What is the prospect of bathroom market?

According to "20 16-202 1 China Sanitary Household Appliances Industry Market Prospect and Investment Strategic Planning Analysis Report" by Forward-looking Industry Research Institute, in China, the sanitary ware industry is an imported industry with a short history. At present, the sanitary ware industry in China is still in the primary stage of development, and the market saturation rate is only about 23%, so the market competition is not very fierce. China bathroom industry has a bright future. In recent years, the price of bathroom products has been rising, and quality door incidents have occurred frequently ... which makes the bathroom industry face severe challenges.

1. The national "real estate purchase restriction" policy has affected the development of the bathroom industry to some extent.

Bathroom industry is the downstream industry of real estate, and its development has been closely linked with the real estate industry. The overall speed of real estate is slowing down, and the sales of the bathroom industry are bound to be affected. The differentiation of bathroom industry is becoming more and more obvious, and the development of small and medium-sized bathroom enterprises is slower or even declining. Brand sanitary ware enterprises occupy certain advantages and get better development.

2. Foreign sanitary ware brands almost monopolized the high-end market and began to expand to second-and third-tier cities, with great influence.

China bathroom industry is an imported product industry with a history of more than 20 years. Some foreign sanitary ware brands, such as Kohler and Deli, have a hundred years of history and rich historical background, and their systems are relatively perfect and mature, which have won the trust of consumers in China. China bathroom industry is at a disadvantage.

3. China bathroom industry's own problems.

The bathroom industry system is not perfect, the industry concentration is low, and there are few influential enterprises in the whole industry, mostly small and medium-sized bathroom enterprises. These small and medium-sized enterprises generally have obvious disadvantages such as small scale, outdated equipment, single product, low technology content and lack of market competitiveness. China bathroom industry is facing a severe test.

In addition, the special situation of unbalanced regional economic development in China leads to the different scale and development speed of bathroom market, resulting in regional blank or saturation of bathroom products.

4. In recent years, with the price rising, the raw materials in the bathroom industry are also rising, and the price of products is rising, which is beyond the tolerance of many consumers, and the sales of bathroom products are facing unprecedented pressure.