Some local products in Chongqing are so smoky.
Longfeng Chengxiang cigarette was founded in 1997, which is one of the key brands of Sichuan-Chongqing Zhongyan. There are many varieties of dragon and phoenix (festive treasure), dragon and phoenix (festive classic), dragon and phoenix (soft rhyme), dragon and phoenix (hard rhyme), dragon and phoenix (hard rhyme), dragon and phoenix (festive) and dragon and phoenix (excellent product). Dragon and Phoenix Cheng Xiang cigarettes follow the pattern and connotation of dragon and phoenix Cheng Xiang in China traditional culture. Since its birth, dragon and phoenix have been widely recognized for their unique happy culture.
Business history:
In order to expand the brand of "Long Feng Cheng Xiang" cigarette, seize the gold price and enhance the brand competitiveness of the company, Chongqing Tobacco Industry Company launched a new product "Long Feng Cheng Xiang (Happy Cigarette)" in the main city of Chongqing on February 23, 2003. Since the products entered the market, the characteristics of products have been publicized by holding promotion meetings, using radio and television, newspapers and periodicals, holding large-scale performances and Christmas promotions. And widely distribute cigarettes to consumers for free evaluation and smoking. In just a few days, consumers in the main city accepted the product. In addition, the launch of this product fills the gap in the 80 yuan price of the "Dragon and Phoenix" brand, which not only satisfies consumers' pursuit of the brand, but also fits the consumption power of different consumer groups. So the sales trend is very promising. In just one day from 27th to 28th, 20 districts and counties in the main city and western Chongqing sold 15470 pieces, ranking first in the sales charts of companies in all sales regions.
Brief introduction of Sichuan-Chongqing Zhongyan? Established in 2003, Sichuan Yuzhong Tobacco Industry Company is the only large-scale inter-provincial cigarette industrial enterprise in the tobacco industry so far. The company has two subsidiaries, namely Sichuan Tobacco Industry Company and Chongqing Tobacco Industry Company, and eight factories, including Chengdu Cigarette Factory, Shifang Cigarette Factory, Xichang Cigarette Factory, Mianyang Cigarette Factory, Chongqing Cigarette Factory, Fuling Cigarette Factory, Qianjiang Cigarette Factory and Great Wall Cigar Factory. * * * The company has more than 30,000 employees 1.3 million, and the cigarette production plan is 23 1.4 million boxes. The scale of cigarette production and the total amount of profits and taxes rank seventh and eighth among 8 industrial companies (groups) in China. The company's total assets are 654.38+0.5 billion yuan, with domestic first-class and international advanced technology and equipment. Major factories such as Chengdu, Shifang and Chongqing invested 3 billion yuan in technological transformation during the Tenth Five-Year Plan period, and all of them built garden-style factories with information, intelligence and modernization.
Under the great attention and correct leadership of the State Tobacco Monopoly Bureau and the party committees and governments of Sichuan and Chongqing provinces, the company has made every effort to promote the brand development idea of "strengthening biology, being a refined son of heaven, being a superior dragon and phoenix, and creating domestic cigars first" in accordance with the development strategy of "keeping pace with the times, taking advantage of the trend, combining inside and outside, and promoting as a whole". Since its establishment more than four years ago, the company has remained stable. On the basis of 5.3 billion yuan in 2002, the total tax and profit in 2007 reached 654.38+0.007 billion yuan, nearly doubling, which was the financial pillar and the first tax and profit household in Sichuan and Chongqing provinces respectively.
The high-end brands of the company mainly include Jiaozi, Tian Zi and Longfeng. Among them, "jiaozi" series products have grown from more than 70,000 boxes to 250,000 boxes, covering more than 95% of the provincial markets in China. Jiaozi and Tianxiaxiu are both well-known trademarks in China, Jiaozi brand is rated as the most caring brand in China tobacco industry, and Great Wall and Lion brand have 80% market share of domestic cigars. Great Wall Cigar has represented China in many international expositions and won the Damascus International Gold Award and Panamanian Silver Award. The patented technology of compound biochemical preparation with high fragrance and harm reduction, which is popularized and used in middle and high-grade products such as "Longfeng" and "Jiaozi", is in a leading position in China and is sought after by the market.
After more than four years' efforts, Sichuan-Chongqing tobacco industry has stood at a new and higher starting point, and is in an unprecedented golden development period with more opportunities than challenges. The concrete manifestations are as follows: first, the overall development has realized the strategic transformation from "seeking survival" to "seeking leapfrogging"; Second, the economic operation has changed from "steady growth" to "improving quality and speeding up"; Third, brand cultivation has changed from "learning to follow" to "independent innovation"; Fourth, the system and mechanism have changed from "exploration pilot" to "gradual improvement"; Fifth, the internal supervision has changed from "focusing on reaching the standard" to "focusing on the root cause". In the next step, the company will vigorously promote the entrepreneurial spirit of "passionate entrepreneurship and innovative development" with the concern and attention of the party committees and governments of the State Council and Sichuan and Chongqing provinces (cities) and the full support of all sectors of society. In 20 10, Sichuan-Chongqing Zhongyan put forward the brand development idea of "New Sichuan-Chongqing, New Tobacco", striving to achieve "2 million boxes of cellar, 1 10,000 boxes of longteng".