Huashan 263 time-honored brand house
Brand Pavilion is located at No.7, Lane 263, Huashan Road, formerly known as Guangming Food Group Office, which can be traced back to 1899, the private residence of British Dreumont. Historical buildings have recorded time, and now they have become brand pavilions with a long history, bearing the brilliant craftsmanship and business spirit of Shanghai.
Three areas of brand pavilion
1, "Hundred Years of Chinese Chapter" exhibition area
In the "Hundred Years of Huazhang" exhibition area on the first floor, the "Multimedia Mechanical Magic Wall" and the "Time Scroll" are full of science and technology, which let the audience know the days of our lives. Since the opening of Shanghai 1843, they have adhered to the family business and started the brand. When the audience pulls open the carefully designed drawing board on the wall, they can watch the video materials at close range, touch the interesting devices, and feel the cultural connotation and craftsman spirit contained in the old brand.
The exhibition area also shows the classic products and brand history of time-honored brands such as Zhengguanghe, Butterfly, Warrior, etc. Through the comparison between classics and innovation, the time-honored brands are displayed. Through the wonderful historical moments such as the first department store, the first food, women's clothing store and Shanghai fashion store introduced in the department store window, the audience can once again feel the urban spirit and service consciousness contained in the "Shanghai Shopping" brand.
2. "Ideal City" Exhibition Area
The "Ideal City" exhibition area on the second floor, an immersive display of a family of five, leads visitors to explore the lifestyle and family style of three generations.
Here, visitors can trace back to the brand source of the time-honored brand and see many "brand firsts" created by the time-honored brand, such as the first hand cream, the first domestic pigment, the first state guesthouse and the "China First Hammer" by Duo Yunxuan. These "firsts" have become an important witness to the development of national industry and commerce in Shanghai.
3. "Classic Eternity" Exhibition Area
Using a variety of artistic presentation methods, taking urban development as a clue, the development of time-honored brands is combined with the process of improving people's living standards.
Visitors can feel the blend of history and modernity in the "enlarged version" tourbillon device provided by Shanghai brand watches; Ride a bicycle provided by Phoenix brand, put on VR glasses, and walk through Shili Yangchang in 1930s, the Bund in 1950s and 1970s, People's Square and Gymnasium after the reform and opening up, and then to Lujiazui Financial Center in this century.