Eulogize the Chinese name of luxury car.

Acura is Honda's luxury brand focusing on the North American market. The word Acura comes from the Latin word "ACCURACY", which means accuracy and precision. It reflects Honda's pursuit and expectation of high quality. After 20 years of hard work, Acura has achieved the expected success in North America, with a total sales volume of more than 230,000 vehicles last year.

Honda is about to introduce Acura to China, and its Chinese name is "Acura". Its RL and TL models will be the first to be listed. Can Acura impress domestic consumers? Might as well go and have a look with us.

Living in a big house and driving a luxury car, all over the North American continent. If you want to make a difference in this huge market, the best attitude is to accommodate. Of course, smart Japanese car companies are the best at making money, and everything is easy to discuss. In addition to launching North American models with different appearance and equipment from other markets, in order to enter the face-oriented middle and high-end consumer circle, they will make a thorough makeover and create brand-new luxury brands to cater to those.

TL will soon launch a 5-speed automatic manual model, and it can also be equipped with a more sporty 6-speed manual model in North America. But will Americans like it without mahogany?

As a result, Toyota made Lexus, Nissan made finidi, and Honda took the lead. As early as 1986, Acura, a luxury signboard focusing on the North American market, was first displayed. Up to now, Acura has gone through 20 years, three years earlier than Lexus.

For Americans far away from North China, Lexus knows more. Since the mid-1990s, Lexus models, led by LS400, have entered China in large numbers, which shows us the unique charm of Japanese luxury cars. In contrast, Britain and finidi are much lower-key. Only a few Q45s left an impression on us, and now they have gradually faded out of everyone's field of vision. As for Acura, I believe many people are still very strange. Honda has never sold Acura outside North America through official channels, so Acura is very rare in China.

Although Honda has made a lot of money on domestic cars such as Accord and Fit, it is still jealous of the success of Lexus in the domestic imported car market. Acura's market performance in North China is not worse than Lexus's, and Lexus's auto market potential is so huge, why not let Acura gamble?