Why should Wang Weilian, a billionaire, care about a dollar?
With the rapid development of life, express delivery business has long been an inseparable part of modern life. From whether to deliver the goods to the door to solve the last mile problem, to whether to charge for the express smart cabinet, every small change will attract widespread social attention.
in the face of the growing express delivery business and the saturated logistics market, how can we make big money faster, better and longer? Shun Feng, one of the giants in the express delivery industry, and his head, Wang Wei, are also facing such a dilemma.
After graduating from a high school, he started as a courier.
When he was a teenager, Wang Wei, who was born in a family of intellectuals, did not continue his studies in Hong Kong as others expected, but chose to find another way to help people deliver goods. This idea is not groundless. In the 198s, many Hong Kong people set up factories and companies in Guangdong because of cheap labor costs and huge mainland market.
In the era when the market economy has just started, the basic freight facilities can't keep up with the social development well. How to run business more smoothly and conveniently on both sides of the strait has become a difficult problem for many people. Wang Wei, who often travels between Hong Kong and the mainland, took a fancy to this unnoticed treasure trove of geomantic omen.
in order to distinguish it from the slow and expensive traditional postal express delivery at that time, Wang Wei borrowed 1, yuan from his father, and together with his partner * * *, he established a logistics company that only delivered express mail? SF Express. Under the leadership of Wang Wei, SF Express, which focuses on efficient, fast and accurate service, has changed the traditional mode of joining in the express delivery industry and adopted direct marketing means to grasp countless operational details in the logistics network in its own hands.
in this way, SF has gradually stabilized its leading position in the domestic high-end express delivery industry, followed by the successful signing of the contract with Yangzijiang Express, which turned it into the first private express delivery enterprise in China to use an all-cargo special plane for express delivery.
with Wang Wei's steady and steady promotion, SF's sales have already reached tens of billions, with an average annual growth rate of 5%. With SF Express, Wang Wei himself has entered the Forbes Billionaires list many times and become a successful person with a net worth of 1 billion.
is the second shunfeng still "smooth"?
by the beginning of 26, SF has established 2 distribution centers and 52 transit points in China, and has more than 2, transit vehicles and more than 1,1 business outlets, covering more than 1 large and medium-sized cities (including Hong Kong) and more than 3 towns in 2 provinces in China.
Today, SF Express is the express delivery giant second only to EMS, firmly occupying more than half of the domestic express delivery market. Facing all kinds of foreign financing temptations, SF Express has quietly taken the second place in domestic express delivery. If you want to know whether SF is "smooth" or not, you must know about his opponents.
Ordinary express delivery represented by "Three Links and One Reach" mainly relies on the development of e-commerce industries such as Taobao and Pinduoduo. Compared with timeliness and importance, ordinary express delivery is more concerned about the price of each order and the total size of the passenger order. Although the positioning of the two is different, competition is everywhere.
whether it is jingdong logistics or the rookie network of Ali e-commerce, ordinary express delivery is also working hard in the direction of high quality, high timeliness and high service. Among them, the rookie network is supported by the e-commerce behind it. In just six years, it has surpassed SF Express to become the first valuation in the logistics industry. Doing business is like sailing against the current. If you don't advance, you will retreat. The rapid development of rookie forced SF to speed up its own reform? Establish HIVE BOX.
When Sanfeng Nest collapsed, Wang Wei begged?
The emergence of HIVE BOX is not only the stabilization of SF's position, but also the exploration of new directions. In the first year, HIVE BOX's fighting spirit was high. After spending 5 million yuan in SF headquarters, he joined hands with logistics companies such as Yunda and Shentong for financing. The prospect of electronic express cabinets seems to be bright.
Three years later, HIVE BOX has reached a valuation of 9 billion yuan, and successfully expanded its brand into the streets, with HIVE BOX appearing in almost every residential area and office building. However, at this time, HIVE BOX reported that it had been losing money for several years.
At present, the cost of an intelligent express cabinet has reached 2,-6, yuan. In addition to the intelligent cabinet itself, the first year cost of putting a smart cabinet into trial operation will reach about 1, yuan. The main income of HIVE BOX express cabinet is the income from charging the express cabinet and advertising the small screen in the middle of the express cabinet.
the courier needs to pay a large grid .4 yuan/piece, and a small grid is .35 yuan/piece. Secondly, the income is the goods sent by consumers. Small plaid 13 yuan, medium plaid 29 yuan and large plaid 45 yuan. At this income price, the annual income can be roughly flush with the cost.
this long-term return has made many companies transfer their shares, which is only a problem in objective objects. The main problem faced by HIVE BOX Express Cabinet is people. Compared with the point-to-point delivery of human services such as rookie network and Jingdong Logistics, the express cabinet needs the user to pick up the pieces at the fixed point.
being forced to abandon the more relaxed and free door-to-door service and passively choose the way to pick up the pieces by yourself, which is what makes people criticize. HIVE BOX should have considered this issue in the early days of its establishment, but he finally decided to go black. HIVE BOX's recent behavior of rewarding and delaying payment has completely angered consumers.
"Reward one yuan" and the small gray word "Skip Reward" below make many ignorant users pay one yuan inexplicably, which makes HIVE BOX fall into the whirlpool of public opinion that induces users. Although HIVE BOX has been losing money, does SF, the parent company behind it, really need to use this way to gather together?
followed by HIVE BOX, we started the express delivery charging strategy: if you keep it in the express cabinet for more than 12 hours, you will be charged a certain fee. Is SF really short of money to such an extent that Wang Wei, the head of SF, has to "beg" this dollar from users?
According to SF Express, HIVE BOX has not yet made a profit. In 219, HIVE BOX's annual revenue was 1.614 billion yuan, with a loss of 781 million yuan; In the first quarter of 22, HIVE BOX's revenue was 334 million yuan, with a loss of 245 million yuan. And its acquisition of China Post Express has also been in a state of loss.
Among them, the net losses in the first quarter of 219 and 22 were 517 million yuan and 159 million yuan respectively. At the same time, according to the company's first quarter report in 22, the company's total operating income was 33.541 billion yuan, a year-on-year increase of 39.59%; However, the net profit attributable to shareholders of listed companies was 97 million yuan, down 28.16% year-on-year. Maybe if you don't want to come up with some new ideas, Wang Wei and his SF will be dragged down by HIVE BOX.
Express business is a two-way welfare, which not only meets the requirements of users and consumers, but also improves the living standards of couriers. How to reduce the deficit on the basis of serving the society and achieve profitability to better serve users? On this issue, Wang Wei and his SF and HIVE BOX still have a long way to go.