A catalogue of books with a complete collection of naming techniques
foreword
Good Name and Good Luck —— Preface to the Fourth Edition
Preface to the third edition
Preface to the second edition
Preface to the first edition
The first chapter is a simple NIS nomenclature.
Section 1 NIS nomenclature
Basic contents of NIS nomenclature
Specific steps of NIS nomenclature
Example of NIS naming method: Dafang Decoration Co., Ltd.
Appendix 1 Homonym of Surname
The value and function of NIS nomenclature in the second quarter
The third section guides the laws and thinking methods of naming.
The law of guiding naming
Creative thinking method of naming
Section IV "Bauhinia Garden" Case Analysis
Chapter II Names of Characters
The first section is the history of names, Chinese characters and numbers in China.
name
word
figure
List of names, figures and numbers of historical celebrities
Case Appreciation: Nicknames as Media
In the second quarter, the Chinese surname Jane said
How to give people a good name
Pay attention to naming people.
The top ten ways to name people.
Good name cross standard
Section 4 Naming Habits
Pay attention to ancient and modern names
Ancient and modern naming technology
Section 5 Nomenclature of Five Elements
Five elements restraint
The meaning of trunk and branch
10 days dry
12 earthly branch
Calculation of day and night time
The 24 Solar Terms
Introduction to calendar knowledge
Paisizhu
Judgment method of the rise and fall of five elements
How to use name information to adjust luck
Examples of naming methods of five elements
Section 6 Five-grid Mathematical Nomenclature
Correspondence between number and five elements
Correctly calculate the number of strokes of Chinese characters with names.
How to determine five-grid mathematics
A comprehensive example of naming five-lattice mathematical theory
New achievements in the allocation of three talents
The main defects and solutions of the theory that "heaven, man and earth are in harmony with each other"
Matters needing attention in five-cell naming
Named case analysis
(1) can't bear to "read"
(2) Interpretation of "Haier"
Section 7 Introduction of Foreigners' Names and Knowledge
Chapter III Pet Naming
Section 1 Keeping pets to cure diseases and eliminate disasters
Section 2 How to Name a Pet
Section III Induction of Animal Names
Chapter IV Naming of Enterprises and Stores
Section 1 Enterprise Name
Enterprise name rectification strategy
Enterprise naming method
Method of changing enterprise name or logo
Factors affecting the change of enterprise name
The naming of service industry focuses on prominence.
Section II Case Analysis
(1) The secret of success of "printing waiter" printing factory in Tokyo, Japan
(2) Naming of "Project Hope"
(XXX Yin Jie embroidery co., ltd changed its name.
Section 3 Shop Naming
What factors should be considered to create an auspicious store name?
Seven ways to name a store.
Chapter V Product Naming
Section 1 Basic Principles of Product Naming
Section 2 How to Name a Product
The third section is the naming case of international famous brands: the birth of Metro, the king of British automobile brands.
Section 4 Structural Types of Product Naming
Section 5 Translation of International Products
Three common methods of trademark translation
Translation pays attention to the recognition of sound, form and meaning.
Section VI Case Analysis of the Clever Use of Naming Strategy by Emithkline Company
Chapter VI Brand Planning
Section 1 Brands, Trademarks and Famous Brands
Section 2 Method of Creating Brand Names
The third section brand name judgment method
The fourth quarter brand naming process
Section 5 Brand Logo Design
Section 6 Brand Extension Naming
Section 7 Case Analysis
Robust legend
Gains and losses of Wahaha brand extending to new products
Chapter VII Naming and Renaming Procurement Examples
Example of naming enterprise stores in section 1
(1) Shang Wenxuan Qi Ming Brand Planning Company
(2) Caomuren Tea Art Co., Ltd.
(3) Shuangkexin Beauty & Hairdressing Co., Ltd.
(4) Jin Xinnuo Certified Public Accountants
(5) Qianbaoxuan cosmetics store
(6) Liangxiang Food Co., Ltd.
(7) Soltrey Information Center
Wanshunbo industrial co., ltd.
(9) Xijule Decoration Fabric Shop
(10) Riyuexing Residential Community
(1 1) Sihaipeng Hotel
(12) Product name-"Jinzhi" sesame oil
(13) domain name design
Section two, examples of personal naming and renaming.
(1) Baby name: Yang Zicheng
(2) Baby name: Shi Airan
(3) Name the newborn: Lei Jingyan.
(4) Newborn name: Cheng Zhongkai.
(5) The juvenile changed his name: Jiang Yuyu.
(6) Children changed their names: Wang Zikang.
(7) Name of the newborn: Parker Xinyue
(8) The young man changed his name: Zhang Yichi.
(9) Young people's stage name: Lu Ning
(10) Newborn name: Wang Fangzhuo.
(1 1) The name of the newborn is Zhao Yu.
Section 3 Examples of Naming and Renaming Chinese and Foreign Brands
(1) The Origin of Coca-Cola Brand
(2) Marlboro brand comes from place names and place names.
(3) The history of the rise and fall of two brands of Ford Motor Company in the United States-"edsel"
But before he could conquer, he died, and this "wild horse" won the flag and won a reputation in America.
(4) "Exxon"-the most expensive name change so far.
(5) Wahaha brand is inspired by Xinjiang children's songs.
……
Chapter VIII Names Accompanying Life
Chapter IX Appreciation of Signature and Logo Design
Chapter 10 Dictionary of Named Words
refer to
postscript