Corolla strives to catch up, Teana lags behind Passat, and competition in the A- and B-class market segments has intensified significantly.
With the gradual recovery of the automobile market, major automobile companies have begun to make efforts, whether it is the introduction of new products or various marketing methods, etc., they have attracted the attention of consumers to a certain extent. The eyes stimulate consumers’ desire to buy cars. Judging from the sales data of single car models in July, scenes of some people being happy and others feeling sad are still happening. As one of the three major areas of the automobile market, the fierce competition in the sedan field is obviously intensifying.
As we all know, in the car field, the presence of autonomous cars is obviously weaker than that of joint venture cars. Except for a handful of models such as Geely Emgrand, Changan Eado and Roewe i5, they can barely pose a threat to joint venture cars. , the rest of the models have almost no achievements. Today, Express Brother will focus on joint venture cars and talk to you about the changes in the A-class and B-class sedan market segments in the sedan field.
A-class cars: Sylphy dominates the limelight, Corolla is close to Lavida
In the A-class car segment where joint venture cars dominate the sales list in July, it ranks among the top five sales. Its product models are Sylphy, Lavida, Corolla, Civic and Sagitar. Although Bora ranks sixth, it occasionally breaks into the top five and changes the pattern from time to time. It is also a model that cannot be underestimated, and there is a lot of competition. Opponents also experienced the pressure of Bora.
As a sales "overlord" that leads the A-class car segment, Dongfeng Nissan Sylphy has sold more than 40,000 units for many consecutive months, firmly occupying the single-month sales crown position, currently, no model can pose a strong threat to it. Even the Lavida, known as the "street car", has a sales gap of nearly 50,000 units with the Sylphy.
Although the sales volume of Lavida is not low, ranking second in A-class car sales, whether it can maintain this position is still full of unknowns. Why does the courier brother say this? Let’s first take a look at the total sales of Lavida 206,557 units in the first seven months of this year. The sales volume in July was 35,925 units, which is not low, but there is still a big gap in front of Dongfeng Nissan Sylphy.
The real threat to Lavida is Corolla, which ranks third in the sales list. The total sales of Corolla in the first seven months of this year were 181,360 units, and the sales volume in July was 31,517 units. The gap with Lavida is Not too big. You know, Corolla, which has completed its product refresh, is in full swing, and its rising momentum is very obvious. In addition, Sagitar, Bora, Ralink, etc. are stealing away potential customers of Lavida from time to time. Therefore, it is hard to say whether Lavida can maintain the second place in sales this year.
B-class cars: Teana lags behind Passat, Asia Dragon is full of momentum
Careful car enthusiasts and netizens will find that the B-class car market segment has changed significantly in the past two years. You sing and I appear on the stage, refreshing the understanding of car enthusiasts again and again. The always strong will always be strong, and the weak will not give in. The fierce competition is full of a strong "smell of gunpowder". Every new model is launched. There is momentum to change the market structure.
The successful counterattack of the eighth-generation Camry has changed the original market structure and broken the tranquility of the B-class car market segment, thus opening up the fierce competition in the B-class car market segment. As the curtain rises, what follows is the renewal and upgrade of Accord, Passat, Magotan, Teana and other product models. In order to seize the right to speak in the B-class car market segment, FAW Toyota also launched the Asia Dragon, positioning it as a B+ class To impact the B-class car market segment.
Feng Shui takes turns. With the development of the tenth-generation Accord, whether it is a Camry or a Passat and other B-class cars, its limelight is slowly being replaced by the tenth-generation Accord, especially the 25% crash test of China Insurance Research Institute, which also makes the A-pillar safe. The hidden dangers of the Passat have lost its battle with the Accord for the sales crown. However, the Accord "stall gate" incident also put it under pressure to survive.
At present, Camry and Accord are still at high sales levels, but the signs of the rise of Asia Dragon have begun to change significantly. In July, Avalon's sales volume was 12,898 units, which has surpassed Passat's 12,457 units, Magotan's 11,375 units, and Teana's 10,810 units, and is close to Buick Regal's 13,309 units. It is very likely to break into the top three sales of B-class cars. momentum.
Written at the end: Nearly two-thirds of 2020 has passed. In the next one-third of the time, in order to complete the annual goals set at the beginning of the year, major car companies should It’s time to give it a try. Judging from the above analysis and the subtle changes in the auto market, there will be many bright spots in the future, and Express Brother will continue to pay attention to it.
Warm reminder? Unauthorized reprinting is prohibited. The picture comes from the Internet and belongs to the original author. Interesting, informative and popular, it interprets the domestic auto market from subtle changes. For more exciting content, please check out the most influential self-media in Central China: Auto Market Express
This article comes from the author of Autohome's Chejiahao and does not represent the views and positions of Autohome.