Hong Kong Disney SWOT analysis
1 Analysis of resource strength:
Hong Kong Disney is located in Penny's Bay, Lantau Island, New Territories, Hong Kong, covering an area of 126 hectares. There are buses and subway lines to and from Disneyland. The transportation is developed and Hong Kong's local service industry It is developed, has a relatively sound service system, and has advantages in human resources. It is the first Disneyland in China. Disneyland integrates American culture and Eastern culture. Do as the locals do. Another attempt at cultural integration attracts tourists from all over China and consumers from Southeast Asia to go and spend. For entertainment, relying on the advantages of Hong Kong’s “shopping paradise”, operating profits are considerable.
2 Analysis of resource disadvantages:
It covers an area of 126 hectares and has four theme parks. It is the smallest Disneyland in the world. Consumers with higher consumption levels will choose to go to surrounding areas. Experience Disneyland in Japan or as far away as the United States. Although Hong Kong has a developed service system, it is also restricted by the Hong Kong Special Administrative Region. Mainland Chinese tourists need a Hong Kong and Macao pass to travel to Hong Kong, which makes it inconvenient for mainland tourists to a large extent. cultural differences. A unique culture has not been formed, and the promotion in the mainland is not strong enough. Many tourists come here because of its reputation. However, it does not take away the unique impression of Hong Kong Disney and cannot be copied.
3 Analysis of environmental opportunities
The Pearl River Delta region in southern China in mainland China is experimenting with the integration of the Greater Pearl River Delta. Policy reforms can connect the Pearl River Delta with Hong Kong and Macao. Mainland China, especially It is more convenient for consumers in South China to travel to Hong Kong and Macao, leading to an increase in the number of tourists. Develop mainland tourists. Leverage the increasing global influence of Chinese culture to create a Disneyland with Chinese, Asian and Oriental characteristics.
4 Analysis of Environmental Threats
Hong Kong Ocean Park poses a competitive threat in Hong Kong, and Shanghai in mainland China has begun to implement the Shanghai Disney project. It is conceivable that once Shanghai Disney is completed, the mainland including the Pearl River Delta Almost 90% of tourists will choose to go to Shanghai instead of Hong Kong. If tourists choose to go to Hong Kong, most of them will mainly go to Hong Kong to spend money and visit Hong Kong Disneyland. Hong Kong Disneyland’s market share will largely be lost to Shanghai Disneyland. If it does not develop its own global characteristics, the future of Hong Kong Disney is worrying.