Department work summary and plan selection
Department work summary and plan (1) (1), National Day sales plan and completion.
The National Day sales task of the air conditioning course in Store X was 730,000 yuan (the same period last year), and actually completed 465,438+0,438+0,000 yuan. Sales volume 152 sets, accounting for 56% of the sales amount.
(2) According to the market survey, the number of air conditioners in Store X accounts for 25% and the amount accounts for 22%, while the number of air conditioners in Store Gome/KLOC-0 accounts for 23% and the amount accounts for 28% (including Gree air conditioners), and the number of air conditioners in Store X accounts for 25% and the amount accounts for 24% (including Gree air conditioners).
(3) Use A, B and C cards, and use cash cards and vouchers. The A card in mitsubishi electric is subsidized by the manufacturer 500 yuan, but the B card is not. Card C used a total of 18403 yuan, accounting for 4% of the sales, and Midea used 8959 yuan, accounting for 6% of the sales. Card C has the right to use 2% of the total sales, except for the high price control system and the National Day policy of American manufacturers to make up the difference. It is hoped that the purchasing department will increase the authority of Midea's C card to 3%-4%, Haier's C card to 6%-8%, cash card to 200 yuan, accounting for 0. 13%, and value voucher to 1 1099 yuan, 3%.
(4) There is no problem with price, inventory and price. As long as the price is the lowest than the customer, the transaction is the main one. National Day inventory machines of all brands can be matched at the middle and low end, and there is no reservation.
(V) Main sales features of National Day.
Compared with the same period of last year, the National Day passenger flow dropped a lot, except for all the product sales of Haier, Kelon and Hisense, among which Haier Air Conditioning grew the most, with an increase of 1 13% and 821/8 yuan, followed by Kelon with an increase of 260% and Hisense with an increase of 32%. The decrease amount is 95 167. (There were 77,000 projects in panasonic air conditioning last year) There are several reasons for the decline in National Day sales:
1, National Day promotion is not attractive enough.
Buy 400 to get 200, buy 800 to get 400, which is limited to the exclusive products of small household appliances and has little impact on household appliances. Coupons for exclusive products of small household appliances were not used in air conditioners during the National Day and did not promote the sales of air conditioners. Compared with Gome Suning, the activities of our company are not bright, and the sales during the National Day are not as hot as that of Sanya Store in 0 yuan in August. Contents of Suning's National Day activities: buy 500 items and send them to 100, 1500 to 200, 2500 to 300, 3500 to 400, and make an appointment for 100. 20 yuan equals 200 yuan, 50 yuan and 500 yuan, and Gome 1500 returns 65438+. Comparatively speaking, the activities of our company have not played a great role in promoting household appliances. The publicity of our company's activities is relatively simple and not targeted. It is recommended to use SMS platform information. This time, Everbright's KFC voucher activity was relatively successful, and 495 copies were sent out. Customers get benefits and get better feedback.
2, the problem of sales staff
Midea's two shopping guides for air conditioners are newcomers, unfamiliar with the company's processes and poor sales skills, which led to a serious decline of Midea's air conditioners on National Day this year -4 1%, down 65,438+10,000. This time, it ranked second in the Eleventh X region. Suning Store sold 88 sets, with a sales volume of about 200,000, accounting for the sales volume of a high-end model. We sold1593.865 million. And recently, due to the boycott of Japanese goods, it has decreased by -530%, and Haier, Kelon and Hisense have risen against the trend. The shopping guides of Haier, Kelon and Hisense are all old employees, with good sales skills, strong customer awareness, familiarity with company processes and strong arbitrage ability. Haier's shopping guide arbitrage ability is strong, and high-end guests like Haier's whole products, which also contributes to Haier's sales growth.
The monitor underestimated the National Day.
Although Midea's air-conditioning shopping guide training was conducted on the eve of the National Day, it still caused a serious decline in the sales of Midea's air-conditioning on the National Day. Failure to make a good sales forecast and reasonable judgment on the National Day is also an important reason for the decline in sales. Our grass-roots leaders failed to better inculcate the company's policies and feed back the activity information of other shopping malls in time, which needs to be reviewed.
4. National Day market share
During the National Day, the production ratio of our air conditioners in the whole air conditioning market in X was at a medium level, with Midea Sanya ranking second, Haier Sanya ranking first, Kelon Sanya ranking first, Hisense Sanya ranking second, Mitsubishi Heavy Industries Sanya ranking second and Mitsubishi mitsubishi electric Sanya ranking second.
5. Customer complaints, logistics and after-sales problems During the National Day, there were no serious complaints about logistics distribution and after-sales installation, and some customer feedback problems were solved in time, and no major complaints appeared.
Next work plan
I. Business Direction and Objectives
Sales task. The next month is the traditional off-season of air conditioners, so it is necessary to strengthen team training, formulate a training plan with supervision and inspection, do sales skills training once a week and feed it back to the department head, the store manager to supervise and inspect, and communicate with the shopping guide to understand and relate some psychological fluctuations caused by the off-season sales, so as to ensure that the annual sales of air conditioners are the same as last year.
Second, be strict with yourself. As a class teacher, we should strictly demand our own code of conduct, improve our professional level, pay attention to the changes in sales, study more, adjust the market of competitive stores every Friday, solve the feedback problems of employees in time, communicate with brands that can keep up with the progress of tasks, find out the reasons and promote sales.
Third, I hope the company will increase sales promotion and promote year-end sales.
/kloc-from October to October, mainland customers came to X for the winter and also entered the peak season of Sanya sales. Through the sales in 1 1 month, it is found that X customers need to buy home appliances for decoration during the National Day, which accounts for a large proportion of the whole customer group. I hope the company can do some targeted publicity and inform these consumer groups with certain purchasing power. The number of customers in surrounding counties, cities and towns has decreased significantly.
The company can sponsor many new real estate projects in X city, X city and X city, or distribute shopping bags with our name, telephone number, address and logo for advertising.
Fourth, improve the service level around taking customers as the center.
Continuously improve the service and management level. Smile, use civilized language, ask customer service more quickly and efficiently, and solve and restore the problems and suggestions reflected by customers in time.
(2) Summary of enterprise marketing work
The pace of life always comes out by accident. The more inevitable it is, the more regrettable it is. It happens by accident. From165438+1October 1 1, Tianshou food was added for two months and three days. When a newcomer writes a year-end summary, it is naturally a thick stack of original bills, which form statements in different lockers. There is a warm current in my heart. They silently recorded the results of two months, like annual rings, with traces to follow but inexhaustible.
20xx these two months mainly focus on collection and summary, including financial statements, sales points, sales ranking of general statements, material consumption assessment of raw material warehousing statements, and salary statements. When all the sentences clearly appear behind the watchmaker, they belong to their text combination. From that moment on, I became a completely new person, curious and happy. I am very happy to fight again in my beloved financial field, and I am also very afraid to return to the accounting post of "always preventing mistakes and reflecting every night". But that's how it started. I have always felt that I am not a person with quick adaptability, and I am afraid of being unfamiliar. Unfamiliar environment always seems to be an unknown. After being familiar with the unfamiliar environment, I suddenly feel that I have gradually integrated into this group and started to share the fun brought by work again. Although the footprints during my standing are enough to make me look down on the world, I feel sad and happy, but I still feel heavy about such a fact.
I regard him as my love in return. As a member of marketing, I naturally understand that the real connotation of marketing is to meet the demand, create value, treat every employee and guest with full enthusiasm, and make myself a landscape to show talent. The meaning of leadership is to make everyone good enough to be independent. But I think in this fast-paced world, nothing can replace the emergence of more and more substitutes. Look at the remaining materials in the cupboard. I think it will get thicker and thicker. The reason why we exist is to make ourselves stronger and irreplaceable. It replaces life.
Another year has passed. This is my first year here, just like the old days. There are some defects and deficiencies in my work, but I have spent them seriously. Worthy of every day, worthy of our own life, because this is a substitute for life, and we are only doing this thing all our lives. Life is every accidental trajectory, and then superimposed into necessity, depending on whether it is happier or sadder. I will make myself happy at work and bring every happy moment of growing up to everyone around me. The new year's work has begun, and I will learn to work modestly and cautiously and join the big family of enterprises as soon as possible.
Department work summary and plan (II) 1. Set the work goal for each time period: the goal is the direction of work. Once the goal is established, it will become the leading navigation mark in the work operation, and all work actions should be carried out around this work goal.
2. Analyze the reasons for customer churn: the promotion of wealth management products is not in place, the team members are unprofessional, the types of wealth management products are single, and the company's wealth management products have no obvious competitive advantage compared with similar products of brother companies.
3. Collect and analyze customer information: you can conduct financial activities in large squares, residential quarters and financial industry exhibitions; At the same time, it is necessary to collect more detailed information about the intended customers, such as the understanding of the industry and the reservation of wealth management funds.
4. Carry out investment and financial exchange meetings: actively select target customer groups, screen out effective customers of different financial products, dig deep into old customers, develop new customers and expand the number of customers; Efficient use of limited human resources, in a short period of time using a variety of means to contact customers, interested in the target customers to implement mass face-to-face marketing.
5. Enhanced advertising: The forms of publicity include newspaper advertisements, car mobile videos or car body advertisements, and online advertisements (emphasizing the content enhancement of the company's website).
6. Customer maintenance: telephone call back, door-to-door visit, holiday greetings and timely notification of the latest project information.
At the beginning of the new semester, looking back on the past semester, under the correct leadership of teachers and the guidance of the presidium, a series of activities were carried out to strengthen the exchanges and feelings between officials. The three organizations get along well and feel like a big family, which makes all the work go smoothly and the department summarizes the plan at the end of the year.
At the beginning of the new semester, the orientation work followed, and the three organizations actively cooperated. Although the weather was bad and it was raining, it didn't reduce our enthusiasm for work. We showed the freshmen the way and led them through various formalities, which also left a deep impression on the freshmen and laid the foundation for recruiting them. After the military training, the recruitment work was in full swing, and members of various departments were assigned to various groups to go to the dormitory for publicity. The students are very enthusiastic about our arrival. Through my previous work, I thought I had a preliminary understanding of freshmen, but I didn't expect it to surprise us during the interview. I look capable, but it makes people uneasy.
The first large-scale activity for freshmen to enter the three major organizations is the first international water carnival in Liuzhou. From previous work deployment to volunteer recruitment, freshmen witnessed our work experience and raised our goal to a higher level. In the process of volunteer service, the three organizations actively cooperated and led more than 300 volunteers in the school to stick to their posts in the cold wind and rain, always demanding themselves as an excellent volunteer, and earnestly completed the tasks assigned by the organizing Committee and the Youth League Committee, which was well received by all walks of life.
One of the most important student jobs, the school sports meeting, will come in October. The key work should not be sloppy. Every job should be arranged in place. All departments should cooperate with logistics and warm-up of athletes. From the training of athletes to the beginning of the competition, it is inseparable from the logistics supply work of the department. Even the cheerleaders are working hard for the honor of the department. Although the final total score of the group only won the second place, it did not reduce the spirit of "reinforced concrete" at all.
As for badminton Federation, we should take a good look at ourselves, find problems from ourselves, learn lessons, and don't put the blame on others. Only by knowing yourself can you win every battle.
In order to better promote exchanges and feelings between departments and cadres, the school also held interesting activities for departments and cadres. The department also carried out interesting barbecue activities for departmental cadres, and also provided a platform for departmental cadres to communicate.
When participating in various activities, the work of the department should also be followed up. Our department is responsible for purchasing all the students' volunteer certificates and summarizing the volunteer time. We can't ignore the training of assistants. After a semester, the assistants are basically familiar with the department's workflow, and detailed problems will often appear. Ministers and deputy ministers will also find problems and solve them in time.
Next semester, while consolidating all the work, we should also strengthen other work.
The work left over from last semester should be completed as soon as possible, such as purchasing a volunteer card, and China volunteer card should be bought and registered as soon as possible, so that the volunteer service time of freshmen can be completed on the card as soon as possible without affecting their work this semester. Then there is assistant training, so that they can start all the work of the department as soon as possible, and then hand over the work of the department to them independently step by step, so as to prepare for the role change and lay a good foundation for the promotion to the minister or deputy minister next semester, so as not to be caught off guard.
Actively carry out the meeting of the organizing committee, arrange volunteers to fill in the working hours, and do a good job of supervision to ensure that there is no problem in the work.
Ability is cultivated from work and experience is summed up. I believe that with everyone's efforts, the three institutions will get better and better, and the future will become brighter and brighter.
In a blink of an eye, 20xx has become history, but we still remember the fierce competition last year. Although the weather is not particularly cold, the recruitment banners flying all over the street are enough to make people realize that the valve industry will be another big market in XX and the competition will be more intense. Marketing directors, sales managers, regional managers, and hundreds of enterprises, large and small, are all vying for talents and markets. Everyone has really felt the cruelty of the market and can only sit still. Summary is to foster strengths and avoid weaknesses in the coming year and have a comprehensive understanding of yourself.
Department work summary and plan (Part III) 5. Complete the requirements of window computer equipment, and carry out preliminary research and preparation for unified procurement.
6. Actively contact and coordinate the telecommunications bureau, maintain internal LAN lines, open network interfaces, and install mobile phones. , to ensure the normal operation of the administrative service center network communication.
7. On the basis of listening to experts' opinions, further revise and improve the network equipment procurement demand plan of Lishui county administrative service center and the software function demand plan of Lishui county administrative examination and approval service center, and earnestly do all the preparatory work for local area network construction.
8. Actively cooperate with other departments to complete other tasks.
Cooperate with the General Department to complete information uploading and statistics; Assist the business department to sort out business matters and upload them to the central website in time; Assist the supervision department to do a good job in fingerprint attendance statistics, develop and make statistical software for window staff assessment, and assist in the social evaluation and statistics of window and window staff.
II. Work Plan for the Second Half of xx
In the second half of xx, the information center will take the construction of internal local area network as the first priority, adhere to the principle of "practicality, economy and economy", and constantly improve the software operation process and methods according to the working characteristics of the administrative service center and the window department, and do a good job in network maintenance in time.
1. Complete the procurement of network hardware equipment and approved software, submit the equipment procurement plan to the procurement center, and assist the procurement center to complete the procurement of network equipment and software.
2. Complete the construction of internal LAN and build a network office and service platform. Install and debug network equipment, sort out the existing network equipment, and make the network equipment rationally laid out and standardized. Through the internal LAN, we will promote the online office of departmental windows, improve work efficiency, and better embody the purpose of "convenience, efficiency, integrity and standardization".
3, complete the window computer procurement (synchronized with the software bidding procurement), and approve the software installation and debugging.
4. Adhere to other routine work.
(1) Continue to maintain the website and update the website content in time.
② Continue to manage the central LAN to ensure the normal operation of the central network.
(3) Continue to maintain the central computer equipment to ensure the normal work of the central computer equipment.
④ Continue to provide technical support and services for the windows of all departments in the center.
(5) Assist other departments to do related work (such as social appraisal, etc.). )
Department Work Summary and Planning (Part IV) Since June of 20xx, I have worked in the planning department of the company for six months. After half a year of running-in and planning, I have a deeper understanding of the planning work.
First of all, the work of the planning department is to better serve the sales department and provide more favorable, distinctive and convenient ways to obtain customers for sales. At the same time, whether it is the design of graphic content or the writing of words, it is necessary to express the product and brand connotation of the project to the target audience from the perspective of sales and combined with the planning creativity, thus providing more favorable conditions for sales.
Secondly, the choice and grasp of media channels should be accurate. For example, at the beginning of 10, we launched the WeChat friends circle advertisement, which gave me a lot of reflection and inspiration. In the choice of channels, WeChat friends circle advertising is undoubtedly the platform with the largest traffic and the widest audience. However, it is precisely because of its 100 billion-level traffic that nearly 1.2 million advertisements were placed in our company, which consumed more than 90% in just two days. The reason why this happens is because we underestimated the traffic of this advertising platform, and because we didn't do a good job of disclosure before launching, which showed that we didn't clearly express the launching time span with advertisers and didn't advance it. In the next work, if there is such an advertisement, we need to do the following:
First, the agreed delivery time, including the daily delivery time and the time span of the whole advertisement delivery.
Second, adjust the delivery conditions according to the current delivery effect, and divide the whole advertisement into three to four stages. From the second stage, the selection will be adjusted according to the customer situation and the delivery effect of the previous stage, which will provide strong support for the subsequent advertising.
Thirdly, in the process of writing the scheme, we should pay attention to writing from the perspective and needs of developers, not just based on personal feelings. At the same time, we should pay attention to the communication in advance, the communication in the writing process and the adjustment afterwards to avoid large-scale anti-manuscript. In addition, it is necessary to summarize the necessary parts in the process of scheme writing and form a writing system to facilitate future scheme writing.
Finally, as a department that needs three to four people, we should do a good job in recruiting and coordinating personnel in next year's work, which is exactly what we need for growth.
My plan for the planning department is that when there are three or four projects, a graphic design is needed to be responsible for the design of project graphic advertisements and daily publicity pictures; One copywriter, responsible for the copywriting of related projects and the operation of Sohu number and headline number; A planning assistant, responsible for the daily cooperation and communication of Party A, the writing and implementation of the activity plan, the writing of the bidding plan and the daily market adjustment.
And these can never be fully equipped overnight. The priorities of these three positions should be planning assistant, graphic design and copywriting.
In next year's work, we will also recruit personnel according to this situation. The above is my summary of the work of this department and my work plan for next year.