Unit winter solstice send warm activity plan
In order to ensure a high starting point, high quality and high level of activities, it is often necessary to make an excellent activity plan in advance, which is a written plan for an activity. How should the activity plan be made? The following is my activity plan in send warm during the winter solstice, for reference only. I hope I can help you.
Send warm activity plan from winter solstice 1 is an important solar term in China lunar calendar and a traditional festival of the Chinese nation. The winter solstice is commonly known as "Winter Festival", "Dragon Solstice Festival" and "Child Year". As early as more than 2,500 years ago in the Spring and Autumn Period, China had observed the sun with the earth, and determined the winter solstice, which was the earliest of the 24 solar terms, and the time was between 0 and 23 in Gregorian calendar 65438+February 265438.
I. Theme of the event
Enrich the amateur cultural life of workers and staff, and reflect the care and value of trade unions with services.
II. Activities and work arrangements
General manager:
Collaboration:
Responsibilities: Responsible for the overall planning and organization of winter solstice activities.
Specific division of labor:
1, dining arrangement:
Person in charge:
Collaboration:
Responsibilities: Responsible for reviewing the dining menu, dining arrangement and expense settlement on the day of the event.
2. Activity planning:
Person in charge:
Collaboration:
Responsibilities: Responsible for the planning, screening and overall arrangement of activities and projects.
1)xx is responsible for the overall process design and scheme selection of winter solstice activities;
2)xx is responsible for event planning and program provision;
3)xx is responsible for purchasing small gifts.
3. Moderator:
Take pictures:
Third, the activity time:
Location:
Four. Attendance: tentatively 65.
Verb (abbreviation for verb) specific activity flow
1, 20xx65438+February 17 at 9: 00 am, xx Gui Huayuan Hotel made preparations for the event and docked with the hotel;
2.20xx 12 17 noon 13: 30, Taoxiyuan Central Plaza will start, and the Gui Huayuan Hotel will provide the shuttle bus;
3. 14: 00 officially started;
4. First, give up drinking, then some programs provided by hotels and entertainment interactive programs prepared by trade unions. The specific program time is subject to the program list;
5. 18: 00 for dinner (with toast, provided by the hotel);
Start the bonfire party at 6.20: 00;
7. The activity ended at 2 1: 00.
Unit send warm activity plan from winter solstice 2 1, activity time and place.
Time: 65438+February 22nd (winter solstice), 7: 00-9: 00 pm.
Venue: South of the third floor of the tentative canteen.
2. Purpose of the activity
The Winter Solstice Festival, also known as the Winter Festival and the Winter Festival, has always been the custom of wrapping jiaozi in northern China. In order to let everyone really have a good winter solstice festival, we specially held this winter solstice party.
3. Activity flow and task division
1, including jiaozi religion
Approximate duration: 20 minutes
In view of the fact that some students can't get jiaozi, this activity is specially organized for everyone to participate in this activity.
Now we need three senior "teachers" to show you how to recruit jiaozi on the day of the activity. If you want to learn, you can do it yourself, and three "teachers" will teach you by hand to ensure that every student who wants to learn can learn.
So now we need all the "experts" to sign up!
2, including jiaozi competition
Approximate duration: 40 minutes
Simple rule: One man and one woman are a group, and two people cooperate to package jiaozi. There is no limit to the number of groups. Each group includes 20 jiaozi, which will be graded by three "food critics", and the winning group will receive generous rewards.
Scoring criteria (for reference only): speed (40 points), beautiful appearance in Jiao Zi Li (40 points), tacit cooperation between the two, and various patterns (20 points).
Unit winter solstice send warm activity plan III. Activity background
Winter solstice is a very important solar term in China lunar calendar, and it is also a traditional festival of the Chinese nation. The winter solstice is commonly known as "Winter Festival", "Dragon Solstice Festival" and "Asian New Year Festival". In ancient customs, shoes and socks are dedicated to the elders to celebrate the winter solstice, and their shadows are the longest, indicating that they are the longest shadows to congratulate and pray for longevity. The solstice in winter is also the best time for tonic. To sum up, the solstice in winter should be the golden promotion period of our dietotherapy products, so this promotion activity is specially launched.
Second, the purpose of the activity
1. Increase the turnover of franchisees and enhance the brand awareness of Ruogu Caotang through the promotion activities of winter solstice festival.
2, respectively, grasp the three aspects of consumer demand:
1) practicality. Catering to the needs of consumers now, it is both practical and practical.
2) attraction. It is attractive to consumers to reflect a certain range in gifts or discounts.
3) Prepare appropriate and exquisite gift boxes to meet the potential gift-giving needs;
Third, the details of the incident
(1) Publicity time: 165438+ 10 month13-65438+February 16.
(2) Activity time: 65438+February17—65438+February 27th (10 day).
(3) Location: xx terminal sales point (major specialty stores, supermarket counters, pharmacy counters, beauty salon counters, health pavilion counters).
(4) Promotion target: the target customers of this promotion are female customers aged 30-60 and elderly customers.
(5) Main products: eight kinds of Guyuan ointment in Ruogu Caotang.
Fourth, the form of activities:
During the event, the following publicity activities will be carried out:
Buy any ancient cream, give a pair of exquisite cotton socks, a membership card and a catty of black beans;
Verb (abbreviation of verb) promotion strategy:
(1) store logo and display
Use banners, KT display boards, posters, etc. Attract customers' attention with activities (this method is especially suitable for specialty stores).
(2) Printing advertisements
In the early stage of the activity, publicity will be carried out in the form of X-channel, poster, radio speaker, etc. at the end;
(3) Show
Try to choose a large and conspicuous place to put Guyuan ointment and family photo gift box. The recommended location is:
(1) The most conspicuous places at the entrance and entrance of the store;
(2) the flow position of supermarket counters facing customers;
(3) The counters of beauty salons and pharmacies can be determined through consultation with the partners;
(4) Square and community exhibitions
Display cabinets are set up in the community activity center and square near the terminal store, and display activities are carried out by using display racks and posters.
(5) Channel promotion
Use personal connections and product channels to organize family group purchases or provide benefits to units, especially institutions, companies and high-end residential areas in some places.