How to design the entrance post?

Door head is the entrance of brand traffic, the most important media and the key to the success or failure of store competition. According to statistics, the failure rate of entrepreneurial shops playing cold air at the door is nearly 90%. For shops with good performance, good facade advertising is essential. In fact, the door head not only refers to the small signboard with a signboard on the top, but also includes the facade of the whole shop, including walls, glass, floors, windows and so on. Unity can be called storefront advertisement. Today, let's take a look at how to design and make the door of a single store.

Characteristics of single-door stores

This kind of storefront has several characteristics. The width of the facade is about three or five meters, and the columns on both sides are relatively small, generally 30cm-60cm. This kind of storefront should pay attention to the following problems: because of its small width, the length of this kind of storefront is generally two or three times the width, which is easy to produce the feeling of less light and darkness when entering the store; This is easily overlooked by consumers who rush by; Even if it is seen, because the light is too dim, it will greatly reduce the desire to go shopping, thus reducing customers.

Solution:

First, strengthen the lighting in the store. You can also consider installing some led advertising light boxes at the door to make yourself more dazzling! The overall tone of various logo advertisements in shops should be brighter, and dark colors will absorb light!

Second, such shops are small in appearance and need to make full use of the space around them for publicity; Such as side light boxes, small luminous signs, vertical billboards outside the store, etc.

Tips: logo Circle is a well-known one-stop platform for purchasing raw materials and finished products. It is jointly initiated by eight well-known enterprises in Shenzhen and is one of the first batch of innovative ecological enablers in the national Logo industry. With the brand core concept of "accurate delivery and one-year replacement", we are committed to solving the procurement and service problems of small and medium-sized enterprises in the logo industry, and improving the procurement competitiveness and management service efficiency of platform users. At present, there are 12000 logo suppliers, and the platform products cover 1 1 categories, with nearly 20,000 logo products. Logo raw materials, accessories, various advertising signs, logo sign customization, logo tail goods and second-hand equipment, products you want to identify, logo circle! When making the door, choose the logo ring, which is experienced and makes you satisfied!