Marriott Hotels Development History Introduction to Marriott Hotels Development History
1. In the 21st century, what stage does the historical development of Marriott Hotels in China belong to? 2. I want to know about the development history of Marriott Hotels Group? 3. In the 21st century, which stage does the historical development of Marriott Hotels' expansion in China belong to? 4. What are the advantages and disadvantages of Marriott Hotels? In the 21st century, which stage does the historical development of Marriott Hotels' expansion in China belong to?
Quick development stage.
Before the 21st century, it can be divided into the agricultural era, the industrial era, etc. With the continuous advancement of science and technology, the 21st century has become the era of knowledge economy, information age and science and technology. The middle of the 21st century is from 2040 to 2050. At this time, Marriott Hotels was developing rapidly based on its existing superiority.
Marriott International Hotel Group, also known as Marriott International Group, is the world's leading international hotel management company. Marriott has more than 6,500 hotels and 30 brands in 130 countries and regions around the world. Marriott International is headquartered in Bethesda, Maryland, United States. Its reported revenue for fiscal year 2011 exceeded $12 billion. On August 7, 2017, Alibaba Group and Marriott International jointly announced a comprehensive strategic cooperation and the two parties will establish a joint venture. On January 12, 2018, Wang Xiaofeng, deputy director of the National Tourism Administration, interviewed Shi Kangrui, president and managing director of Marriott International Asia Pacific, and emphasized that the red line of China’s sovereignty and territorial integrity cannot be challenged or crossed. Shi Kangrui admitted his mistake and promised to make rectifications. He has terminated the contract with the outsourcing company involved and suspended one of the employees involved.
I would like to know about the development history of Marriott Hotels Group?
Marriott International Group is the world's leading hotel management company and a company listed on the Fortune Global 500 list. Marriott International was founded in 1927 and is headquartered in Washington, USA. Marriott International currently has 21 famous hotel brands, operates more than 4,000 hotels around the world, and has an annual turnover of nearly 20 billion US dollars. It has been repeatedly rated as the most outstanding company in the hotel industry by world-famous business magazines and media. The development of Marriott International Group originated in 1927. The late Mr. Willard Marriott founded a small beer store in the early days of the company in Washington, USA. It was named "Hot Store" and developed rapidly thereafter. To become a well-known chain restaurant with fast and thoughtful service, fair prices and consistent product quality. The key to its successful experience is that employees and customers have been the top priority of the company since its establishment. The business philosophy founded by Mr. Willard Marriott is: If you can make employees take pride in their work, they will provide excellent service to customers. On this basis, the successful operation of the "hot store" chain provided innate conditions for Marriott to get involved in the subsequent development of the hotel industry. The first Marriott hotel opened in Washington, USA, in 1957. Under the guidance of the company's core business philosophy and based on its early successful operating experience, Marriott Hotel quickly grew rapidly and achieved considerable development. New franchisees Marriott's hotels have been known for their luxurious facilities from the beginning, and have gained a reputation in the hotel industry for their stable product quality and excellent service. By 1981, the number of Marriott hotels had exceeded 100 and had more than 40,000 high-end hotels. Standard guest rooms, which generated annual sales of up to 2 billion US dollars. In the 1980s, Marriott carefully designed and created the Courtyard Hotel based on market development and specific needs. In 1983, the first Courtyard Hotel opened in Officially opened in the United States. Since the Courtyard Hotel is a hotel that listens to the opinions of business guests, carefully designs mid-priced rooms and maintains high standards of service, the Courtyard Hotel is a success as soon as it comes out. The leader in the industry. In 1984, the J.W. Marriott hotel, named after the founder of the company, opened in Washington, USA. The J.W. Marriott hotel brand is an upgraded ultra-luxury hotel brand based on Marriott hotel standards. Afterwards, in 1987, Marriott acquired the Residence Inn chain hotel, which is characterized by the fact that all hotel rooms are suite facilities, mainly for long-term stays. Guests are provided with convenient and practical suites and corresponding services.
In the same year, Marriott launched two new hotel brands: Fairfield Inn and Marriott Suites. By the end of 1989, Marriott had developed into a large hotel group with 539 hotels and 134,000 rooms. Marriott International Group continued to grow rapidly In the process of development, in 1995, it acquired the world's leading luxury hotel chain - Ritz-Carlton. This move made Marriott the first hotel group to own various high-quality brands of different grades. Later in 1997 , has successively completed the acquisition of the Renaissance hotel chain (Renaissance) and its subsidiary New World hotel chain (NewWorld), as well as the Ramada International hotel chain (Ramada International). This move has enabled Marriott International Group to achieve a substantial increase in the number of hotels around the world. Especially in the Asia-Pacific region, Marriott International Group entered the Chinese hotel industry in 1997 and has developed rapidly since then. At present, Marriott International Group's Ritz-Carlton Hotel, JW Marriott Hotel, and Marriott Hotel There are 73 hotels operated by *** 6 hotel brands including Renaissance Hotels, Courtyard Hotels, and Marriott Executive Apartments in China, as well as hotels currently under construction.
In the 21st century, Marriott Hotels. What stage does the hotel expansion in China belong to?
The rapid expansion stage
Marriott International entered the Chinese mainland hotel market in 1997 and has developed rapidly since then. In March, Marriott International announced that it would invest US$2.6 billion to US$2.8 billion by 2014 to increase the number of hotels and prepare to double the number of hotels in Asia, with the largest expansion in China.
Advantages and Disadvantages of Marriott Hotel
The advantages of Marriott Hotel include brand advantage, market advantage, and investment advantage. The disadvantage is that the room price is the highest among hotels of the same type.
1. Brand Advantage
Marriott Hotel has very strong brand resources and high brand awareness. The headquarters continues to use various methods and channels to jointly promote with major platforms to deepen the brand impression and let franchisees Operation and marketing are easier.
2. Market advantages
The Marriott Hotel franchise project has good market prospects because the brand headquarters has a strong team to assist entrepreneurs and provide services for its stores. It provides assistance in product innovation, research and development, production and other aspects, and provides team services in many aspects, which allows its branches to obtain a better guarantee of operating revenue in the industry.
3. Investment advantages
The Marriott Hotel headquarters has an excellent management team. Each Marriott hotel store will have a different business model, and different business adjustments will be made according to the actual situation of the Marriott hotel store.
History. :
Marriott International Group is the world's leading hotel management company and a company listed on the Fortune Global 500 list. Marriott International was founded in 1927 and is headquartered in Washington, USA. Marriott International Group has 21 famous hotel brands, operates more than 4,000 hotels around the world, and has an annual turnover of nearly 20 billion US dollars. It has been repeatedly rated as the most outstanding company in the hotel industry by world-famous business magazines and media.
The development of Marriott International Group originated in 1927, when the late Mr. Willard Marriott founded a small-scale beer store in the early days of the company in Washington, USA, named "Hot Sale". shop".
It soon developed into a well-known chain restaurant with fast, considerate service, fair prices and consistent product quality.