How to make money by operating Tik Tok account?
1, products with goods
If the products they sell are well-known brands, there is basically no need to "lecture" users, and they should be properly guided to "poke" their pain points and needs through the content of Tik Tok. At this time, as long as they have certain advantages in price, most of them will naturally clinch a deal.
If it is a non-well-known brand, we can start with the content: making freckle products can teach people to freckle, and whitening can teach people to whiten. Grasp the reasons why users buy, make content normally and provide content value.
Step 2 advertise
In addition to selling goods, you can also sell advertisements-leave your contact information on Tik Tok, and advertisers who need it will generally search for it themselves and then come to the door. Some of them are Taobao merchants, and generally require window hanging or Tmall store product links: the effect of window hanging varies from person to person, and this is not the main push; The video is directly connected to the Tmall store, and it is relatively easy to place an order with sales evaluation, and the effect is more significant.
3. Training or consulting+industrial cooperation
In addition, it can also be achieved by providing training and consulting services. Accordingly, we can also find some related industries to cooperate and reach a horizontal alliance. For example, if you want to realize the realization by charging a naming fee for "naming your baby", you can guide customers to add WeChat for docking, and then provide services, because you need to check your birthday for naming.
4. Repurchase and referral
The next goal after the transaction is to guide the repurchase, the essence of which is to continuously provide high value and build trust.
Here are some common ways to lock in customers and buy them back:
Construct a reasonable membership system; Such as: JD.COM plus sign.
Annual card, annual package, etc. For example, the vice card of hairdressing and beauty industry.
Credit card coupons: For example, if a tea shop has 5 cups of credit cards, you can get coupons for 1 cup and Ruixing.
Matters needing attention
In the actual operation process, we found that it is very effective to engage in "gift giving" activities frequently and suck powder for WeChat. Many fans, whether you are a big name or not, will add things as long as they are sent (try it if the budget is sufficient). After the traffic is led from Tik Tok to WeChat, the most effective way to realize the transaction faster is to let the old users "convince" the new users.