaked with chemical sweeteners. No wonder they are so sweet and delicious, and occasionally rotten fruit is still so sweet that no one doubts it. Thanks to its national chain, you will know how humiliating our taste buds are.
Fifth, we need to pay close attention to food safety. The Food Safety Law was formally implemented on Children's Day earlier this month. Narrow-minded people will ridicule it as "childish" and "treat it as a joke", but I prefer to understand it as Mr. Lu Xun's "saving children"
Just as you can't expect the crime rate to drop suddenly after the promulgation of the criminal law, the effect of the food safety law needs the improvement of food safety awareness of all consumers. If you see many rats swaggering around the supermarket openly, you will be so angry that you will call the supermarket manager out and scold him; Then why don't you order the supermarket to rectify itself when you see those obviously unsafe or suspected unsafe foods swimming in the market like the Shuoshu Corps?
There is a famous saying in the dairy industry that "we just mixed melamine into the milk, but those turtle sons mixed melamine into the milk". Why don't people in the industry with conscience, big supermarkets with independent testing mechanisms, and ignorant consumers stand up and speak up earlier, and why don't they "save the children" earlier? Why do you have to wait until the "biggest lesson" to take the pot? Can't small and exquisite class stages be planned in advance?
I hope that from now on, the word "food safety" will not be as poor as the words "fitness pants", "Cai Guoqing" and "misty poetry"; As cool as chewing gum, everyone chews it in their mouth. If you can't "mice cross the street and everyone shouts", even if you can "beauty cross the street and everyone shouts", it's not bad.
The fifth way to save money is a coup. An expert in Ctrip (who won't say his name for fear of flattery) put it well: "You can be extravagant, but you can't waste it." Thought-provoking. What I want to add is: "It takes talent to earn money and talent to spend money." I am more extravagant than anyone when it is time to be extravagant, and I am more economical than anyone when I can save money. There is no contradiction at all.
I think the key to saving money in supermarkets is to pay attention to quality first. This sounds even more contradictory: "If the quality is good, the price will definitely be expensive. How can we save money? If you want to save money, you should find a bargain. " All wet. A master shopper must not choose cheap and inferior goods, but how to buy top quality at the most suitable price.
There is a special pork processing factory in southern Fujian that specializes in the Japanese market (I still won't name it, this time not to avoid people's eyes and ears, but to avoid people's eyes and ears). The products such as bacon, ham and sausage are made of superior materials and quality. I asked the master to identify it, and he marveled that it was more authentic than that made in Japan. He recommended it to people around him and received rave reviews.
However, this manufacturer, whose product quality is among the best, is in an extremely embarrassing situation. In the Japanese market, although the price is much cheaper and the quality is better than similar products, Japanese consumers who are superstitious about local products disdain meat products from China; In China's domestic market, because the cost price is much higher than other brands, even if you do business at a loss, you can't compete with those "famous brands" who see you every day on TV. Of course, consumers are more willing to buy low-priced brand-name goods, where will they care about internal quality? I don't think this good factory will last long. That's a real pity. From this, we can understand why there are so many talented people in the world.
For individual consumers, when you suddenly realize that choosing high quality is the real money-saving, when you begin to truly appreciate the joy of life.
Trick 2: Save money. You can't know what you want to pursue all your life, but you can't go to the supermarket without knowing what you really need. I sound like Zhou's charm.
The second way to save money is to make a supermarket shopping list, which can help you resist the temptation to buy unnecessary things, things that may be used in the future (the future is unknown, but the fate of being shelved is known), and not to buy too many perishable things. Remember: the more a person has, the more he is possessed.
Trick 3 to save money, it still sounds like a week. You should know how to choose the most suitable time to do the most suitable thing.
Everyone likes to go shopping in the supermarket on weekends. When there are many people in the supermarket, as long as the flowers are colorful and lively, it is enough to attract customers without real profits. On the contrary, many supermarkets often have more substantial special prices in order to cope with the low turnover on Monday and Tuesday.
This is to choose the right shopping day, and there are differences in different time periods on the same day. For example, before the store closes, most fresh vegetables, meat and seafood will be discounted, and many people will grab them as if they don't want money. Be sure to keep an eye on it at this time. It is true that some of the prices have dropped sharply, but more of them are just hitchhiking and cheaper. Many times, there is a pleasure in impulse, while at other times, staying away is an ethics.
Four ways to save money, beware of trolley traps. Careful readers will find that the trolleys in successful supermarkets are definitely of high quality, because if the trolleys are not pushed smoothly and lightly, it will definitely affect the shopping volume. It is because luggage case is so comfortable that it has already filled a pot before you know it.
Therefore, if your feet are strong and your self-control ability is weak, you may wish to go around empty-handed, and the screening really needs to start again; If you don't want to go twice and don't have a specific bulk purchase plan, you might as well carry a shopping basket; You should be more careful if you take your children to the supermarket. Children's greed is more difficult to control. You might as well set the principle in advance, only let him choose the same or within the price, and cultivate his ability of choice and self-discipline.
Five ways to save money, don't fight unprepared. The preparation work of a shopping master is similar to that of a surgeon before heart surgery. It is necessary to call all brain cells to hold an enlarged standing Committee. The agenda of the Standing Committee includes:
Find out the lowest price of a commodity through the online supermarket; Compare the advertising leaflets of various supermarkets and choose the best supermarket for different commodities; Don't swipe your card in the supermarket to avoid spending money without feeling bad; Make a good budget and only bring the corresponding cash to avoid being fished by supermarkets. In short, we should adopt more circuitous tactics and practice a set of skills to avoid reality and make it empty, and the enemy will advance and we will retreat.
Save money and protect your rights and interests. It seems to have nothing to do with saving money, but in practice, if you don't want to save money, the money will automatically double back to your pocket.
When I was working in a supermarket, the supermarket had to deal with customers' claims every day, such as overdue, short weight, inconsistent labels, mixed wool and silk, quality problems and so on. Japanese supermarkets are so meticulous and meticulous that they still make mistakes unintentionally and pay customers every day. In domestic supermarkets, there are many intentional and even malicious cases, but few customers claim compensation. Many people are too troublesome or embarrassed, and feel that haggling over every ounce makes people feel poor and stingy.
I take it for granted that supermarkets in rich areas should be easy and profitable. Later, a classmate who opened a supermarket told me that it was wrong. The supermarket opened in the civilian area, no one pesters and finds fault, which is easy and profitable. Supermarkets in rich areas are often very picky with deep pockets and cannot be fooled casually. Therefore, we should wait with you carefully. Things are getting better, there is nothing wrong.
It can be seen that the supermarket won without fighting. I actively encourage everyone to look for supermarket compensation, fake and shoddy, compensation! Kidnapping, compensation! Damage the rights and interests of consumers, compensation! Supermarkets give consumers "ten penalties for stealing" and "handing them over to public security organs". Why don't consumers ask the supermarket to "steal one and punish ten" and "hand it over to the Consumers Association and the court of public opinion"?
If I go on, I will become cynical. Actually, I don't have that deep hatred for supermarkets. I like supermarkets as much as possible. I only hope that taciturn consumers can protect themselves and get compensation when their rights and interests are violated, so that the supermarket can run better and better. Therefore, in order to make the supermarket run better and better, every consumer should take out the spirit of forcing debts from tenants by landlords in the old society.
The paragraph of the sixth law, the iron law binding law, can be seen as a continuation of the clever way to save money. The so-called iron rule is to formulate several self-constraints that must be implemented according to your own characteristics.
First, in the procurement of ingredients, try to buy less refined products. I think this is the most important thing.
Because modern housewives are too lazy to do their due duty for the health and happiness of their families, especially the next generation. This will offend many people, but I am sad to see those fashionable modern mothers in the supermarket. They are keen to buy convenient dishes that can be served with a little treatment. Some can be cooked by tearing open the package, some just need to turn around in the microwave oven, and some are more convenient. They can buy ready-made cooked food directly in the supermarket. They would rather buy all kinds of juice drinks than buy fresh fruit to juice themselves; I'd rather buy frozen dumplings than chop meat and bread with my children, jiaozi; I would rather buy vitamin health products than let my children eat vegetables in another way; What is even more rare is that I am willing to pick up a kitchen knife and cook fresh fish dishes for my family with fishy smell.
If modern housewives don't have a supermarket, just like high school students in China don't have a college entrance examination, they will lose their spiritual support. It is true that the fine products in the supermarket do bring great convenience to our life, but these conveniences are of high added value, in other words, the most uneconomical and uneconomical.
It's not just a question of money, you know, every time you process, the nutrition of the food itself is lost a lot, and you spend a lot of money to buy residue.
What's more, in food processing, it is impossible to add pigments, preservatives, preservatives, emulsifiers, thickeners, ph regulators and other chemicals, and it is impossible for Tom Cruise to do so.
I am also engaged in this industry, and I don't think all food additives are a scourge. However, we should be soberly aware that there are too many food additives, which have long been banned in advanced developed countries, and they are still allowed to be used in China, such as sodium cyclamate and flour whitening agent. There are too many food additives, and the medical community has begun to question their safety, and they will be banned in the near future, such as sodium nitrite and sodium benzoate. There are many food additives, which are forbidden by the state, but manufacturers still use them, such as Sudan Red and Clenbuterol. There will be more food additives emerging one after another, which will reproduce faster than cockroaches.
You are a "lecherous" like me, and the merchants will add all kinds of pigments to you; You are the same as me, and the merchants will add various flavors to you; Like me, you "steal the mouth and taste the fresh", and the merchants will add various preservatives to you. So we have cancer villages, where so many girls have their periods when they are only eight or nine years old. While denouncing the environmental factors, I wonder what the mothers of those super precocious girls gave her when she was young.
Well, I don't want to make it too heavy. This iron is easier to remember in another way: please remember that if you are still keen on refined food every day, it is tantamount to letting your children eat instant noodles every day; Just like putting his family under the command of Eight-Nation Alliance, China is in hot water every day.
Iron is second, don't go to the supermarket when you are hungry. There is no doubt that hunger will affect people's judgment.
I found that when I am hungry, I think everything in the supermarket is delicious. Seeing any exquisite food will brighten my eyes, just like seeing a long-lost relative. The result is self-evident. If I really can't avoid the hunger period, I will eat two pieces of chocolate first to avoid my blood sugar being too low and my head going crazy.
Iron is three, and so is stripping. This is my personal experience. When I go to the supermarket to check out, I always take a dispensable item from the shopping cart. This is the so-called "last elimination method". Facts often prove that it is a wise decision to get rid of that.
Tiesi, the checkout will never be stolen. Everyone has this habit. They were bored when they lined up to check out. When they see cute little things next to them, they often steal them and put them in the shopping cart. They are also complacent and feel that they save time.
That's when you fall into the trap of the supermarket. These candy magazines are the high profits of the supermarket. Supermarkets know that people's general psychology is that they are careless about the price when they are waiting and bored.
Tiewu, check the details on the spot. Except for the black words written on white paper, all people with low educational level are superstitious about computers. Many people are convinced of the supermarket scanning settlement system and throw away the shopping receipts as soon as they leave the store.
In fact, there are mistakes in supermarket checkout every day, including: it is too late to temporarily reduce the price and modify the unit price of commodity computers; Repeated pricing of buy one get one free; Bar code Zhang Guan Dai Li; It is difficult to keep up with the computer program of limited-time preferential goods; The scanner didn't ring, causing a second scan; Wait a minute.
Tieliu, those who make up their minds will never buy it. For a certain commodity, anyone who is hesitant and in a dilemma will resolutely return it. Everyone should have learned this lesson. The probability of regret after buying is much higher than that after not buying.
Supermarkets are always wonderful because there is a string missing from our minds. Lala Zaza, that's it. I hope you don't finish reading it quickly and then forget it faster.
Finally, the driving school coach didn't explain to you that all kinds of traffic accidents scared you from driving. By the same token, I say so much, not to make you hate supermarkets, on the contrary, to make you love supermarkets, like supermarkets more and make better use of them. Some people don't like the word "use" In fact, in life, we are all using and being used. You can use it, and you can use it often, which means you are very valuable. For example, my essay, if you think it is still of some use value, I will succeed. At the same time, you can take it as an interactive topic, exchange your experience, let me study hard, and your value will be improved in my merits. Come on, talk about the fleeting inspiration you have generated in reading. Let's interact together!