It has been almost 2 years since "No. 1 Butcher" Zhu Yicai has returned to take charge of the overall situation of the company. Is Yurun developing for the better?
Zhu Yicai, the former richest man in Jiangsu and known as the "No. 1 Butcher", regained his freedom in January 2019. After "going home", it has been two years since Zhu Yicai returned to preside over the overall situation of the company. Okay, how is the Yurun department doing now?
Zhu Yicai said: "If you have a dream, you can look forward to the future, and if you have endless motivation, you can create a beautiful life." I wish him and Yurun people that their dreams come true. real!
It has been almost two years since Zhu Yicai took charge of the overall situation again. Is Yurun developing for the better?
Zhu Yicai (1st from left) and Executive Vice President Zhu Jun (1st from right) introduced Yurun Food Industrial Park
Last year On the evening of January 22, Hong Kong stock market "Yurun Food" and A-share market "Central Mall" both announced a piece of blockbuster news: after nearly 4 years, there has finally been new progress in Zhu Yicai's case, and he has returned home.
Zhu Yicai, the former richest man in Jiangsu, regained his freedom, which also brought about a turn for the better in the debt crisis of the "Yuren Group". It has been almost two years since he returned to preside over the overall situation of the company, and he has also passed the implementation of a A series of powerful changes have been made, but the company still faces some practical difficulties. Can it develop for the better?
In the more than 20 years since its establishment, Yurun has become more than just a brand. Its industries involve all aspects of people's livelihood such as clothing, food, housing, transportation, and entertainment, and it has There are two listed companies, Yurun Food (1068.HK) and Central Shopping Mall (600280.SH).
Zhu Yicai founded Yurun Group in 1993. He started from scratch with 200 yuan. Zhu Yicai, the founder of Yurun Food, who was once known as China’s “No. 1 Butcher”, worked hard to start his business. Ranked second consecutively as the richest man in Jiangsu. However, during the 1,401 days that Zhu Yicai was detained in Hangzhou, the "Yurun Group" was also in trouble. Both listed companies were involved in debt quagmire. Yurun Food suffered huge losses, and the entire group was on the verge of bankruptcy.
Zhu Yicai, Chairman of Yurun Holding Group
Last year, Zhu Yicai was awarded the commemorative medal for the 70th anniversary of the founding of New China. He was very moved. , he said: This commemorative medal is very precious. This honor not only belongs to him personally, but also to the 130,000 Yurun people.
There is a sentence in "Cai Gen Tan": "I am noble and others respect me, I am humble and others insult me." How does it feel to understand the meaning of this sentence only when life is going through ups and downs?
Even when Zhu Yicai was at a low ebb, the local people in Nanjing still awarded him this commemorative medal. This was not only an affirmation of the many contributions he and Yurun had made to society, but also a recognition of the many contributions he and Yurun had made to society. He had the confidence and motivation to regroup.
At present, will Yurun Group develop well? Zhu Yicai is currently facing many practical difficulties. He also needs more time and more potential to help Yurun get out of the current predicament.
Central Shopping Mall (*ST China Merchants), which has been listed for 20 years, is still "wearing stars and wearing hats". According to the announcement, as of December 11, The total equity pledge ratio was 55.9%. While revenue declined in the third quarter, it suffered a loss of 15.25 million yuan and the debt ratio was as high as 93.79%.
On the evening of November 17, *ST China Business announced that the reorganization applications of Dihua Industrial and Yurun Holdings were accepted by the Nanjing Intermediate Court.
The Hong Kong-listed "Yurun Food" has declined even more and has become a "penny stock". At the time of writing at noon on December 18, the stock price was only 0.70 yuan per share, with a total of The market value is only 1.276 billion yuan, and the net assets per share are -1.052 yuan.
Yurun Holding Group has seven major industrial sectors including food, real estate, commerce, logistics, tourism, finance and construction, just like the "Seven Sons of Yurun".
For Zhu Yicai, the key to reorganizing Yurun is that he must first choose which one of the "Seven Yurun Sons" can be raised, nourished, and strengthened.
There is not enough "milk" and everyone is crying for food. They can only make choices. Although it is very sad and difficult to give up, a decisive decision must be made.
Zhu Yicai’s daughter Zhu Yuan
After Zhu Yicai’s return, his son Zhu Jun and daughter Zhu Yuan both officially stepped into the front office, regardless of division of labor. At home, son Zhu Jun focuses on the Central Shopping Mall, while daughter Zhu Yuan is in charge of Yurun Food.
Elder sister Zhu Yuan is 34 years old this year, and younger brother Zhu Jun is 31 years old. They both have overseas study experience. Zhu Yicai let his son and daughter take control of two of his listed companies respectively, and it would be good for them to take over early and pass on the inheritance early, so that they can receive more training. Of course, both of them are young and they also need to "help the horse and give them a ride."
Regarding the internal changes in the company after Zhu Yicai's return, the most intuitive thing is the changes in personnel. After arranging for the second generation to take over, many "Yurun" veterans also quit. At present, Yurun Food has suffered losses again in the first three quarters of this year, and the performance crisis has not improved. In addition, the high debt ratio is also a big problem. Previously, Yurun poached Nomad, the former director and president of rival Shuanghui, but the effectiveness of the "firefighting captain" remains to be tested.
Among the "Seven Sons of Yurun", real estate seems to be the key one. Previously, there were reports that Zhu Yicai was personally handling the real estate sector, hoping to activate real estate.
Yurun Real Estate has hired Wang Xinqi, the former vice president of Guangdong real estate company "Cedar", who was a senior executive of Wang Jianlin's Wanda Group in his early years. The introduction of outsiders as senior executives also confirms Zhu Yicai's layout of developing real estate. The direction is correct. Real estate, a key sector, is also conducive to revitalizing and revitalizing some of the troublesome assets of the "Yurun Department".
However, time may not be able to wait for Zhu Yicai forever, and there are many problems to be solved now. At the central shopping mall shareholders meeting in May this year, Zhu Jun, chairman of *ST China Business (600280), presided over the meeting. When asked whether it could "turn losses into profits" this year, he responded with the words "do your best".
Zhu Yicai’s "money" road has been so full of ups and downs
Zhu Yicai recalls his old mother
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At the end of September 2019, Zhu Yicai released the song "Yurun Zhu Yicai: Mom, have a good journey" in memory of his old mother! ” article.
Zhu Yicai said that after he returned to Nanjing in January last year, he first sent his old father away, and eight months later, his old mother left forever. "In the most difficult stage of my life, both my parents passed away, which made me grief-stricken and unable to control myself."
Zhu Yicai also mentioned that his mother was 42 years old and at high risk. Age gave birth to him. He said: When I was a child, "my mother's clothes were always old. She had been sewn and mended over and over again, but they were always washed clean. Each piece would be worn for many years. I still remember that when I was a child, there were clothes at home. My mother always said she didn't like to eat delicious food, so she would definitely leave it to my sister and me. My mother refused to eat more of the so-called good food and spent an extra penny on herself, just for the sake of her children. Being able to have enough food and clothing, and being able to go to school."
Zhu Yicai was born in 1964 in a poor rural family in Tongcheng, Anhui.
During the "three-year natural disaster", his two brothers were starved to death; his family was poor, and his mother was diligent and thrifty in running the house, working hard and without complaint, and took great pains to provide for his sister and him. Children pull adults.
"Whoever speaks a word of grass will be rewarded with three rays of spring light." This may be a major motivation for Zhu Yicai to choose to start a business to change his destiny!
Zhu Yicai (right) meets with leaders from his hometown of Tongcheng
Zhu Yicai had three names in the past, namely Zhu Yicai, Zhu Yicai, Zhu Yicai, "cai" + "wood", means the hope of becoming a pillar of talent, and later adding "bei" means nothing more than the hope of getting rich and making a lot of money. Whether it is the "Yurun Group" sign or the company venue, "golden" seems to be the standard background color, which to some extent represents his personal preference!
Frequently changing one's name is a "change in luck" from the perspective of Feng Shui. However, from a psychological perspective, this is also the restlessness and uneasiness in one's subconscious mind. change. Perhaps this also provides a seemingly reasonable explanation for the ups and downs of Zhu Yicai's life.
"Blooming within the walls and red outside the walls", Jiangsu, especially Nanjing, is a blessed place, or "rich place" for many Anhui people. Many star companies in Jiangsu and Nanjing are The boss is from Anhui. Yurun Zhu Yicai is a native of Tongcheng, Anhui, and Suning Zhang Jindong is originally from Tianchang, Anhui, and later moved to Nanjing with his family. In addition, Ji Changqun, the founder of Fengsheng Holdings and the owner of the "Construction Department", also made his fortune in Nanjing. He is an Anhui Dangtu Man, this is the "Anhui phenomenon" among Jiangsu rich people.
In 2008, Zhu Yicai (right) donated money to the earthquake-stricken areas in Sichuan
At that time, Zhu Yicai, a poor farmer, relied on reading to " "The carp jumps over the dragon's gate", he was admitted to the Department of Economics and Management of Hefei University of Technology, and after graduation he was assigned to a shipping company under the Provincial Department of Transportation. The monthly salary was 60 yuan and the work was very leisurely. Zhu Yicai did not want to sit at a desk until he died. After only one year, he resigned and went to work with 200 yuan of savings.
In the early 1990s, when he started his business, he started from scratch, with no capital and no effective social background. Hearing from friends that the aquaculture business was very profitable, he jumped into it. In just 2 years, he made a fortune of 4.8 million yuan after finding his way in the industry, winning the first pot of gold in his life. However, he feels that doing business, no matter how good it is, is just "taking inventory" and is not as practical as doing business.
After walking around along the Yangtze River, Zhu Yicai felt that people always have to eat meat. There are one billion people in China, and making meat products must be a good long-term career. So he left the aquaculture industry and opened a meat processing factory in Hefei in 1992. However, after half a year, he didn't make a penny because of the harsh business environment at that time. After some investigation, he moved the entire company to Nanjing. In January 1993, Zhu Yicai and Wu Xueqin founded "Yurun" in Nanjing.
As the old saying goes: a thousand good things are not as good as your hometown! Later, when Zhu Yicai returned to Hefei as a "guest", he told the story of being forced to move out. Local officials were shocked and began to rectify the investment environment.
Zhu Yicai’s Student (Teaching) Grant Plan
Yurun’s “unexpected sudden change” is Zhu Yicai’s bold acquisition. In 1996, the restructuring of state-owned enterprises was in full swing, and the "zero acquisition" of the Nanjing Cannery Factory was staged. This "snake swallows the elephant" and "unbelievable" plot was staged. This was the first case of "private enterprise acquiring a state-owned enterprise" in Jiangsu Province, and it was also the "highest highlight" in Zhu Yicai's life. "One stroke.
In 2001, Zhu Yicai created the "Yurun Myth" that surprised the industry. The annual sales of Yurun Group reached 3.4 billion yuan; in 2005, "Yurun Food" successfully Log in to the Hong Kong Stock Exchange. If Zhu Yicai entered the industry in 1989, it only took him 12 years to climb into the "Forbes Rich List" and become the "richest man in Jiangsu". This was his 15th year of entrepreneurship.
In 2011, Yurun became China's largest slaughtering enterprise, with total assets of 35.8 billion yuan, ranking 8th among the top 500 private enterprises in China. In the year when he was known as China's "No. 1 Butcher", Zhu Yicai was only 47 years old.
At the peak of its career, the market value of "Yurun Food" and "Central Shopping Mall" alone reached 100 billion, and Yurun Group's revenue exceeded 100 billion for many consecutive years, the largest At that time, it attracted more than 130,000 jobs. After listing, Yurun expanded its industrial layout to the upstream and built a large number of pig slaughtering industry bases across the country. Objectively speaking, Yurun has made certain contributions to society, especially in assisting agricultural industrialization and improving employment in poor areas, and has played a certain role.
Like many people in crisis, Zhu Yicai ran blindfolded after his success, restlessly diversifying his business. In addition to real estate, Yurun founded Li An Life Insurance and cooperated with It has cooperated with brands such as DreamWorks, Disney and Sony to get involved in the cultural circle; in addition, Yurun Group's industrial chain has also extended to logistics, tourism, commerce and other fields.
Zhu Yicai (middle)
Many of the diversified cross-industry operations are "high-minded but low-handed" operations. The industries he has laid out include It is already riddled with holes and it is difficult to save oneself. No wonder when he was in Hangzhou, some media reported that in some of the pig breeding bases he invested in, "the grass grew taller than people, and not a single pig squeaked."
< p> When "Yurun Food" was listed in Hong Kong, Zhu Yicai also adopted Mengniu's method and conducted a performance "bet" with three international capitals, Goldman Sachs, CDH and GIC, but he made a profit. His strong gambling instinct also paved the way for his future defeats caused by "rushing".
Later, during his most difficult days, Sunac Sun Hongbin stayed in Nanjing for several weeks, trying to acquire real estate and other asset packages under Yurun Group. In addition, Real estate companies such as Country Garden, Poly, and Blu-ray Development have also had contact with Yurun.
Fortunately, Zhu Yicai’s family’s shareholdings in the two listed companies are stable, which will also provide him with the opportunity to “return home” and regain his “old mountains and rivers” in the future, especially when solving the debt crisis. Having greater flexibility and room for change also gives him a certain degree of resilience to regain his glory in the future.
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