How to consider fonts when naming companies?

In the process of naming companies and products, many enterprises pay more attention to the meaning and pronunciation of words in names, but often ignore another equally important place, the type of words. Font is also a very important link in enterprise naming, so how to consider font in enterprise naming? Let's analyze it in detail.

There are three points to note about fonts:

First of all, simplicity and complexity are harmonious

First of all, correct a misunderstanding here, that is, words that are too complicated must not be used. In fact, some words with more strokes can still be used as appropriate. Such Chinese characters generally contain more cultural and historical contents, which can give the audience a very reliable and stable feeling.

Second, the lack of words.

Similarly, it is not absolutely impossible to use missing words, and it can also be combined with the sounds and meanings of words and words in other names. Missing words include the following single characters, which are generally used with caution because the visual effects of these characters may bring some hidden meaning deviations. However, if we compare the meaning of names with conjunctions according to the company's own situation, we can still use some missing words.

Three. monograph

Speaking of unique words? The basic situation is the same as that of missing corner characters, but the visual effect of single characters is much better than that of missing corner characters.

Font is the brand's first impression to the brand audience. Font is the most primitive contact before associating the meaning of a name with the pronunciation of a name. Therefore, fonts should also be paid attention to in enterprise naming.