Real examples of entrepreneurship are worth learning.
A real example of starting a business-Tang Lei, Yu and: Three college students jointly set up a party hall (party villa) with an annual income of 8 million.
? Boom? Is it in English? Family reunion? A transliteration word means family gathering. Dozens of people rented a villa with complete entertainment facilities, singing, drinking, barbecuing, watching movies, playing billiards and playing chess. In the past two years, boom? It is sought after by college students and urban young people, especially white-collar workers.
In recent years, a new gathering place villa? Party hall? It has risen quietly in Changsha and become the first choice for young people to get together. Students from Hunan First Normal University and Yu saw the business opportunity, and rented the villa with their senior friends for college students to use. Boom? . In the past two years, they have rented villas 10 sets in Hunan, Shaanxi, Jiangxi and Guizhou, with an annual turnover of nearly 8 million yuan.
Three people and two people started a partnership.
After 90, He Yu was a college classmate, and those who graduated from Nanjing Normal University were their high school classmates. Many students are still complaining about college life? Bored? At that time, three Liuyang boys were wondering when they started their sophomore year. Partnership? .
In the third year of the National People's Congress and the second year of the National People's Congress, an education and training company began to operate in partnership. By the year of their senior year, they had accumulated more than 300,000 yuan. 20 13, the three hit it off, ready to invest in new villas? Party hall? . ? The day-rent villa party is a brand-new party mode, which meets the needs of young people. ? Tang Lei told reporters that this is a new industry. It is growing and improving, and has a broad market prospect. The key is how to innovate.
Aiming at business opportunities, the three people rented a villa near Hunan First Normal University on 20 13, and spent about 250 thousand to decorate it. How about a party at the new youth villa? 20/kloc-officially opened in June/4. ? Renting a villa is divided into three periods in the morning, afternoon and evening, with one price from Monday to Thursday and one price from Friday to Sunday. Organize several or dozens of friends to play all night, including accommodation, and each person will share less than 100 yuan. ? The reporter learned that at present, there are two charging modes for daily renting villas in Changsha. One is to charge by time period and the booking fee is fixed; The other is to press? Boss? Charge, can accommodate up to forty or fifty people.
Rent 10 villa for two years and register the company.
? We made an appointment a week in advance, and the basic venues were full at the weekend. ? Cheng Wei said. At the beginning of this year, they registered a cultural communication company and signed cooperation agreements with many enterprises. In the past two years, they have rented villas 10 sets in Hunan, Shaanxi, Jiangxi and Guizhou, with an annual turnover of nearly 8 million yuan.
The reporter opened the public comment network search? Villa party? That is, there are more than 50 enterprises, most of which are located in neighboring universities. ? In the past, classmates got together, one place to eat, one place to sing, one place to go, and sometimes it took several transitions. ? Qin Li, a freshman from Hunan Business School who came to attend the villa party, told reporters that the biggest feature of the villa party is that it can cater to everyone's tastes, and everyone can basically find their favorite entertainment in this big space. ? In the past, many people thought that villa consumption was unbearable, but now villas have quietly entered citizens' lives in a low profile and become a new fashion for entertainment in Changsha. ? Tang Lei said that villa parties are increasingly recognized in Hunan.
Building a brand through the internet
? Given another chance, would you choose employment or entrepreneurship? In the face of the reporter's question, the three answered without thinking? Or will you choose to start a business? . ? Entrepreneurship is like hitting a monster, you have to be bloody if you live. ? For these three post-90s college students, the challenges and unknowns brought by entrepreneurship make them passionate.
For college students who are about to choose to start a business, Cheng Wei thinks there must be? Adhere to the castle peak? Determination and perseverance, to accept all the changes it brings, only three minutes of enthusiasm is absolutely impossible to succeed. ? College students must seek a way out in innovation, don't follow the trend, think what others don't want, and you will see the market. ? Although their road to entrepreneurship is not in line with their major, when it comes to entrepreneurship, Cheng Wei admits that in his view, their success stems from innovation. ? Gather fans through small-scale marketing, and let fans promote marketing in by going up one flight of stairs. ? Cheng Wei said that concept innovation needs technological innovation, playing with the Internet and self-media and using new media to broaden customer channels are new entrepreneurial ideas in the new era. The three of them led the team to make full use of the upgrade of their own marketing capabilities brought by mobile social media, such as carefully operating individuals from the media and building brands through the network.
have a conversation
Reporter: How did your previous entrepreneurial experience help or inspire your current career?
Yu: For our entrepreneurial growth, the education, training and entrepreneurial experience during the university period have given us a deeper and practical understanding of entrepreneurship and completed our original capital accumulation. This experience has given us experience and an overall concept in our career.
The real example of starting a business is the second element: opening a private tailor shop for cheongsam, positioning high-end, and winning in temperament.
Height 1 m 75, master's degree. He won many awards in the national model competition. The post-90 s party has enough aura. However, in addition to acting, her interest is more focused on fashion design.
Fang's grandmother is a famous fashion designer in her hometown, specializing in designing cheongsam. When she was 4 years old, she fell in love with one of her grandmother's cheongsam and gladly changed it to give it to her grandmother. The first cheongsam in her life planted the dream of a fashion designer in her heart.
My junior year opened a clothing studio and accumulated hundreds of customers a year.
20 1 1 February, Fang, who is still a junior, decided to set up his own clothing studio, focusing on his own clothing. Because opening a studio has always been her dream, and it has been slowly fermenting until she feels that the time is ripe. ? I have been modeling since my freshman year, which has given me some funds, improved my aesthetic taste and broadened my horizons. ? In fact, apart from being a model, Fang's accumulation began unintentionally from freshman year. At that time, she worked as a dance teacher and a tea artist in a high-end club, basically high-end customers, some of whom often showed interest in each other's clothes, and most of these clothes were designed by Fang himself. When she is free, she will help customers design clothes. So, when her first studio opened, some customers came to her door. ? Some clients are my friends when I was a model, and girls who work in art also like the clothes I designed. ? In this way, in the most primitive way of word of mouth, Fang's first studio is located in an ordinary community, but the business is not bad at all, even better. In just one year, her studio has accumulated nearly 400 customers.
With these customer groups, Fang's first real clothing store opened in a hotel next to wuhan textile University on February 20 13, which mainly engaged in two businesses: clothing sales and Fang's personal tailoring of cheongsam.
Later, she put on her own cheongsam and won the title of 5 1 Miss International Cheongsam Queen.
Guanggukai Custom Cheongsam Shop Positioning High-end Win in Temperament
Yesterday was the day when Fang's second store opened. In the operation of this store, she made a subtraction: for private tailor cheongsam.
Because, during the operation of the first store, Fang keenly found that 70% of its customers came from Guanggu Development Zone. So, in September this year, she rented a room at Raymond Hotel in Guanggu and began to prepare for her second store. ? The reason why I chose to open a shop in the hotel is actually because my customers don't like noise very much, but prefer relatively quiet and comfortable shopping space. In addition, the atmosphere of the hotel itself is elegant and polite, which is highly consistent with the temperament of my target customers. ? Fang told reporters that although the rent of the hotel is higher than that of the general commercial street, considering the positioning of the customers, she still made a lot of trade-offs when choosing the site.
The reporter saw in the private custom-made square cheongsam shop that the shop mainly deals in cheongsam, supplemented by some Chinese coats. Compared with the Tang suit in some counters, the cheongsam style she designed is more fashionable. ? I design clothes that combine Chinese and western styles, and the materials and patterns have been greatly improved. ? Fang said. The reporter picked up a mink coat and sold it for more than 4000 yuan. ? Our positioning is on the high side, and the materials are mostly natural fabrics such as silk and mink velvet. ?
The reporter learned that because of the customer base in the early stage, Fang's customized cheongsam shop had many customers when it was put into trial operation. In addition to customizing clothes, customers can also come over for tea. After the clothes are ready, the clerk will deliver them to the door according to the customer's requirements. ? After the service details are completed, many customers' clothes will be customized here all the year round. Have a certain loyalty to our brand. ? Fang's cheongsam shop is very leisurely.
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