How to design the packaging design?

In recent years, I have heard more design requirements: simplicity and atmosphere. I don't know how you understand this requirement. Of course, it is undeniable that with the acceleration of the pace of life, people's aesthetic changes, the requirements for design are constantly changing. In the process of shopping, consumers pay more and more attention to the packaging of products, so there are more and more exquisite designs, which dazzle consumers and make them have no time to check a package in detail. But if a package can't capture the customer's psychology at the first time, then it may not have a chance for the same consumer to read it again.

The elements on a product package are nothing more than a few points. First, it depends on whether the enterprise has a complete VI design, because VI design basically contains the company's corporate culture and auxiliary graphics, and auxiliary graphics are not casually drawn. Its source is determined by the industry attribute of the enterprise and the nature of the product itself. VI Enterprises with complete design will basically have auxiliary graphics in packaging design. After all, all the products of the company are an extension of the company's corporate culture and a unified symbol (except LOGO).

Of course, everything has two sides, and it doesn't necessarily mean that concise works can attract consumers. Simple is relative, not absolute. This level of assurance depends on consumers, not designers or customers.

Product packaging design, because the ultimate value of a design is to strengthen consumers' desire to buy, and consumers have different aesthetics according to their age, social status and education level. Some people like minimalist style, some people like small and exquisite, and some people like vulgar or elegant. Aesthetically speaking, we can't treat each other equally, and designers should think twice about the simple and atmospheric requirements of customers.