Lantern Festival pharmacy activity plan
In order to ensure the safety and smooth progress of activities, it is often necessary to prepare the activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. So do you understand the activity plan? The following is the activity plan of the Lantern Festival pharmacy I compiled for reference only. Welcome to reading.
Lantern Festival pharmacy activity plan 1 I. Activity background
Judging from past experience, the Spring Festival is not very helpful for the promotion of pharmacies, but the opportunity cannot be missed. Merge the two festivals, take the opportunity to publicize and strengthen the influence of pharmacies.
Second, the purpose of the activity
Strengthen the external image of pharmacies and expand their visibility.
Third, the theme of the event
Give warmth to your home.
Fourth, the activity time
65438+125 October to 25 February
Verb (abbreviation of verb) activity mode
Discount, gift, charity sale
Activity of intransitive verbs
An activity
1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers who have used our promissory notes can enjoy a 20% discount.
2. Old people who spend more than 50 yuan can get a home visit card for free with their ID cards and promissory notes.
3. Poor families can get a box of family medicine boxes (***500 copies) for free with the certificate.
Activity 2
Our store launched a charity sale of health care products for the elderly, and all the profits were donated to the poverty alleviation fund for compatriots who have no money to see a doctor.
All participants can sign their names on the love board to express their blessings.
Seven. Activity promotion
Leaflets, dm sheets, display boards, banners outside the store, newspapers, radio, television and the Internet.
Eight. Activity budget
Omit (you can make your own statistics)
Nine. Focus on activities
1. All salespeople and promoters should have a warm family atmosphere.
2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.
3. Gifts should be prepared in advance and customized uniformly.
Finally, I would like to remind you once again that the preparations for the promotion activities of pharmacies should be made in advance, planned to every time point, and publicity should be in place. The annual publicity should have a theme and be innovative. Pharmacies can learn from Shang Chao's activities and make appropriate adjustments in combination with their own audiences.
Lantern Festival pharmacy activity plan 21. Purpose
By creating a sensation, customers are given strong low-price incentives, which leads to the impulse to visit pharmacies, and then experience the promotion of store display, service and price image;
Through the requirement that donated cash coupons are used up in February and March, the sales in February and March will be maximized, laying a good foundation for ensuring store sales in February and March.
Second, the theme of the event
"Sending 100 exceeds 100"
"There are discounts and deductions, which are really affordable."
"Golden Goat pays New Year's greetings, full of gifts."
"Round and round, the biggest lottery"
"Happiness walks with you, and the red envelope is sent by Geely (Li)"
Third, the activity time
February 1 1 (23rd of the twelfth lunar month)-March 5th (15th of the first lunar month).
Among them, all stores should participate in the activities of "Full 100 Delivery 100" and "Discount Deduction is really affordable".
February 19 (the first day of the first month)-February 23rd (the fifth day of the first month)
All stores should participate in the "Golden Sheep New Year's Eve, Full Gift" activity.
February 14 (26th of the twelfth lunar month)-February 18 (New Year's Eve) and March 4th and 5th (14th and 15th of the first month).
Only key stores can participate in the activity of "Reunion, Biggest Lottery".
February 19 (the first day of the first month)-23rd (the fifth day of the first month) 2 yuan.
"Happiness goes with you, and red envelopes are sent to Geely (Li)" activities are limited to key stores.
Fourth, the specific content of the activity.
1, exceeding 100 to 100.
During the activity, customers will be given a cash coupon of 100 yuan for every full 100 yuan (other benefits such as discount, special price, gift and lucky draw will not be enjoyed at the same time).
If the amount is less than the integer amount, it will be paid according to the integer amount of the previous file. Purchase amount 125 yuan, giving away 100 yuan cash coupon; Other amounts are inferred in the same way.
5 yuan for each denomination cash coupon; Do not use it at the time of purchase, only for the next purchase, and do not enjoy other benefits when using it; Each cash coupon is limited to one commodity, and there is no change; A commodity can use 1- 10 cash coupons. For the specific correspondence, see the live advertisement of the event. The cash coupons for this event can only be used before March 3, 20 15.
2, there are discounts and deductions that are really affordable.
During the activity, all health gifts were bought and given away. (In terms of brand, the purchasing department is responsible for negotiating with manufacturers to ensure that all varieties have gifts; Self-operated varieties with high gross profit are presented with miscellaneous grains gift packages at the price of 158 yuan, worth about 30 yuan).
10% off the original price of the first nutritional product (highest price) and the second nutritional product (lowest price);
10% off the original price of the first item (highest price) and the second item (lowest price) of the daily chemical products in the audience;
The first medical device (the highest price) enjoys a discount of 15%, and the second medical device (the lowest price) enjoys a discount of 75%;
Under the stage, ginseng is precious, and the first tablet of Chinese medicine (high price) is 15% off, and the second tablet (low price) is 75% off.
(You can't enjoy other discounts while enjoying this discount, and you can't enjoy this discount when using cash coupons.)
3, Golden Sheep Year, full gifts.
Single sale in 38 yuan, send a pack of detachable paper towels.
For a single sale in 88 yuan, send a bag of 8 18g Diao brand washing powder.
When the single sale is over 198 yuan, a bag of 454g Taitaile chicken essence will be presented.
A single sale of more than 288 yuan, send three bags of laundry detergent to Blue Moon.
When the single sale is over 398 yuan, a pot of 2, 5L Jinlong fish oil will be presented.
Only a single small ticket is provided, except for movable goods, special goods, discounted goods and goods purchased with cash coupons, you can't enjoy other discounts at the same time.
Time limit: February 19 (the first day of the first month)-February 23rd (the fifth day of the first month).
4, round and round, the biggest lottery
During the activity, those who shop in 30 yuan (excluding discounts, specials and gifts) can draw a lottery at the activity site once, and those who shop in 60 yuan draw a lottery twice, and so on.
Lottery Rules: Set up a 1 lottery box (black box) in each activity store, and put in 50 pieces of paper with the words "Tuan" and "Yuan". If you draw 1 piece of "circle" or two pieces of "group", you can choose one of your favorite prizes in the third prize category;
If you draw two "round" notes or four "group" notes at a time, you can choose one of your favorite prizes in the second prize category;
Each time you draw two "group" notes and two "circle" notes, you can choose one of your favorite prizes in the first prize category.
Note: This offer cannot be enjoyed at the same time as other offers.
5, happiness goes with you, and the red envelope is sent by Geely (Li).
During the activity, anyone who buys 58 yuan can pop the balloon with a red envelope in the store, and 100% wins the prize.
The amount in the red envelope includes 50 yuan, 20 yuan, 10 yuan, 5 yuan and 2 yuan.
Cash 50 yuan (daily limit of drugs exceeds 5, others 3)
Cash 20 yuan (daily 10 drug god, other 5)
Cash: 10 yuan (40 drug addicts and 20 others every day)
Cash 5 yuan (daily 100 Yaowang, 50 others)
Cash 2 yuan (300 drug superstars and 200 others every day)
This offer cannot be used in conjunction with other offers.
Verb (abbreviation of verb) propaganda work
1, electronic display publicity
From February 4th to March 5th, the electronic display screen of each store showed "February11-March 5th, xxx pharmacy was full 100 to send 100 cash coupons".
2. Banner publicity
The banner reads "xxx Medicine February 1 1 to March 5, the audience will reach 100, and the gift will be given 100".
Remember: the banner will arrive at the headquarters on February 3 and the store on February 4.
The enterprise arranges a special person to be responsible for tracking this matter.
Shops in towns and villages that don't have electronic display screens are all hung with banners. If the electronic display screen of the existing store is damaged, the door management department must complete the maintenance before February 5.
3. Clear-cut publicity
From February 4th to March 5th, all the shops hung flags for publicity.
The logo reads "February11-March 5, and if you buy 100 yuan, you can get a cash coupon of 100 yuan. Please consult the staff in the store for details. " "Cash coupons will be issued from February11-March 3 1.
Flag size: 58x40cm 175K paper
Number of flags: 2000.
Unit price: printed on both sides, 0 per sheet, 43 yuan.
Total price: 860 yuan
Final production time: February 2.
Time to raise the flag to the headquarters: February 3.
Time to hang the flag at the store: February 4.
4. Poster promotion
Starting from February 4th, publicity will be posted at the gates of various stores.
The main manuscript and pattern are the first page of DM sheet.
5, DM single publicity
Since February 4, the shops in the surrounding communities have started to deliver goods. To further implement the responsibility area, the store management department should conduct spot checks, and the spot check rate should reach 50% of the number of stores. Spot check standard: Ask 10 people in the distribution area, and know that more than 5 people in xxx Medicine's "100 yuan cash coupon" activity are considered qualified.
6, TV subtitles publicity
From February 4th to March 5th, Zhang xx was responsible for tracking xxx to implement this matter. The title is "February 1 1 (the 23rd day of the twelfth lunar month) to March 5th (the 15th day of the first lunar month), and xxx medical cash coupons 100 yuan will be given at the event site, and there are other discounts. For details, please consult xxx pharmacy staff. "
7, store clerk publicity
Since February 4th, the cashier in the store must inform the customer: "From the 23rd day of the twelfth lunar month to the 15th day of the first lunar month, if the shopping is over 100 yuan, send a cash coupon of 100 yuan".
Since February 4th, the door management department xxx and Zhang xxx, and the commodity department Wang xxx and Zhang xxx have gone all out to inspect the store, check and correct the implementation of this requirement by the store staff, and punish those who fail to introduce and publicize as required.
Sixth, the display requirements
1, store lighting work. From now on, the door management department will issue a work flow, requiring all stores to report the maintenance requirements of lighting, roof, back cabinet, promotion desk, low cabinet and other equipment and facilities, including the equipment and facilities that need to be replaced; Before February 4, the door management department and the development department negotiated to determine the maintenance plan. This matter is followed up by Zhang xxx and xxx.
2. Strictly divide commodities into drugs and non-drugs. In terms of non-drugs, well-known health care products (gross profit is below 50%) and non-well-known health care products and nutrients, as well as daily necessities and high-end cosmetics. Each area must have a very obvious physical isolation. This work requires going to the store one by one for guidance from February 1, putting forward specific plans, starting from February 4 for comprehensive inspection and implementation, and posting the maximum amount of cash coupons.
The standard is: well-known health care products (gross profit is below xx%) and daily chemical products are limited to one per variety; The limit of each variety of unknown health care products and nutrition products 10; High-end cosmetics are limited to 4 pieces per variety.
3. The beauty and fullness of the display. It is required to complete the guidance before February 4.
Seven. cultivate
1. Training time: February 2nd and 3rd. All shop assistants are divided into two groups for centralized training.
2. Training speaker: xxx
3. Training examiners: Jin xx and Wang xxx
4. Punishment for failing to pass the training examination: the list will be published in the system and punished according to the system of 1 yuan, that is, the first unqualified punishment 1 yuan and the second unqualified punishment 10 yuan.
Eight. Check chart
Check the timetable and strictly follow it.