What are the brand values of McDonald's?

1. The brand value of McDonald's plays a very important role in attracting investment and developing projects in other fields. Other enterprises or investors will decide on investment and cooperation based on McDonald's brand, and can make use of the power of its brand to develop widely;

2. As a world-famous brand, McDonald's brand value is a huge intangible asset of McDonald's, which has the function of distinguishing the source of goods and plays an important role in ensuring the quality of goods and services;

The brand personality of McDonald's is young and energetic. Providing customers with life through environment and service is also an important part of McDonald's brand value.