About clothing store promotional activity plan reference template sample
Reference Template for Clothing Store Promotional Activity Plan Part 1
1. Trial Operation Period
Decorate the store in accordance with company regulations After loading and placing products as required, a trial operation will be conducted to familiarize yourself with market conditions, customer needs, customer psychology, etc. Then depending on the specific situation, a date will be selected for opening and the opening ceremony will be held.
2. Introduction to the opening ceremony of the Aiyouduo store
1. The opening ceremony of the Aiyouduo store and the "Aiyouduo - Create a World with Love" event will be held on the opening day Held on the same day.
2. The slogan of the event is "Aiyouduo - a world created with love"
3. The purpose of the event: to promote publicity through the opening of the business, so that the image of Aiyouduo company can be reflected in customers And quickly build the local brand influence of Aiyouduo.
4. Activity requirements: The company’s love culture and “love” demands must be fully prepared and implemented in the early stage, and follow-up measures must be taken in the later stage.
3. Preliminary preparations for the opening ceremony
1. Information publicity: poster posting, leaflet distribution, local media placement (optional if conditions permit);
2. Promotional items: roll-up equipment, banners, pop hanging, posting of stickers, love card, membership card and points card equipment;
3. Gift equipment: accessories, koala bears, etc. Equipped with some small gifts;
4. Items and equipment: exhibition boards, exhibition stands, inflatables, arches, audio equipment, salutes, firecrackers, invitations;
4. Arrangement of opening celebration activities
1. Preparation for the opening day: hang banners, place arches, inflatables, etc. and play music, post or prepare all promotional materials;
2. Announce the opening: salute , firecrackers, etc.
3. The opening promotion activities include the basic contents of promotional posters:
"Love the children, come with more love" activity
a. Before the opening event Five customers will receive a 50% discount. In addition to small gifts and a bag of "diapers" or similar small items, they can also directly become a VIP member of the store;
b. On the opening day, all customers enjoy the maximum discount. Lowest discounts (discounts can be customized) and gifts;
c. Customers will have relatively low discounts (discounts can be customized) in the first three days of opening
d . Babies born within one week of opening can be named for free with their birth certificates and become "Aiyouduo Lucky Babies". They will enjoy the largest preferential policies of Aiyouduo in future consumption activities, and will receive small gifts on festivals such as the 100th Day and so on. And may become the "lucky baby star" of Aiyouduo headquarters;
5. Later follow-up measures (throughout the entire business activities)
a. Looking for and Aiyouduo Fu Baobao who grows up at the same time will be tracked on a monthly basis
b. Look for the "Ai Xing Dolls" (old customers) who have paid close attention to Ai Youduo within one month of its opening for monthly tracking. Within a certain period of time, Give away gifts and launch preferential policies, conduct selection activities or reward them with a family photo, and promote it in the store (you can also formulate your own measures, or jointly launch activities with the photography center vertically)
c. Set up a variety of awards and rewards Encourage Aiyouduo customers, establish close business relationships, and spread Aiyouduo's emotional business model and cultural connotation of happiness; such as: Love Award, Happy Family Award, Happy Mom Award, etc.
6. Summary
Each franchise store should pay attention to the opening celebration activities, use the momentum of "one-hit success" to influence and attract the customer consumption group, make the brand image deeply rooted in the hearts of the people, and let the children care more. spread among consumers. Each store manager can also carry out a series of activities independently according to the situation, moving customers with love and happiness as the center, and promoting business!
Part 2, opening activity planning plan
Opening is a monopoly The most important activity of the store! How to do a good job in opening promotion, how to effectively spread the brand image and cause a sensation in the local area? The company has drawn up the following plan and please franchise stores to implement it seriously!
1. Product display< /p>
According to the company’s requirements, products are displayed in zones (see the display topic for details).
2. Preparation for opening
1. Required items - opening banners (2 pieces), arched doors, roll-up banners, firecrackers, posters, leaflets, gifts, membership cards , discount cards, speakers, balloon people, etc.
2. Prepare sales tools—sales slips, handbags, calculators, change, customer records, etc.
3. Store image - hygienic and clean, well-organized pop hanging, eye-catching signboards, and full display.
4. Personnel - the sales staff are in place, have a capable image, and the decoration is clean and refreshing.
3. Pre-opening publicity
1. Determine the opening time and carry out effective publicity 3 days before the opening.
2. Poster promotion (posted 3 days in advance).
3. Distribute leaflets for promotion (continuously distributed 3 days in advance until the opening).
4. Conditional customers can publicize in relevant media.
4. Opening activities and promotions
1. Opening: Fire cannons and music, colorful flags are flying, balloon people (or arched doors) are used to attract attention, music is used to attract auditory attention, and Bright store clothing colors arouse consumers' interest and carry out multi-sensory promotions!
2. Opening promotion activities develop new customers and maintain them as old customers.
3. Write down the promotional activity plan clearly on the poster and implement it.
4. Follow-up visits.
5. Specific promotion activities (i.e. poster content)
A world created with love - Aiyouduo maternal and infant products specialty store
A world created with love, Aiyuduo maternal and infant products store has grandly opened!
Dear expectant mothers:
Hello everyone!
Your good friends— —Aiyouduo is here, come here and take a look, let us hold hands and pursue happiness together! More joy, more surprises, more happiness, all in Aiyouduo—happiness for everyone!
1. Our store will be opened on xx on xx, and the opening activities will last for one week from xx on xx to xx on xx.
2. During the event, all products are sold at 20% off, and some promotional products have even more discounts.
3. The first 5 customers who shop in the store on the day of the event will receive a free T-shirt.
4. Babies born during the event can receive an exquisite gift with their birth certificate and can become Aiyouduo’s “Little Love Star”; babies who purchase more than 100 yuan can become Aiyouduo’s “Love Star” Star Baby" will enjoy all the preferential policies of our store in the future.
5. All customers who shop in the store on the opening day can become Aiyouduo VIPs by filling in the "VIP" profile, enjoy the store's latest product information and all future promotional preferential policies, and receive free pregnancy and childcare services from the store Knowledge training.
6. Customers who purchase over 150 yuan can get a membership card by filling in the VIP profile, become a member of the Aiyouduo Club, and enjoy all the company's future preferential policies and promotions. Chapter 2
1. Activity theme
New store, new gift, new fashion
New store adds fashion, discounts are added to discounts, and gifts are given within gifts
Fashionable new store, meet with good gifts
New store opening, exquisite fashion
2. Event time
Event cycle: ten days from the opening date (The key is the first 5 days)
Choose Saturday or Sunday, preferably a holiday.
3. Target audience
Women from all walks of life aged 25-40;
This event will also attract some male consumers through the selection of promotional gifts. .
4. Activity content (shopping chain wedding)
Suitable for 40-60 square meters opening chain wedding plan
One heavy happiness, happiness at the door:
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When you enter the store, you will be given exquisite souvenirs to someone (or you can give gifts with DM leaflets)
Such as gifts of about 1-3 yuan, lighters, notepads, ball-point pens, etc. Keychains, poker cards, etc.
Double happiness, get free with purchase (the amount of purchase and gifts are customized by each store):
☆Any purchase during the event will be free Get a free pair of "pure cotton socks worth 28 yuan";
☆Anyone who purchases more than 258 yuan during the event will get a beautiful ballpoint pen worth 48 yuan;
☆Everyone during the event During the event, if you purchase more than 368 yuan, you will get a set of three exquisite notebooks worth 100 yuan;
☆Every time you purchase more than 488 yuan during the event, you will get a genuine leather belt worth 138 yuan;
< p> Triple happiness, get a VIP card. The first 50 customers who make a purchase will be given a VIP card, and they will become permanent members after registration.5. Material integration
1. Themed poster outside the store: (choose one of the themes)
New store, new gifts, new fashion
New store adds fashionable discounts, extra discounts and gifts planning copy
Stylish new stores meet with good gifts
New store opening, exquisite fashion
Three exquisite fashions Surprise
2. Hanging flag:
Theme advertising slogan on the front, auspicious opening or new product launch on the back
3. Roll-up banner or * display rack to unify the theme of the event, Unify with the poster.
4. Xiaolipai POP advertisements are placed in the display area of the corresponding product series.
5. Banner: activity theme content
6. DM flyer content is the same as poster
7. Large inflatable arch (with activity theme written on it), lift-off balloon , knife flags, flower baskets, etc.
8. Others: business cards, gifts, VIP cards, ribbons
6. Terminal environment
1. Hard environment: display, Props, lighting and sound, etc., should meet the requirements of the characteristic dragon brand personalized theme terminal and be consistent with the style and tonality of the image promotion.
2. Soft environment: The appearance and service standards of shopping guides, cashiers, etc. in specialty stores should complement the brand image of Feilong. Chapter 3
Specific plans for clothing store opening promotions include: samples, coupons, cash discounts, special packages, gifts, rewards, free trials, product guarantees, discount promotions, product delivery, sales market displays and Performances etc. You should choose the promotion method that suits you according to the characteristics and actual situation of your store to achieve the best promotion effect.
First of all, make a clothing store opening promotion plan, and clearly know who you want to promote. You said your store is in a commercial district. I don’t know what kind of commercial district it is, but what is basically certain is:
1. There are many ladies around the store;
2. Most of these ladies are relatively young;
3. These ladies may not have many spare time activities besides going to work;
4. Most of these ladies’ families are not rich and their spending power is not strong. (Women with strong spending power will also spend money in brand stores);
5. The consumer group is relatively fixed, and the surrounding people are relatively fixed.
Then, based on the above analysis, your promotion plan should pay attention to:
1. The product positioning of your store should be based on the mid-to-low end
The consumption characteristics of the consumer group here are: low price, affordable (good and cheap, whether a girl’s clothes are good or not depends on whether they fit well and whether they are beautiful, right), you can’t buy a bunch of beautiful but expensive clothes clothes that they like but are reluctant to buy.
2. Pay attention to changing your styles frequently.
Girls definitely like to cheat. You want them to gain something new every time, even if they don’t buy it. This way he will frequent your store.
3. Have a good service attitude. Whether you want to buy something or not, give them a try on clothes and help them match them.
Because the consumer group is relatively fixed, if a customer is dissatisfied with the service, it will affect the people she knows and indirectly have a direct impact on your business. On the other hand, if you do a good job in this area, then they will attract more friends to your store.
4. Girls all like to take advantage of themselves. To cater to this mentality, buy your clothes and give them some small things. As for what to give, you can think of it yourself and be a girl. For business, you need to know them well. The value of the gift should not be too high, otherwise it will increase your costs, but it should not make people feel too worthless. Suggested gift: For example, for female workers who lack maintenance, you can give them a facial mask. Ordinary facial masks are not very expensive, only a few yuan. But many of them have never used it. In their hearts, such things are of high quality.
In addition to taking advantage of things, girls also like shopping. Girls always have a lot of clothes. So you have to make friends with these people and build relationships with them.
5. Maybe you are a little impatient. What you want is a specific promotion plan. But friends, everyone is doing business, but why do some people lose money? If business is not good, it does not necessarily mean that there is no promotion. Promotion is just the icing on the cake, but the key is that you must have a good foundation. If a store with good business conducts promotions, it can increase its turnover and attract more customers. If a store is doing business in a store that is not very good to begin with, customers may wonder if it is going to go bankrupt, but they will not dare to come.
6. If you are in the clothing industry, you also know how to promote clothing. It is nothing more than a discount (30% off for purchase, 10% off for sale, 20% off for others, 30% off for two items) Wait, this is probably the most common way to play, right?), in addition to giving away things to buy a piece of clothing, a pair of gloves, points, memberships, and draws, you can combine these promotional methods. Choose an appropriate promotion plan based on the actual situation in your store.
20XX Summer Clothing Store Promotional Slogan 1: Summer is here, where are your summer clothes?
20XX Summer Clothing Store Promotional Slogan 2: A cool summer, Fashion is yours to rule
20XX Summer Clothing Store Promotional Slogan Three: Summer will give you a cool "summer"
20XX Summer Clothing Store Promotional Slogan Four: Cool and Cool Summer is really cheap here
Off-season clothing promotion skills
1. Product display must be unique. The store has a small space and limited product display. Therefore, if you want to attract passers-by to stop and make purchases,
you have to put more thought into the product display. It is best to change the merchandise display frequently to give people a refreshing feeling, so as to increase the merchandise turnover rate.
2. Create a sales atmosphere. If it is popular, it will naturally attract customers to your door. When no one is visiting, you have to sort out the goods and adjust the decorations from time to time. Never sit at the door with your legs crossed, which may cause customers who intend to come to the door to have a rebellious mentality or feel that the store's products are not of high quality. 3. Innovate and innovate in business operations. It is necessary to quickly reflect the popularity and "develop" special products to give customers the popular feeling of "if they don't buy it this time, they won't be able to buy it next time."
4. Cultivate customer loyalty with high-quality services. It's best to try to catch every customer who comes to your door. It's best to remember
the preferences of regular customers and proactively introduce products they might like. In addition, accepting individual orders from customers or adjusting goods quickly can also increase consumer loyalty.
5. Accumulated discounts. Customers who come for the first time will be issued a membership card. The second time they come, they can get a 10% discount on the products.
The third time they come, they get a 20% discount. The fourth time they come, they get a 30% discount. 30% off on all purchases. In this way, you may earn less money at one time, but the store's popularity is enough to withstand the risks caused by the economic downturn. How should I price my products? Price is the most sensitive topic for customers when purchasing products. Generally speaking, people always want to spend the least money to do more things. Many stores have lost a large number of customers because of unreasonable product prices.
Clothing store opening promotion plan, clothing store off-season promotion plan
1. Low-price penetration strategy. As a merchant, no matter what pricing strategy is adopted, the ultimate goal is to make money. This It is required that the price must be based on cost, and it is impossible to sell below cost.
Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase directly in large quantities, reduce intermediate links, improve operating efficiency, strive for manufacturers to give profits and other measures, do everything possible to reduce costs, implement small profits but quick turnover, and win with low prices.
2. Use the profit-to-defense method to attract customers to buy a certain product in large quantities at a low price, and at the same time, make profits from related series of products.
Currently, many "foreign supermarkets" set the prices of electrical appliances at very low prices to attract customers and make profits on various auxiliary equipment.
3. The flat head and low tail method only slightly lowers the "dragon tail" of the price, giving people the feeling that it has dropped a lot. For example, a price tag of 198 yuan and a price tag of 200 yuan often give people the impression that they are at two different levels. In fact, the difference is only 2 yuan, accounting for only 1%.
4. Illusion pricing method There is a supermarket that sells milk powder in 500g packages, priced at 9.30 yuan, and then launches a 450g packaged product, priced at 8.50 yuan. The sales are promising for a while, because consumers are sometimes far too sensitive to weight. Well below the price. If you do a careful calculation, you will find that the unit pricing of the two is almost the same, and the latter is slightly higher.
5. Seasonal discounts determine whether to give discounts and how much to discount based on the product's off-peak season and the time and quantity of consumer purchases
Pricing strategy. The "seasonal sales" launched by many stores fall into this category. Proper use of this kind of pricing can not only attract consumers, but also effectively adjust the situation such as low customer flow in off-season, so that the store can often be crowded with customers.
6. Psychological pricing strategy is based on consumers' consumption psychology. Many "foreign supermarkets" like to leave a small tail on the price when setting prices. Among the products they sell, the mantissa is an integer. Accounting for only about 15%, about 85% of commodity prices have non-integer mantissas, and the majority of price mantissas are odd numbers. If a product is priced at 99 yuan, people will feel it is cheaper than 100 yuan. If it is priced at 101 yuan, people will feel it is too expensive. Compared with 99 yuan, the price seems to be on a higher level. Using psychological pricing strategies will give the impression that store prices are low overall, thereby achieving the purpose of attracting and retaining customers.
7. When adjusting the price of other products, use a red pen to erase the original printed price and write the new price next to it in yellow. This method seems simple, but in fact it is also a method of pricing based on customer psychology. kind of strategy. The secret is: first of all, the original price is a printed number, which often gives people a feeling of authoritative pricing. The new price written by hand will make customers feel cheap. Secondly, yellow gives people a particularly cheap feeling. Marking the new price with a yellow pen makes it look very tempting to customers.