Communication skills that medical beauty consultants should master.
The communication skills that medical beauty consultants should master, if they want to have great development in the medical beauty industry, that is to say, high income, then how to do it? In fact, medical beauty consultants should master communication skills, so that you can get many customers and customers can trust you.
Communication skills that medical beauty consultants should master 1 1, health
Simply talking about how good plastic surgery projects and products are may not impress customers, because your opponents have already said it badly, and explaining the relationship between plastic surgery and health from a health perspective will make customers feel refreshed and pay full attention to you. Remember, the more money you have, the more afraid you are of death, so she will be interested in talking with each other about health.
Step 2 save money
What customers like best is to save money, because human nature determines that everyone likes "good quality and low price". Saving money is a very good reason when you want to convince customers. The consultant who will make the customer pay the money is the person who will settle the account for the customer best. Because women like to calculate and think about how to save money, they immediately clap their thighs to do it!
3. Yours
Junior counselors say "mine" and "me" the most, and senior counselors say "yours" and "you" the most. This is the difference. You can try. When you get used to saying "yours", your performance will start to improve rapidly.
4. Benefits
Consultants should learn to regard the word "benefit" as a communication habit and keep telling clients what benefits you can get by doing this and what benefits you can get by doing that. When you give your customers enough benefits, they will be persuaded by you. Of course, remember that such benefits are usually virtual, not material. Don't communicate all at once, give your hospital to the customer.
Step 5 guarantee
We all know that marketing sells "greed" and "fear". What customers are most worried about is her greatest fear, fear of ineffectiveness, fear of disfigurement, fear of being slaughtered, fear of losing money, fear of bad doctors, and so on. So you should constantly eliminate customers' worries and concerns and give them promises and guarantees. Only in this way, customers can rest assured to give you beauty, remember, no guarantee, no guarantee, no commitment, no transaction.
6. Efficiency
Fast is the mainstream rhythm of modern society. People basically need a fast word for everything. For customers, fast is super attractive, because customers want to recover quickly, become beautiful quickly, end the pain quickly and return to normal quickly. So when you tell customers that it will take three months to recover, your attraction to customers begins to decrease greatly.
7. Simple
The antonym of fast is simple. Seriously, people like simple things, such as double eyelids. You tell her it's simple. Listen to music on the sofa for a while, and it will be done in 30 minutes. Do general anesthesia, sleep will become beautiful; Very simple, make a minimally invasive and ultra-small incision, and it will be fine in a while; These will bring very strong appeal to customers. If you tell the whole process of the operation, nine times out of ten you will run away.
8. exactly
Give the customer a feeling that the project you recommended is exactly what the customer needs and you are helping her. So when you decide on the plan, tell the customer that this is exactly what you need, this is just right for you, this is exactly the expert you are looking for, and this is the most advanced one at present. It is these two words that represent the interests of customers, so it is often said that he will make communication more effective.
9. Stars
Customers have the psychology of worshipping authority and following the trend. When you tell her that Liu Xiaoqing made the money in your hospital, she may sign the bill immediately. Therefore, it is necessary to properly show customers the successful cases your hospital has done, not all of them are stars, as long as they are cases with higher status and greater influence than your customers.
10, expert
Although the experts are all rotten by everyone now, it's good to say it from your mouth again. The worship of authority formed since childhood has been deeply engraved into the bone marrow of customers. Packaging your doctor as an expert at the right time can make customers more interested in your recommendation.
They are also medical beauty consultants, and some of them have high incomes, and their monthly income is basically above 100000; Some incomes are very low, basically around 5000. Most importantly, it is found that there are some differences between medical beauty consultants with a monthly income of 100000 and those with a monthly income of 5000. What are they?
1, fully understand your industry.
Medical beauty industry is a service-oriented industry. We live by the skills of doctors and develop by the services of medical beauty consultants. High-income medical beauty consultants need to cooperate with doctors with rich surgical experience, so that customer satisfaction and loyalty will be improved.
2. Understand the positioning and needs of customers.
It is certainly useful for medical beauty consultants to master medical beauty marketing skills, but their consulting work is meaningful only if they really know your customers.
Understanding customers can't be achieved only through the data reports of some customer groups on the Internet or the psychological characteristics of different types of customers, and the corresponding coping methods. You need to observe and communicate with customers more carefully in the process of usual contact and follow-up maintenance, and then analyze and summarize slowly, so that you can fully understand your customers. We give our customers what they need.
3. Ask customers to help you promote.
Communication not only means doing a good job in technology and service, satisfying customers, and then letting customers take the initiative to help you refer; More refers to the premise that the customer is very satisfied, let the customer establish the awareness of helping you spread and teach him how to help you share the spread, which is very simple to operate.
There are different forms of communication according to different situations. For example, for customers with beautiful skin, you can get some beauty coupons (the kind given to her friends). In addition, it should be simple and easy to operate when asking customers to help introduce or spread. For example, communication tools such as referrals and vouchers are ready, and customers only need to operate foolishly.
How to apply it in practical work needs you to understand it slowly. It's pretty clear, too Mainly to grasp the forms, laws and nodes of communication.
Communication skills that medical beauty consultants should master II. Personal charm of medical beauty consultants
In fact, the improvement of psychological counselors' temperament is far greater than the demand for consulting skills and trading skills. Let's be clear. What customers see and feel will greatly affect the establishment of trust and conversation. Trust and good communication are the keys to a deal.
Consultants with artistic hobbies (such as music, appreciation, painting, photography, etc.). ) the turnover rate is much higher than that of colleagues around him, and his speech and dress are also very standard, which is very popular with customers and colleagues.
Therefore, it is also very important to enhance the personal charm of medical beauty consultants (their own temperament, cultural connotation, hobbies).
Second, cut to the chase and directly define the core requirements.
Most medical and aesthetic institutions have set their own unique "selling points" for the projects and technologies they recommend: price, doctors and technology.
However, medical beauty consultants should ensure that the information is different, superior to competitors and convincing. To grasp the core needs of customers more accurately, we should not just take it for granted or impose it on customers wishful thinking.
In the realistic market environment, are customers easily fooled?
Third, learn to "enjoy the cool under a big tree"
Medical beauty consultants also need to find skilled doctors and reliable platforms. With the good reputation of the platform and doctors, you are not afraid of no customers, which directly makes you stand out among many medical beauty consultants.
Fourth, learn to use friends circle to attract customers.
Let your circle of friends also serve as a platform to attract customers and show your ability and charm of medical beauty.
(1) Don't advertise only in the circle of friends.
You should send more information that reflects your personality and is related to your life. This information should account for at least 50% of the content of your circle of friends.
Only by running your own circle of friends in this way can customers not resent hacking. And played an opportunity to show themselves, giving customers a confident, strong and optimistic impression.
(2) Pay attention to customers' circle of friends
Always pay attention to the circle of friends of customers. There is nothing that a compliment can't bring closer. If not, continue to praise.
Do more such interactions, and customers will remember you. You have to know that you are not the only WeChat friend of the customer. You should brush your impression and presence in the circle of friends of the customer!
(3) Don't send preferential information in groups every day.
This kind of information is overwhelming, and I can't wait to blacken these WeChat friends directly. You know, preferential information is sent once in a while, and everyone can allow such an opportunity. After all, it is tolerable.
But you often send me such information, and then I find that your chat records are all preferential information sent to me by you in groups. How would you feel if you were me? So don't push preferential information every day, and the number of times should be reasonably controlled.
(4) Say hello often
Greeting is to prevent embarrassment, usually to say good morning and good night to customers.
This is the most common method, such as: Good morning, Sister Zhang! Remember: Don't just say "Good morning!" Instead, bring the customer's name, so that the customer will not think that this is a group message. )
The content posted in the circle of friends is not a full-screen advertisement, but an income show, or a chicken blood, which increases the user's sense of urgency. In fact, this method has been flooded, and it will only let friends block and blacken, and the rest are basically "friends" who advertise all day like you. Actually, it was wrong from the beginning. We should really start to cultivate every good friend and impress accurate target customers with emotion, so that the transaction will be faster and more effective.