Planning scheme of catering May Day activities
Planning scheme of catering May Day activities 1 First of all, the atmosphere and corresponding layout of the Labor Day restaurant.
1, dining table Put a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as roses, azaleas, Milan, etc. Its gorgeous colors and rich fragrance can make people's brains in a leisurely environment and increase consumers' appetite.
2. The specific sound effects in the sound restaurant can create a unique atmosphere. The restaurant is decorated with a small landscape, and the tinkling sound of rocks dripping into the spring makes people feel like walking by the stream beside the spring. The restaurant plays some flowing background light music, such as clayderman's piano music, which can make the dining consumers feel particularly comfortable.
3. The lighting intensity and illumination of lighting restaurants have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers eat happily in a visually comfortable restaurant environment.
4. Different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly matched and eye-catching, it is of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.
5. The overall atmosphere of the restaurant is another important factor for consumers to have pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumption psychology of the catering market, it will be favored by customers.
Second, the service of Labor Day restaurant
In the promotion activities, the human factor is very important, which reflects the attitude of a restaurant. People prefer places with thoughtful service and humanization. Therefore, before the promotion, we should do a good job in basic service training, promotion characteristic training, attitude cognition training and so on. , so that the promotion activities can better play its effect. For the National Day restaurant promotion, the staff should also do some necessary knowledge related to the National Day, especially the service content related to the restaurant promotion, so as to enliven the promotion atmosphere.
3. Food Promotion in Labor Day Restaurants There are many ways to promote food in restaurants.
1, National Day restaurant promotion, many merchants will launch corresponding National Day packages and launch corresponding dishes for consumers to choose from.
2、……
Fourth, trend analysis.
1, the catering industry will develop in groups, and brand management and chain management will become the main direction in the future;
2. The development speed of catering brands is accelerating, and more catering will be listed at a faster speed;
3. The consumption of personalized catering industry is becoming increasingly obvious;
4. Catering products and marketing highlight cultural characteristics;
5. Original ecology and green catering will lead the future development trend;
6. Catering competition has developed from product competition, brand competition and service competition to diversified talent competition.
7. Informatization of catering industry and promotion of scientific marketing:
8. Diversified development level of catering industry;
9, the catering industry policy is more standardized, and the industry self-discipline needs to be improved;
10, the change of mainstream consumption and mainstream consumption groups of catering, from city to provincial capital, from provincial capital to city, from city to county seat.
Planning scheme for May Day activities of catering 2 I. Creativity of activities
During the May Day holiday, the catering industry has obvious holiday business opportunities. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period. First, during the holidays, relatives and friends seldom get together; Second, during the small holiday, people's travel demand is strong, so mobile consumption will also bring great performance space to the catering industry.
Second, the name of the event
Steal a half-day break and have a good meal during the May Day holiday.
Third, the activity time
20xx year x month x day -x month x day.
Four. Activity content
1, "Eat spicy Sichuan food and send cool drinks".
During the X-X-X-X activities, all guests who come to our store for dinner for more than X yuan will be given a selected sweet fruit (or a cup of sour plum soup) at each table.
2. "Fine Sichuan cuisine, people-friendly price".
During the X-X-X-X activities, our store has specially launched three packages of "Fine Sichuan Cuisine at People's Price": three-person parent-child package, six-person happy package and xx family photo package (10 person).
3. "How much do you know about classic Sichuan cuisine" quiz.
During the dinner, ask some questions about Sichuan food (not too simple). Customers send the answers to the SMS platform of the restaurant, and those who answer correctly get exquisite small gifts worth X yuan, and the restaurant also gets a large number of customers' mobile phone numbers, which will become the goal of future publicity services.
In recent years, it has become a specialty of many hotels because people are willing to spend money and spend it on holidays. Many people have tried every time, but as people's consumption concepts become more mature, their consumption behavior will become more rational.
Therefore, it is not always effective to engage in promotional activities on holidays. The best way is to customize a set of marketable catering products for your target customers:
For example, a shopkeeper who runs a flavor restaurant doesn't have to compete with western restaurants and bars on Valentine's Day, Christmas and other western-style festivals. Instead, we should pay attention to Chinese festivals such as the Spring Festival and launch several seasonal dishes in time to create a dining atmosphere with traditional aesthetic feeling. On the contrary, he will win customers who prefer China festivals.
Planning scheme of catering May Day activities 3 I. Activity time
X month x day -X month x day (xx store)
Second, the content of the activity
1, the slogan: "Go to xx, eat Sichuan food, and refresh yourself".
During the X-X-X Golden Week, each table will be presented with a cool and sweet fruit (or a cup of sour plum juice) for all the guests who have tickets to visit xxx Garden that day.
2. Touch the "May Day" lucky draw.
During the holidays from X to X, diners in xxx store can take part in the lucky draw by table, and any guest who draws the word "May Day" will get a ticket to xxx Garden; Anyone who draws out the words "May Day xx Store" will get a tricycle ticket to visit Shichahai Hutong.
3, "xxx hotel dishes fragrant camphor tea duck sale"
During the activities on X-X-X-X day in xxx store, it is only limited to the special sale of xx fragrant camphor tea duck in xxx hotel every day, with the original price of xx yuan/duck and the special price of xx yuan/duck. During the activity, there are two special dishes for guests to choose: roast abalone with soup (original price: xx yuan) and red ginseng onion (original price: xx yuan).
In addition, in order to repay consumers, during the X-X-X-X-X activity, the xxx store specially launched three packages of "Fine Sichuan Cuisine People's Price": three-person parent-child package, six-person happy package and (xx-person) family photo package.
4. Book a "Yizhizhai" restaurant to enjoy the garden.
During the X-X-X-X activities, all guests who dine in Yizhizhai can visit xx Garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine in xx, the classic of Sichuan cuisine".
The business opportunities of the May Day Catering Festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period: first, during the small holiday, relatives and friends rarely get together; Second, it is in the spring season, and there is a strong demand for spring outing and tourism. Mobile consumption of tourism will also bring a lot of space to the catering market! It is also very important to make a concrete analysis of the market environment:
Self - analysis
Is to make an objective evaluation of the situation of your own production department. Every catering marketer can come up with many first-class promotion methods, but no one can ignore: what can managers do in a specific business period, a specific cooking level, a specific restaurant environment and the use of limited resources? This requires operators to think about it: what is the purpose of promotion? What can you do with your cooking level? What can your restaurant environment do? How much do you want to spend?
Tourist source analysis
The tourist source of May Day catering promotion is very important, so managers should deeply analyze the situation of the tourist source market in order to be effective. When analyzing customers, we should consider the following questions: Who is the customer? What do customers need to satisfy? What are the customers dissatisfied with?
Theme determination
Determining the promotion theme is how to package. The theme of promotion is very important, because it determines the attractiveness of the whole promotion to the market, and it is also the central content of advertising, restaurant decoration, service form and sales method. What kind of theme to choose depends on the purpose of promotion and the affordability of the target market. The packaging of any promotion theme should consider the "taste" and characteristics of the target market, have an expression that caters to the market, highlight the promotion content and "selling point", and emphasize creativity. It is difficult to attract people without creative promotion packaging.
Promotion mode
There are many ways to promote catering, and they are constantly innovating. To sum up, there are special presentations, themed foods, preferential promotions, letter promotions, cultural performances, cooking performances and so on.
Execution and control
No matter how good the promotion plan is, no matter how novel the idea is, if it is not implemented, it will only be some ideas. Only by taking action can we turn all our ideas into reality. If there is no good control in the implementation process, the promotion activities may deviate from the track.
Only when all the principles and strategies of promotion planning are determined in the form of promotion plan can the merchants better implement them and all the promotion personnel better cooperate with them.