What brand is Xinfei refrigerator?
Xinfei's predecessor was Xinxiang Radio Equipment Factory, a small local military enterprise established in 1958. 1983, the director who took over this small factory chose to start the white goods project as the road of enterprise transformation in order to survive in a difficult situation.
From 1986 to 1996, Xinfei Company entered a period of rapid development, and Xinfei brand refrigerator became a recognized brand-name product in China. 1996, the company changed the previous "XP" into the English name of "FRESTECH" (continuously providing fresh high-tech products).
In the 1990s, Xinfei Electric Appliances developed rapidly, and the scale of the enterprise was constantly expanding, which required capital investment. At that time, under the background of the rise of domestic investment attraction, Xinfei Electric and Singapore enterprise Honglong Asia came together. In the initial stage of foreign investment, the injection of capital promoted the rapid development of Xinfei Electric Appliances, but problems also accumulated, eventually brewing a crisis.
The parent company of Fenglong Asia, the major shareholder of Xinfei Electric Appliances, is mainly engaged in investment and real estate, and is not familiar with the white goods industry. Mainly by sending professional managers to manage enterprises, and did not set clear KPI indicators for Xinfei Electric. Xinfei Electric has suffered losses for years, and no management has been punished for it.
After 20 10, the refrigerator industry in China entered the stage of consumption upgrading, and the market put forward diversified demands. Haier, Midea and other brands pay more attention to design sense and innovation, and the speed of product upgrading is accelerated. However, at this time, Xinfei Electric.
After foreign capital holding, a large number of R&D technical talents are lost. Some people even think that the R&D department of Xinfei has been "ineffective" and lacks innovation competitiveness, which leads to the fact that most products of Xinfei are still mainly low-end products, limited to regional and third-and fourth-tier markets, and missed market development opportunities.
The white goods market is the earliest field from planned economy to market economy. The market competition is fierce. The upstream supply chain of refrigerator manufacturing industry raises prices, but the downstream market tends to be saturated with demand under the full competition of enterprises. Under the pressure of fierce price competition, Xinfei Electric relies on the inherent profit model that just needs to be pulled, so it is difficult to break through the tight encirclement and continue to explore the market, and it is increasingly difficult for enterprises to make profits.
Baidu encyclopedia-xinfei electrics
People's Daily Online-"Return to the Team" Can a state-owned enterprise like Xinfei Electric be reborn?