Andy Lau was implicated, and Audi's advertisement was caught in the dispute of copying "dolls". Isn't Peking University Man Ge original?
Audi advertisement is caught in the controversy of copying dolls? On May 2, 2022, KLOC-0, FAW Audi brand and Andy Lau screened a video about 24 solar terms in the circle of friends. Later, it was questioned by the netizen "Man Ge of Peking University", claiming that many copies of the advertisement were the same as the contents of a vibrating audio and video released by himself on May 20021day.
On the 22nd, the video of Peking University Man Ge's rights protection caused widespread concern. However, some netizens found that Peking University Mange's understanding of Xiaoman solar terms has long been put forward.
From June 2065438 to June 2007, "yoli Lin You", who was certified as a blogger of humanities and arts in Weibo, wrote that among the 24 solar terms, there is a little summer, a big summer, a light snow, a slight cold and a severe cold, but there is a little fullness. This is the wisdom of our ancestors. Everything in life can't be full, only half is safe.
More interestingly, under the Weibo of "yoli Lin You", it was posted as early as May 20 16, and some bloggers expressed the view that "life is full and enough".
Common sense is not original. Simply from the comparison of the contents of Audi advertisements and Peking University Mango, they are highly similar. However, if Peking University Man Ge files a lawsuit, we must first confirm whether we enjoy the copyright, that is, this copy is created independently. Ge, a Peking man, wants to claim the infringement of Audi's video advertising, first of all, he must prove that he enjoys the copyright of copywriting.
The copywriting of the two videos is exactly the same, which does not necessarily infringe on the rights and interests of Peking University Man Ge. Because part of the content of the copy belongs to common sense problems in the public domain-for example, there is heavy snow after light snow, and xiaoman refers to the season when the ears of grain are gradually full. , not original by Peking University Mange. But in the copy, he expressed his understanding of Xiaoman solar terms, his common thinking about life, and his originality in logical arrangement and structure.
Andy Lau's response: 100% respects originality. On the same day, Andy Lau also sent a message in the official support club App Huazai Tiandi to respond to this matter. He said that 100% respects originality and deeply regrets the problems in the production process of the advertising team and the troubles caused to Mango. At present, we are dealing with this matter seriously with the advertising company.
Judging from the reactions of all parties and the feedback from public opinion, the alleged plagiarism of Audi advertisements has caused widespread heated discussion. Among them, netizens are more concerned about whether Andy Lau, who appeared in this advertisement, should bear the responsibility.
In the video, Andy Lau, as a narrator, tries to present the brand attitude of FAW Audi with advertising pictures. Some people may mistakenly think that Andy Lau is talking about his creation. Andy Lau can argue that he was only role-playing in the video, and all the lines he said were provided by others. His performance is based on the cooperation contract signed with Audi and should not be held responsible.
As an advertisement publisher, Audi needs to bear corresponding responsibilities. Of course, after taking the responsibility of copyright infringement, Audi can also claim compensation from the advertising producer according to the contract.