Knowledge about Xiao Lang Liquor
Langjiu started at 1903 and was produced on Chishui River, which is known as the "Chinese wine river" at the junction of Sichuan and Guizhou. From Xuzhi brewery, Huichuan brewery to Jiyi brewery, it has a long history of 100 years.
Sichuan Langjiu Group Co., Ltd. is a large-scale modern enterprise group which mainly produces and sells China famous Langjiu. The factory is located in Erlang Town, Gulin County, Sichuan Province. This town is located in the middle reaches of Chishui River, surrounded by mountains. There is a clear spring flowing out of this high mountain and deep valley. The spring water is clear and sweet, and people call it "Langquan". Because water comes from Langquan, it is named "Langjiu". Gulinlang wine has a brewing history of 100 years. According to relevant data, at the end of Qing Dynasty, local people discovered that Langquanshui was suitable for brewing wine, and began to brew Xiaoqu liquor and Xiaoqu fragrant flower wine for local residents to drink. 1932, Daqu was changed from Xiaoqu to Daqu, and it was named "Sishalang Wine", with good quality. Since then, the name of Langjiu has become louder and louder, and its reputation has become higher and higher. Features: Its wine body is clear and transparent, with strong sauce flavor, mellow and refreshing taste, comfortable entrance, full of sweetness and long aftertaste.
Kweichow Moutai and Sichuan Langjiu are called "sister flowers along Chishui River", a pair of sparkling pearls. According to legend, as early as 1907, a local businessman invited two winemakers from Guizhou to introduce advanced technology, and a unique Langjiu was brewed with local red sorghum as raw material, wheat as koji and Erlang spring water. 1933, Langjiu was mass-produced here; From 65438 to 0936, Langjiu was exported to Southeast Asian countries and Hong Kong. But by 1952, Langjiu had been forced to stop production, and later, under the care of Premier Zhou, 1957 resumed production. However, the development is not fast. Until 1977, the annual output of Langjiu was only 1 10 tons. By 1984, the output soared to more than 500 tons, and the output was still in short supply.
Gulinlang liquor inherits and develops the traditional brewing technology. It adopts twice feeding, repeated fermentation and distillation, and seven times taking liquor. The production cycle is 9 months. After taking the wine every time, it is stored in batches and in different quality, sealed and sent to natural caves "Tianbao Cave" and "Dibao Cave". After 3 years, the wine is sweet and fragrant, and then blended and seasoned. After passing the quality appraisal, it can be bottled and packaged before leaving the factory.
In recent years, Langjiu Group has repositioned the brand of Langjiu and established the brand strategy of "China Langjiu is high-spirited and uplifting". After the product structure was optimized and adjusted, safflower lang was taken as the core to establish an image and build a brand, and the promotion strategy of "dancing with wolves, enjoying resources and concentrating on breakthroughs" was implemented, with safflower lang as the head wolf, groom wine as the second, and then. After the market was launched, the circulating products were put into circulation. This powerful and effective brand management strategy has completed the brand integration and formed a brand framework with clear hierarchy and perfect layout.
Under the guidance of the brand strategy of "China Lang", after careful planning, all products are updated and beautifully packaged. The product structure is clear and clear, forming a good combination of sauce, thick and fragrant products. Maotai-flavor products include fine Langjiu, 10 Chen Honghua Langjiu, 15 Chen Honghua Langjiu, 12 Chen Qinghua Langjiu, 20 years Chen Qinghua Langjiu, 30 years Hongyun Langjiu and 50 years Qingyun Langjiu. Luzhou-flavor products include Tianbaodong Tibetan wine, Shuangxilang wine, Fulang, Ruyi lang, Jiabin lang, VIP lang, mellow lang wine and series wine. Fragrant products include 12, 9 and 3 years old groom's wine.
2. How does Xiao Lang wine taste?
The sales volume of Luzhou-flavor liquor Guirenlang is far ahead of other small liquors, including Lu Xiaoer in LU ZHOU LAO JIAO CO.,LTD, crooked mouth of Wuliangye and Jiang. Since it can achieve such sales volume, its taste is recognized by most people. Basic Information Aroma-flavor Xiao Lang Liquor is one of the series liquors promoted by Sichuan Langjiu Group Co., Ltd., which has a unique style of outstanding sauce flavor, mellow and refreshing, elegant and delicate, sweet and refreshing, and lasting fragrance in empty cups.
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1 and 20 16 are the tenth year that Xiao Lang liquor entered the market, and the selling points of this product are strong maotai flavor and harmonious aroma. 100ml Xiao Lang wine's personalized design combined with free consumption mode, reasonable product positioning and "wolf-like" marketing team with high execution led the new consumption trend of Xiao Lang wine in China. Accurate product positioning, first-class wine body design, fashionable but elegant charm and rich taste tolerance fully embody the characteristics of "Xiao Lang wine, big brand".
2. Characteristics of Double-flavor liquor: Double-flavor liquor refers to liquor with at least two flavors: Maotai, Luzhou and Qingxiang, which are produced under the influence of natural environment, raw materials and brewing technology. It organically combines maotai, strong aroma, cellar aroma, grain aroma and koji aroma, with elegant maotai and strong cellar aroma as the main body aroma, supplemented by comfortable grain aroma and koji aroma.
Does anyone know the historical story about Langjiu?
"The upstream is Maotai and the downstream is Luzhou.
When the boat arrived at Erlang Beach, it was time to drink Langjiu again. "This boat song of Chishui River, like the flowing water of Chishui River from west to east, rushes out from the abrupt cliffs and mountains with peaks, rushes all the way down the mountain, stops at the picturesque Erlang Beach, and breeds a more dazzling pearl and delicious wine-Langjiu.
Langjiu and Maotai liquor face each other across the river, making Chishui River a magical wine river, spreading rich wine fragrance all over the country. According to historical records, during the Northern Song Dynasty, the indigenous people of Erlangtan began to make wine with Langquan water.
Langquan gushes from the ravine, and it is steaming in winter, as warm as spring water; In summer, Shui Han is bitterly cold, cool and pleasant. Take a sip, it is sweet and refreshing, the rain is not turbid, and the drought is not dry.
Langquan water is as bright as a mirror, as green as jade and as sweet as dew. In the history of Langjiu, there is another historical fact worth mentioning, that is, the story of "wine fatigue".
At that time, the Chinese Red Army of Workers and Peasants had crossed Chishui in Erlang Beach, and the opening of the warehouse and the separation of salt were also carried out here. The Red Army crossed Chishui four times and fought in Gu Lin for half a month.
In order to thank the Red Army for helping the poor here, the people held out Langjiu to express their condolences to the Red Army. When the villagers held Langjiu to bid farewell to the Red Army, they sang affectionately: "The Chishui River is long and Langjiu is fragrant; The Red Army brother is a poor man, so I want him to suffer.
"The Red Army officers and men get Langjiu, and they don't want to drink it. Most of them are used to scrub the wounds for the wounded. On today's Chishui River, I often hear such a song: "The water in Langquan is clear, you can rub my feet;" "The smell of Langquan's wine can be my medicine."
Wine is the fragrance of old age. Generally speaking, the storage period of liquor is one year, and the storage period of Langjiu is at least three years. It has two caves, Tianbao Cave and Dibao Cave, which are unique in the world.
The real names of Tianbao Cave and Dibao Cave are Tianbao Cave and Dibao Cave. Tianbao Cave and Dibao Cave are located on the cliff of centipede, where clouds are lingering and huge stones are soaring.
Standing in Tianbao Cave, you can see the Chishui River meandering by, and the dead are like this, staying up all night. On the other hand, the head is a high cliff covered with vines and shrubs. Locals call it "sky blue on the upper line, green water on the lower line", and the scenery is strange and beautiful.
Only by visiting these two incomparable natural wineries in person can you appreciate the poetry of "Dongbaoke comes to the wind and gets drunk, leaving a fragrant road for people". It is said that more than 140 years ago, Shi Dakai, the most outstanding general of the Taiping Heavenly Kingdom, was unfortunately besieged and intercepted by the Qing army when his troops marched from Jiangnan to Chishui River.
Shi Dakai, who is outnumbered, is thinking hard about countermeasures. At this critical moment, a local old man took risks and took Shi Dakai and his men to Tianbao Cave and Dibao Cave to hide today. The Qing soldiers pursued and searched everywhere, but these two huge caves were hidden in the dark forest and could not be found.
The Qing army searched for a long time and found nothing, so it had to retreat. After the Taiping soldiers escaped from danger, Shi Dakai thought that these two natural caves saved his life, which was purely an act of god, so he named these two nameless caves Tianbao Cave and Dibao Cave.
Langjiu is sealed and aged in Tianbao Cave and Dibao Cave. They have to lie still in this cave for three years before they can be born. This kind of situation is quite a bit like "cultivating immortals and cultivating monasteries".
Langjiu in this cave, taking the aura of heaven and earth, has created its own long and mellow body.